A data profile of the people who buy, follow and care about Stove in Ireland — modelled from more than twelve digital signal sources. Stove has an estimated audience of 584,314 people in Ireland.
Stove has an estimated audience of 584,314 people in Ireland. 61.4% are female, 38.6% are male, average age 45.4. Top brand affinities: IKEA, Kitchen, Microwave oven, TK Maxx, Desserts.
Top brand affinities include IKEA, Kitchen, Microwave oven, with strongest over-indexing on IKEA (1.58× the country average).
Demographically, the Stove audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Stove fan in Ireland is more female, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Stove profile in Ireland.
61.4% are female, 38.6% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 45.4 |
| Estimated audience size | 584,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 30% |
of the worldwide Stove audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 25.1% |
| United Kingdom | 5.5% |
| India | 5.1% |
The strongest cross-interests of the Stove audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 2.62× | ||
| 02 | Hot tub | Home & Garden | 2.21× | ||
| 03 | Home automation | Technology & Electronics | 2.21× | ||
| 04 | Washing machine | Home & Garden | 2.06× | ||
| 05 | Log cabin | Home & Garden | 2.02× | ||
| 06 | Laminate flooring | Home & Garden | 1.91× | ||
| 07 | Efficient energy use | Technology & Electronics | 1.83× | ||
| 08 | Bedroom furniture | Home & Garden | 1.75× | ||
| 09 | Shower | Beauty & Wellness | 1.69× | ||
| 10 | Dinner | Food & Beverages | 1.63× | ||
| 11 | Garden centre | Home & Garden | 1.62× | ||
| 12 | Cheese | Food & Beverages | 1.62× | ||
| 13 | Garden furniture | Home & Garden | 1.60× | ||
| 14 | TK Maxx | Shopping | 1.59× | ||
| 15 | IKEA | Home & Garden | 1.58× | ||
| 16 | Carpet | Home & Garden | 1.58× | ||
| 17 | Desserts | Food & Beverages | 1.56× | ||
| 18 | Walking | Sports | 1.55× | ||
| 19 | Renewable energy | Business & Career | 1.54× | ||
| 20 | Kitchen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.82× | |
| DIY Mentality | THRILL | 1.58× | |
| Convenience Orientation | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Social Media Usage | JOY | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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