A data profile of the people who buy, follow and care about Foundation (cosmetics) in Indonesia — modelled from more than twelve digital signal sources. Foundation (cosmetics) has an estimated audience of 2,645,518 people in Indonesia.
Foundation (cosmetics) has an estimated audience of 2,645,518 people in Indonesia. 72.9% are female, 27.1% are male, average age 32.9. Top brand affinities: Concealer, CC cream, Face powder, Lip gloss, Eye shadow.
Top brand affinities include Concealer, CC cream, Face powder, with strongest over-indexing on Concealer (22.2× the country average).
Demographically, the Foundation (cosmetics) audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Foundation (cosmetics) fan in Indonesia is more female, around 32.9 years old, with strong Quality Awareness tendencies and a notable affinity for Concealer.
The key figures that characterise the Foundation (cosmetics) profile in Indonesia.
72.9% are female, 27.1% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 32.9 |
| Estimated audience size | 2,645,518 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 36% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Foundation (cosmetics) audience comes from Indonesia.
| Country | Share |
|---|---|
| Japan | 18.0% |
| China | 13.2% |
| United States | 10.4% |
The strongest cross-interests of the Foundation (cosmetics) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CC cream | Beauty & Wellness | 29.17× | ||
| 02 | Concealer | Beauty & Wellness | 22.20× | ||
| 03 | Face powder | Beauty & Wellness | 19.50× | ||
| 04 | Lip liner | Beauty & Wellness | 17.57× | ||
| 05 | Lip gloss | Beauty & Wellness | 16.09× | ||
| 06 | Eye shadow | Beauty & Wellness | 8.17× | ||
| 07 | La Roche-Posay | Beauty & Wellness | 7.45× | ||
| 08 | The Body Shop | Beauty & Wellness | 7.26× | ||
| 09 | BB cream | Beauty & Wellness | 7.01× | ||
| 10 | Nail salon | Beauty & Wellness | 6.44× | ||
| 11 | Eye liner | Beauty & Wellness | 5.68× | ||
| 12 | Eyelash extensions | Beauty & Wellness | 5.44× | ||
| 13 | Anti-aging cream | Beauty & Wellness | 5.16× | ||
| 14 | Sephora | Shopping | 5.13× | ||
| 15 | FC Bayern Munich | Sports | 4.27× | ||
| 16 | Kitchenware | Home & Garden | 3.87× | ||
| 17 | Slot machine | Games | 3.52× | ||
| 18 | Outerwear | Fashion & Accessoires | 3.32× | ||
| 19 | Online poker | Games | 2.74× | ||
| 20 | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.36× | |
| Indulgence | JOY | 2.13× | |
| Price Sensitivity | PREMIUM | 2.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Spirituality | BALANCE | 0.78× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Foundation (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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