A data profile of the people who buy, follow and care about Chicken (food) in Indonesia — modelled from more than twelve digital signal sources. Chicken (food) has an estimated audience of 4,126,549 people in Indonesia.
Chicken (food) has an estimated audience of 4,126,549 people in Indonesia. 58.4% are female, 41.6% are male, average age 32.5. Top brand affinities: WhatsApp, Slot machine, Online poker, Meat, BTS.
Top brand affinities include WhatsApp, Slot machine, Online poker, with strongest over-indexing on WhatsApp (1.86× the country average).
Demographically, the Chicken (food) audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
The typical Chicken (food) fan in Indonesia is more female, around 32.5 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Chicken (food) profile in Indonesia.
58.4% are female, 41.6% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 32.5 |
| Estimated audience size | 4,126,549 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 34% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Chicken (food) audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 8.3% |
| Brazil | 4.5% |
The strongest cross-interests of the Chicken (food) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BTS | Music & Radio | 4.16× | ||
| 02 | Borussia Dortmund | Sports | 3.63× | ||
| 03 | FC Bayern Munich | Sports | 3.52× | ||
| 04 | Mobile gambling | Games | 3.46× | ||
| 05 | Steak | Food & Beverages | 3.20× | ||
| 06 | Slot machine | Games | 3.15× | ||
| 07 | Lipstick | Beauty & Wellness | 2.98× | ||
| 08 | Online poker | Games | 2.83× | ||
| 09 | Meat | Food & Beverages | 2.73× | ||
| 10 | Sneaker collecting | Fashion & Accessoires | 2.58× | ||
| 11 | Charity and causes | Business & Career | 2.22× | ||
| 12 | Massively multiplayer online games | Games | 2.21× | ||
| 13 | Grilling | Food & Beverages | 2.19× | ||
| 14 | Pizza | Food & Beverages | 2.16× | ||
| 15 | Allkpop | Music & Radio | 2.01× | ||
| 16 | Online food ordering | Food & Beverages | 1.97× | ||
| 17 | Internet & Social Media | 1.86× | |||
| 18 | Kebaya | Fashion & Accessoires | 1.80× | ||
| 19 | Traveloka | Travel & Leisure | 1.57× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.63× | |
| Quality Awareness | PREMIUM | 1.56× | |
| Pet Ownership | JOY | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.75× | |
| Mindfulness | BALANCE | 0.77× | |
| Spirituality | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Chicken (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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