A data profile of the people who buy, follow and care about Grilling in Australia — modelled from more than twelve digital signal sources. Grilling has an estimated audience of 3,789,680 people in Australia.
The average Grilling fan in Australia is 42.9 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, Queensland, New South Wales.
Top brand affinities include Steak, Stove, Meat, with strongest over-indexing on Steak (2.99× the country average).
Demographically, the Grilling audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Grilling fan in Australia is more female, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Steak.
The key figures that characterise the Grilling profile in Australia.
56.5% are female, 43.5% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 42.9 |
| Estimated audience size | 3,789,680 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Grilling audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.6% |
| Japan | 5.9% |
| United Kingdom | 4.0% |
Where the Grilling audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~1M | 1.34× | |
| 02 | Western Australia | ~600K | 1.34× | |
| 03 | Victoria | ~1.5M | 1.20× | |
| 04 | Australian Capital Territory | ~80K | 1.01× | |
| 05 | Tasmania | ~80K | 0.95× | |
| 06 | Northern Territory | ~30K | 0.85× | |
| 07 | New South Wales | ~1M | 0.69× | |
| 08 | South Australia | ~200K | 0.68× |
The strongest cross-interests of the Grilling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric stove | Home & Garden | 3.72× | ||
| 02 | Smoked meat | Food & Beverages | 3.54× | ||
| 03 | Barbecue grill | Home & Garden | 3.28× | ||
| 04 | Steak | Food & Beverages | 2.99× | ||
| 05 | Smoking (cooking) | Food & Beverages | 2.88× | ||
| 06 | Outdoor cooking | Home & Garden | 2.83× | ||
| 07 | Stove | Home & Garden | 2.71× | ||
| 08 | Cuisine of the United States | Food & Beverages | 2.62× | ||
| 09 | Beef | Food & Beverages | 2.28× | ||
| 10 | Pork | Food & Beverages | 2.12× | ||
| 11 | Culinary art | Arts & Culture | 2.06× | ||
| 12 | Chicken (food) | Food & Beverages | 1.98× | ||
| 13 | Dish (food) | Food & Beverages | 1.89× | ||
| 14 | Kitchen stove | Home & Garden | 1.82× | ||
| 15 | Oven | Home & Garden | 1.68× | ||
| 16 | Take-out | Food & Beverages | 1.65× | ||
| 17 | Sink | Home & Garden | 1.65× | ||
| 18 | Meat | Food & Beverages | 1.60× | ||
| 19 | Refrigerator | Home & Garden | 1.60× | ||
| 20 | Seafood | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.32× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Patriotism | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.92× | |
| Early Adopter Mentality | POWER | 0.97× | |
| Social Media Usage | JOY | 0.98× |
Grilling has an estimated audience of 3,789,680 people in Australia, concentrated in Victoria and Queensland.
56.5% of Grilling fans are female, 43.5% are male, with an average age of 42.9 years.
Grilling fans show strongest brand affinity for Steak (2.99×), Stove (2.71×), and Meat (1.6×) over the country average.
Grilling fans in Australia are most concentrated in Victoria (reach ~1.5M), Queensland (reach ~1M), and New South Wales (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Grilling itself, the audience over-indexes on Stove (2.71×), Meat (1.6×), Beef (2.28×), and Culinary art (2.06×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Grilling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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