A data profile of the people who buy, follow and care about Stove in Australia — modelled from more than twelve digital signal sources. Stove has an estimated audience of 2,485,405 people in Australia.
Stove has an estimated audience of 2,485,405 people in Australia. 63.0% are female, 37.0% are male, average age 45.3. Top brand affinities: Microwave oven, Grilling, Aldi, IKEA, Wikipedia.
Top brand affinities include Microwave oven, Grilling, Aldi, with strongest over-indexing on Microwave oven (4.8× the country average).
Demographically, the Stove audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Stove fan in Australia is more female, around 45.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Stove profile in Australia.
63.0% are female, 37.0% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 45.3 |
| Estimated audience size | 2,485,405 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Stove audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 5.4% |
| India | 5.1% |
The strongest cross-interests of the Stove audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 4.80× | ||
| 02 | Convenience food | Food & Beverages | 4.48× | ||
| 03 | Hypermarket | Shopping | 3.33× | ||
| 04 | Thermomix | Home & Garden | 3.19× | ||
| 05 | Grilling | Food & Beverages | 2.71× | ||
| 06 | TK Maxx | Shopping | 2.61× | ||
| 07 | Frying pan | Home & Garden | 2.55× | ||
| 08 | Wikipedia | Internet & Social Media | 2.53× | ||
| 09 | Cappuccino | Food & Beverages | 2.32× | ||
| 10 | Kitchenware | Home & Garden | 2.31× | ||
| 11 | Refrigerator | Home & Garden | 1.84× | ||
| 12 | Discount stores | Shopping | 1.82× | ||
| 13 | Aldi | Shopping | 1.79× | ||
| 14 | Local news | News | 1.77× | ||
| 15 | Innovation | Business & Career | 1.77× | ||
| 16 | Home Appliances | Home & Garden | 1.76× | ||
| 17 | Pizza | Food & Beverages | 1.68× | ||
| 18 | National Australia Bank | Business & Career | 1.59× | ||
| 19 | IKEA | Home & Garden | 1.55× | ||
| 20 | Solar energy | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.19× | |
| Quality Awareness | PREMIUM | 1.82× | |
| Indulgence | JOY | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.76× | |
| Travelling | THRILL | 0.77× | |
| Luxury Orientation | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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