A data profile of the people who buy, follow and care about Stove in South Africa — modelled from more than twelve digital signal sources. Stove has an estimated audience of 1,198,035 people in South Africa.
Stove has an estimated audience of 1,198,035 people in South Africa. 67.3% are female, 32.7% are male, average age 39.6. Top brand affinities: Microwave oven, Airbnb, Grilling, Kitchenware, Dishwasher.
Top brand affinities include Microwave oven, Airbnb, Grilling, with strongest over-indexing on Microwave oven (2.88× the country average).
Demographically, the Stove audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Stove fan in South Africa is more female, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Stove profile in South Africa.
67.3% are female, 32.7% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 39.6 |
| Estimated audience size | 1,198,035 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 25% |
of the worldwide Stove audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 5.4% |
| India | 5.1% |
The strongest cross-interests of the Stove audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 2.88× | ||
| 02 | Dishwasher | Home & Garden | 2.73× | ||
| 03 | Pressure cooking | Home & Garden | 2.71× | ||
| 04 | Hostel | Travel & Leisure | 2.41× | ||
| 05 | Garden furniture | Home & Garden | 1.98× | ||
| 06 | Street food | Food & Beverages | 1.95× | ||
| 07 | Birkenstock | Fashion & Accessoires | 1.88× | ||
| 08 | Mineral water | Food & Beverages | 1.85× | ||
| 09 | Efficient energy use | Technology & Electronics | 1.83× | ||
| 10 | Grilling | Food & Beverages | 1.79× | ||
| 11 | Home automation | Technology & Electronics | 1.75× | ||
| 12 | Department store | Shopping | 1.69× | ||
| 13 | Zoo | Kids & Family | 1.65× | ||
| 14 | Hardware store | Home & Garden | 1.62× | ||
| 15 | Kitchenware | Home & Garden | 1.58× | ||
| 16 | Non-alcoholic beverage | Food & Beverages | 1.57× | ||
| 17 | Boutique hotel | Travel & Leisure | 1.56× | ||
| 18 | Airbnb | Travel & Leisure | 1.55× | ||
| 19 | Innovation | Business & Career | 1.55× | ||
| 20 | Butcher | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.71× | |
| Convenience Orientation | PREMIUM | 1.64× | |
| Quality Awareness | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.68× | |
| Social Media Usage | JOY | 0.72× | |
| Need for Security | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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