Rascasse Audience Intelligence

Makeup Tutorials Audience in Indonesia

A data profile of the people who buy, follow and care about Makeup Tutorials in Indonesia — modelled from more than twelve digital signal sources. Makeup Tutorials has an estimated audience of 3,033,918 people in Indonesia.

#3among Cosmetics in Indonesia
#490among Topic in Indonesia
#20in Beauty & Wellness

The average Makeup Tutorials fan in Indonesia is 31.9 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Top brand affinities include Beauty & Fashion, Foundation (cosmetics), Beauty Makeup, with strongest over-indexing on Beauty & Fashion (2.82× the country average).

Demographically, the Makeup Tutorials audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Need for Security, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Makeup Tutorials fan in Indonesia is more female, around 31.9 years old, with strong Need for Security tendencies and a notable affinity for Beauty & Fashion.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Makeup Tutorials profile in Indonesia.

Audience size
3M
in Indonesia
Gender
70.1%♀
29.9% male
Age
31.9
average years
Country rank
#670
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Makeup Tutorials fans

70.1% are female, 29.9% are male, average age 31.9.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Makeup Tutorials audience in Indonesia
MetricValue
Female70.1%
Male29.9%
Average age31.9
Estimated audience size3,033,918
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Makeup Tutorials audience in Indonesia
Age bracketShare%
16-1928%
20-2937%
30-3917%
40-4910%
50+7%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Makeup Tutorials audience comes from Indonesia.

Worldwide audience distribution share by country for Makeup Tutorials
CountryShare
United States18.2%
Japan15.7%
China8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Makeup Tutorials audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Makeup Tutorials fans by region: top regions in Indonesia
#RegionReachAffinity×
01Papua (province)~20K1.14×
02North Maluku~10K1.08×
03North Kalimantan~10K1.08×
04West Sulawesi~10K1.07×
05Southeast Sulawesi~20K1.05×
06Bangka-Belitung Islands~20K1.05×
07Maluku~10K1.04×
08North Sulawesi~30K1.02×
09East Nusa Tenggara~30K1.02×
10West Papua~10K1.02×
11Jambi~30K1.01×
12Central Sulawesi~30K1.01×
13Gorontalo (disambiguation)(2)~10K1.01×
14Aceh~40K0.99×
15Central Kalimantan~20K0.99×
16Bengkulu~20K0.99×
17West Nusa Tenggara~40K0.98×
18Riau Islands~30K0.98×
19South Kalimantan~40K0.97×
20West Sumatra~50K0.96×
21West Kalimantan~40K0.96×
22Lampung~60K0.95×
23South Sumatra~70K0.94×
24Riau~70K0.94×
25East Kalimantan~50K0.94×
26South Sulawesi~80K0.93×
27Bali~60K0.93×
28Special Region of Yogyakarta~50K0.93×
29North Sumatra~100K0.90×
30Banten~100K0.88×
31Central Java~200K0.81×
32Jakarta~200K0.80×
33East Java~200K0.77×
34West Java~400K0.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Makeup Tutorials audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Makeup Tutorials audience
#·InterestCategoryAffinity×
01Beauty MakeupBeauty & Wellness5.52×
02La Roche-PosayBeauty & Wellness4.72×
03SephoraShopping3.88×
04Makeup brushBeauty & Wellness3.87×
05Foundation (cosmetics)Beauty & Wellness3.27×
06Beauty & FashionBeauty & Wellness2.82×
07Party dressFashion & Accessoires2.56×
08Beauty tipsBeauty & Wellness2.49×
09AllkpopMusic & Radio2.46×
10BridesmaidKids & Family2.41×
11ShawlFashion & Accessoires2.32×
12Anti-aging creamBeauty & Wellness2.30×
13TunicFashion & Accessoires2.27×
14Cardigan (sweater)Fashion & Accessoires2.26×
15Natural skin careBeauty & Wellness2.14×
16Toko BajuShopping2.11×
17Local foodFood & Beverages1.85×
18KebayaFashion & Accessoires1.84×
19ScarfFashion & Accessoires1.77×
20Skin careBeauty & Wellness1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Makeup Tutorials audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Makeup Tutorials audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.22×
IndividualismJOY1.96×
Healthy LifestyleBALANCE1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Makeup Tutorials audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.27×
Design AffinityPREMIUM0.38×
Risk AppetiteTHRILL0.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Makeup Tutorials have in Indonesia?

Makeup Tutorials has an estimated audience of 3,033,918 people in Indonesia, concentrated in West Java and East Java.

02

What is the gender split and age of Makeup Tutorials fans?

70.1% of Makeup Tutorials fans are female, 29.9% are male, with an average age of 31.9 years.

03

Which brands do Makeup Tutorials fans like most?

Makeup Tutorials fans show strongest brand affinity for Beauty & Fashion (2.82×), Foundation (cosmetics) (3.27×), and Beauty Makeup (5.52×) over the country average.

04

Where do Makeup Tutorials fans live in Indonesia?

Makeup Tutorials fans in Indonesia are most concentrated in West Java (reach ~400K), East Java (reach ~200K), and Central Java (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Makeup Tutorials fans also like?

Beyond Makeup Tutorials itself, the audience over-indexes on Foundation (cosmetics) (3.27×), Beauty Makeup (5.52×), Tunic (2.27×), and Shawl (2.32×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Indonesia

See Makeup Tutorials audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Makeup Tutorials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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