A data profile of the people who buy, follow and care about Lipstick in Indonesia — modelled from more than twelve digital signal sources. Lipstick has an estimated audience of 3,105,909 people in Indonesia.
The average Lipstick fan in Indonesia is 33.0 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Real Madrid C.F., Malaysia, FC Barcelona, with strongest over-indexing on Real Madrid C.F. (2.6× the country average).
Demographically, the Lipstick audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Lipstick fan in Indonesia is more female, around 33.0 years old, with strong Individualism tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Lipstick profile in Indonesia.
70.4% are female, 29.6% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 33.0 |
| Estimated audience size | 3,105,909 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 35% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Lipstick audience comes from Indonesia.
| Country | Share |
|---|---|
| Japan | 14.4% |
| United States | 11.9% |
| China | 9.9% |
Where the Lipstick audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~300K | 1.28× | |
| 02 | Riau Islands | ~40K | 1.18× | |
| 03 | South Kalimantan | ~50K | 1.16× | |
| 04 | Banten | ~100K | 1.15× | |
| 05 | Bali | ~70K | 1.15× | |
| 06 | Central Java | ~300K | 1.08× | |
| 07 | Central Kalimantan | ~30K | 1.08× | |
| 08 | Special Region of Yogyakarta | ~60K | 1.07× | |
| 09 | East Java | ~400K | 1.06× | |
| 10 | West Kalimantan | ~50K | 1.06× | |
| 11 | East Kalimantan | ~50K | 1.05× | |
| 12 | Southeast Sulawesi | ~20K | 1.03× | |
| 13 | West Sulawesi | ~10K | 1.03× | |
| 14 | West Papua | ~10K | 1.03× | |
| 15 | Riau | ~80K | 1.02× | |
| 16 | North Sumatra | ~100K | 1.00× | |
| 17 | Lampung | ~60K | 1.00× | |
| 18 | Aceh | ~40K | 1.00× | |
| 19 | Bangka-Belitung Islands | ~20K | 0.99× | |
| 20 | South Sulawesi | ~90K | 0.98× | |
| 21 | West Sumatra | ~50K | 0.98× | |
| 22 | North Sulawesi | ~30K | 0.98× | |
| 23 | Papua (province) | ~20K | 0.98× | |
| 24 | Gorontalo (disambiguation)(2) | ~10K | 0.98× | |
| 25 | Jambi | ~30K | 0.97× | |
| 26 | Maluku | ~10K | 0.97× | |
| 27 | North Kalimantan | ~9K | 0.97× | |
| 28 | South Sumatra | ~70K | 0.96× | |
| 29 | North Maluku | ~10K | 0.96× | |
| 30 | Bengkulu | ~20K | 0.95× | |
| 31 | West Java | ~500K | 0.93× | |
| 32 | Central Sulawesi | ~30K | 0.93× | |
| 33 | West Nusa Tenggara | ~30K | 0.89× | |
| 34 | East Nusa Tenggara | ~30K | 0.89× |
The strongest cross-interests of the Lipstick audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breakfast | Food & Beverages | 3.16× | ||
| 02 | Chinese cuisine | Food & Beverages | 3.14× | ||
| 03 | Milk | Food & Beverages | 3.10× | ||
| 04 | Blouse | Fashion & Accessoires | 3.08× | ||
| 05 | A.C. Milan | Sports | 2.86× | ||
| 06 | Shirt | Fashion & Accessoires | 2.85× | ||
| 07 | Malaysia | Travel & Leisure | 2.83× | ||
| 08 | La Liga | Sports | 2.83× | ||
| 09 | Philippines | Travel & Leisure | 2.78× | ||
| 10 | Bali | Travel & Leisure | 2.66× | ||
| 11 | FC Barcelona | Sports | 2.64× | ||
| 12 | FIFA World Cup | Sports | 2.64× | ||
| 13 | Real Madrid C.F. | Sports | 2.60× | ||
| 14 | Manchester United F.C. | Sports | 2.42× | ||
| 15 | Current events | Arts & Culture | 2.41× | ||
| 16 | Internet & Social Media | 2.13× | |||
| 17 | Cosmetics | Beauty & Wellness | 2.07× | ||
| 18 | Vehicles | Cars & Mobility | 1.94× | ||
| 19 | Beauty | Beauty & Wellness | 1.92× | ||
| 20 | Online shopping | Shopping | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.22× | |
| Patriotism | CONSERVATISM | 1.72× | |
| Spirituality | BALANCE | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.62× | |
| Indulgence | JOY | 0.70× | |
| Need for Security | CONSERVATISM | 0.78× |
Lipstick has an estimated audience of 3,105,909 people in Indonesia, concentrated in West Java and East Java.
70.4% of Lipstick fans are female, 29.6% are male, with an average age of 33.0 years.
Lipstick fans show strongest brand affinity for Real Madrid C.F. (2.6×), Malaysia (2.83×), and FC Barcelona (2.64×) over the country average.
Lipstick fans in Indonesia are most concentrated in West Java (reach ~500K), East Java (reach ~400K), and Central Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Lipstick itself, the audience over-indexes on Malaysia (2.83×), FC Barcelona (2.64×), Manchester United F.C. (2.42×), and FIFA World Cup (2.64×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Lipstick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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