A data profile of the people who buy, follow and care about Toko Baju in Indonesia — modelled from more than twelve digital signal sources. Toko Baju has an estimated audience of 3,940,180 people in Indonesia.
Toko Baju has an estimated audience of 3,940,180 people in Indonesia. 54.6% are female, 45.4% are male, average age 32.8. Top brand affinities: Outerwear, Drop shipping, Vintage clothing, Social shopping, Milk.
Top brand affinities include Outerwear, Drop shipping, Vintage clothing, with strongest over-indexing on Outerwear (4.59× the country average).
Demographically, the Toko Baju audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
The typical Toko Baju fan in Indonesia is balanced, around 32.8 years old, with strong Quality Awareness tendencies and a notable affinity for Outerwear.
The key figures that characterise the Toko Baju profile in Indonesia.
54.6% are female, 45.4% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 32.8 |
| Estimated audience size | 3,940,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 36% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Toko Baju audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 30.5% |
| United States | 10.6% |
| Malaysia | 8.1% |
The strongest cross-interests of the Toko Baju audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | George Michael | Music & Radio | 17.37× | ||
| 02 | Costume party | Arts & Culture | 7.32× | ||
| 03 | Social shopping | Shopping | 5.61× | ||
| 04 | Nail salon | Beauty & Wellness | 5.61× | ||
| 05 | Modest Fashion | Fashion & Accessoires | 5.20× | ||
| 06 | Vintage clothing | Fashion & Accessoires | 4.74× | ||
| 07 | Drop shipping | Shopping | 4.61× | ||
| 08 | Outerwear | Fashion & Accessoires | 4.59× | ||
| 09 | Lip gloss | Beauty & Wellness | 3.72× | ||
| 10 | Uniqlo | Shopping | 3.46× | ||
| 11 | Lazada | Fashion & Accessoires | 3.26× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 3.16× | ||
| 13 | Kitchenware | Home & Garden | 3.11× | ||
| 14 | Bank Negara Indonesia | Business & Career | 3.05× | ||
| 15 | Wedding Planners | Kids & Family | 2.80× | ||
| 16 | Cashback reward program | Shopping | 2.73× | ||
| 17 | Milk | Food & Beverages | 2.63× | ||
| 18 | Online food ordering | Food & Beverages | 2.63× | ||
| 19 | Kebaya | Fashion & Accessoires | 2.01× | ||
| 20 | TikTok | Internet & Social Media | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.14× | |
| Price Sensitivity | PREMIUM | 1.96× | |
| Career Orientation | POWER | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.62× | |
| Need for Security | CONSERVATISM | 0.65× | |
| Community Orientation | OPEN | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Toko Baju. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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