A data profile of the people who buy, follow and care about Microwave oven in South Africa — modelled from more than twelve digital signal sources. Microwave oven has an estimated audience of 943,096 people in South Africa.
Microwave oven has an estimated audience of 943,096 people in South Africa. 67.8% are female, 32.2% are male, average age 39.2. Top brand affinities: Kitchen stove, Outline of food preparation, Countertop, Refrigerator, Stove.
Top brand affinities include Kitchen stove, Outline of food preparation, Countertop, with strongest over-indexing on Kitchen stove (5.0× the country average).
Demographically, the Microwave oven audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Microwave oven fan in South Africa is more female, around 39.2 years old, with strong Spirituality tendencies and a notable affinity for Kitchen stove.
The key figures that characterise the Microwave oven profile in South Africa.
67.8% are female, 32.2% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 39.2 |
| Estimated audience size | 943,096 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 23% |
of the worldwide Microwave oven audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 6.1% |
| Brazil | 5.9% |
The strongest cross-interests of the Microwave oven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outline of food preparation | Food & Beverages | 8.54× | ||
| 02 | Kitchen stove | Home & Garden | 5.00× | ||
| 03 | Countertop | Home & Garden | 4.94× | ||
| 04 | Refrigerator | Home & Garden | 3.33× | ||
| 05 | Cabinetry | Home & Garden | 3.29× | ||
| 06 | Sink | Home & Garden | 3.20× | ||
| 07 | Stove | Home & Garden | 2.88× | ||
| 08 | Culinary art | Arts & Culture | 2.41× | ||
| 09 | Catering | Food & Beverages | 2.33× | ||
| 10 | Cookware and bakeware | Home & Garden | 2.23× | ||
| 11 | ShopRite (United States) | Food & Beverages | 2.21× | ||
| 12 | Oven | Home & Garden | 2.20× | ||
| 13 | Dish (food) | Food & Beverages | 2.13× | ||
| 14 | Chair | Home & Garden | 2.05× | ||
| 15 | Bed | Home & Garden | 1.83× | ||
| 16 | Ackermans | Shopping | 1.70× | ||
| 17 | Home Appliances | Home & Garden | 1.61× | ||
| 18 | Mr. Price | Fashion & Accessoires | 1.57× | ||
| 19 | Kitchen | Home & Garden | 1.57× | ||
| 20 | Makro | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.46× | |
| Social Media Usage | JOY | 1.17× | |
| Travelling | THRILL | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.40× | |
| Healthy Lifestyle | BALANCE | 0.45× | |
| Travelling | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Microwave oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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