A data profile of the people who buy, follow and care about Grilling in Indonesia — modelled from more than twelve digital signal sources. Grilling has an estimated audience of 2,516,855 people in Indonesia.
The average Grilling fan in Indonesia is 33.5 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Barbecue grill, Chicken (food), Snack food, with strongest over-indexing on Barbecue grill (4.12× the country average).
Demographically, the Grilling audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Grilling fan in Indonesia is balanced, around 33.5 years old, with strong Individualism tendencies and a notable affinity for Barbecue grill.
The key figures that characterise the Grilling profile in Indonesia.
55.0% are female, 45.0% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 33.5 |
| Estimated audience size | 2,516,855 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 32% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Grilling audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 27.6% |
| Japan | 5.9% |
| United Kingdom | 4.0% |
Where the Grilling audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Special Region of Yogyakarta | ~100K | 2.50× | |
| 02 | Bali | ~100K | 2.39× | |
| 03 | East Kalimantan | ~70K | 1.74× | |
| 04 | Banten | ~100K | 1.36× | |
| 05 | Central Java | ~300K | 1.33× | |
| 06 | Central Kalimantan | ~30K | 1.33× | |
| 07 | Jakarta | ~300K | 1.30× | |
| 08 | East Java | ~300K | 1.29× | |
| 09 | Bangka-Belitung Islands | ~20K | 1.21× | |
| 10 | West Java | ~500K | 1.15× | |
| 11 | West Nusa Tenggara | ~40K | 1.14× | |
| 12 | Riau Islands | ~30K | 1.08× | |
| 13 | North Kalimantan | ~9K | 1.08× | |
| 14 | Central Sulawesi | ~20K | 1.07× | |
| 15 | South Sumatra | ~60K | 1.03× | |
| 16 | Lampung | ~50K | 1.02× | |
| 17 | South Sulawesi | ~70K | 0.99× | |
| 18 | West Kalimantan | ~30K | 0.91× | |
| 19 | Jambi | ~20K | 0.88× | |
| 20 | West Sulawesi | ~9K | 0.88× | |
| 21 | West Papua | ~7K | 0.88× | |
| 22 | Bengkulu | ~20K | 0.85× | |
| 23 | Gorontalo (disambiguation)(2) | ~9K | 0.85× | |
| 24 | South Kalimantan | ~30K | 0.84× | |
| 25 | Southeast Sulawesi | ~20K | 0.84× | |
| 26 | Papua (province) | ~10K | 0.82× | |
| 27 | North Maluku | ~7K | 0.78× | |
| 28 | Maluku | ~9K | 0.75× | |
| 29 | Riau | ~40K | 0.71× | |
| 30 | North Sulawesi | ~20K | 0.71× | |
| 31 | West Sumatra | ~30K | 0.63× | |
| 32 | East Nusa Tenggara | ~20K | 0.63× | |
| 33 | North Sumatra | ~70K | 0.58× | |
| 34 | Aceh | ~20K | 0.57× |
The strongest cross-interests of the Grilling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbecue grill | Home & Garden | 4.12× | ||
| 02 | Frying pan | Home & Garden | 3.11× | ||
| 03 | Beef | Food & Beverages | 2.24× | ||
| 04 | Chicken (food) | Food & Beverages | 2.19× | ||
| 05 | Delivery order | Food & Beverages | 2.08× | ||
| 06 | Cream | Food & Beverages | 1.91× | ||
| 07 | The Secret (2006 film) | Movies & TV | 1.78× | ||
| 08 | Tunic | Fashion & Accessoires | 1.76× | ||
| 09 | Meat | Food & Beverages | 1.76× | ||
| 10 | Kebaya | Fashion & Accessoires | 1.71× | ||
| 11 | Breastfeeding | Kids & Family | 1.71× | ||
| 12 | Herb | Food & Beverages | 1.67× | ||
| 13 | Vegetable | Food & Beverages | 1.66× | ||
| 14 | Google Maps | Internet & Social Media | 1.65× | ||
| 15 | Korean cuisine | Food & Beverages | 1.65× | ||
| 16 | Snack food | Food & Beverages | 1.62× | ||
| 17 | Soap | Beauty & Wellness | 1.58× | ||
| 18 | Fish | Pets & Animals | 1.56× | ||
| 19 | Juice | Food & Beverages | 1.56× | ||
| 20 | Kitchen | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.34× | |
| Healthy Lifestyle | BALANCE | 1.27× | |
| Need for Security | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.61× | |
| Patriotism | CONSERVATISM | 0.66× | |
| Design Affinity | PREMIUM | 0.87× |
Grilling has an estimated audience of 2,516,855 people in Indonesia, concentrated in West Java and East Java.
55.0% of Grilling fans are female, 45.0% are male, with an average age of 33.5 years.
Grilling fans show strongest brand affinity for Barbecue grill (4.12×), Chicken (food) (2.19×), and Snack food (1.62×) over the country average.
Grilling fans in Indonesia are most concentrated in West Java (reach ~500K), East Java (reach ~300K), and Central Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Grilling itself, the audience over-indexes on Chicken (food) (2.19×), Snack food (1.62×), Cream (1.91×), and Kebaya (1.71×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Grilling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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