A data profile of the people who buy, follow and care about Uniqlo in Indonesia — modelled from more than twelve digital signal sources. Uniqlo has an estimated audience of 2,606,108 people in Indonesia.
The average Uniqlo fan in Indonesia is 32.1 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Cardigan (sweater), Outerwear, Toko Baju, with strongest over-indexing on Cardigan (sweater) (3.95× the country average).
Demographically, the Uniqlo audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Uniqlo fan in Indonesia is more female, around 32.1 years old, with strong Individualism tendencies and a notable affinity for Cardigan (sweater).
The key figures that characterise the Uniqlo profile in Indonesia.
60.0% are female, 40.0% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 32.1 |
| Estimated audience size | 2,606,108 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 36% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Uniqlo audience comes from Indonesia.
| Country | Share |
|---|---|
| Japan | 19.2% |
| China | 14.1% |
| United States | 10.2% |
Where the Uniqlo audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~700K | 3.33× | |
| 02 | Bali | ~200K | 3.03× | |
| 03 | Banten | ~200K | 2.12× | |
| 04 | Special Region of Yogyakarta | ~90K | 2.00× | |
| 05 | West Java | ~700K | 1.72× | |
| 06 | Riau Islands | ~30K | 1.22× | |
| 07 | East Java | ~300K | 1.18× | |
| 08 | Central Java | ~300K | 1.15× | |
| 09 | East Kalimantan | ~40K | 1.05× | |
| 10 | Bangka-Belitung Islands | ~10K | 0.99× | |
| 11 | South Sulawesi | ~70K | 0.95× | |
| 12 | South Kalimantan | ~30K | 0.95× | |
| 13 | West Sumatra | ~40K | 0.93× | |
| 14 | South Sumatra | ~60K | 0.90× | |
| 15 | Jambi | ~30K | 0.90× | |
| 16 | North Sumatra | ~100K | 0.89× | |
| 17 | Riau | ~60K | 0.89× | |
| 18 | Lampung | ~50K | 0.87× | |
| 19 | West Kalimantan | ~30K | 0.87× | |
| 20 | West Nusa Tenggara | ~30K | 0.85× | |
| 21 | Central Kalimantan | ~20K | 0.76× | |
| 22 | North Sulawesi | ~20K | 0.73× | |
| 23 | North Kalimantan | ~6K | 0.72× | |
| 24 | Aceh | ~20K | 0.64× | |
| 25 | Bengkulu | ~10K | 0.63× | |
| 26 | West Papua | ~5K | 0.63× | |
| 27 | Southeast Sulawesi | ~10K | 0.58× | |
| 28 | Papua (province) | ~9K | 0.58× | |
| 29 | West Sulawesi | ~6K | 0.57× | |
| 30 | North Maluku | ~5K | 0.57× | |
| 31 | Central Sulawesi | ~10K | 0.55× | |
| 32 | Maluku | ~6K | 0.53× | |
| 33 | Gorontalo (disambiguation)(2) | ~6K | 0.53× | |
| 34 | East Nusa Tenggara | ~10K | 0.39× |
The strongest cross-interests of the Uniqlo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charles & Keith | Fashion & Accessoires | 5.92× | ||
| 02 | Fast fashion | Fashion & Accessoires | 4.71× | ||
| 03 | Cardigan (sweater) | Fashion & Accessoires | 3.95× | ||
| 04 | Outerwear | Fashion & Accessoires | 3.58× | ||
| 05 | Toko Baju | Shopping | 3.46× | ||
| 06 | Dress shirt | Fashion & Accessoires | 3.31× | ||
| 07 | Infant bodysuit | Kids & Family | 3.26× | ||
| 08 | OLX | Shopping | 3.16× | ||
| 09 | Shawl | Fashion & Accessoires | 3.08× | ||
| 10 | Baby powder | Kids & Family | 2.86× | ||
| 11 | Coat (clothing) | Fashion & Accessoires | 2.83× | ||
| 12 | Bag | Fashion & Accessoires | 2.82× | ||
| 13 | Tunic | Fashion & Accessoires | 2.74× | ||
| 14 | Purchase discount | Shopping | 2.61× | ||
| 15 | Home shopping | Shopping | 2.56× | ||
| 16 | Sweater | Fashion & Accessoires | 2.54× | ||
| 17 | Online marketplace | Internet & Social Media | 2.44× | ||
| 18 | Jeans | Fashion & Accessoires | 2.33× | ||
| 19 | Blouse | Fashion & Accessoires | 2.20× | ||
| 20 | Jacket | Fashion & Accessoires | 2.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.68× | |
| Need for Security | CONSERVATISM | 2.95× | |
| Healthy Lifestyle | BALANCE | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.43× | |
| Design Affinity | PREMIUM | 0.50× | |
| Social Media Usage | JOY | 0.56× |
Uniqlo's target market in Indonesia covers an estimated 2,606,108 people, concentrated in West Java and Jakarta.
60.0% of the Uniqlo audience are female, 40.0% are male, with an average age of 32.1 years.
Uniqlo fans show strongest brand affinity for Cardigan (sweater) (3.95×), Outerwear (3.58×), and Toko Baju (3.46×) over the country average.
Uniqlo fans in Indonesia are most concentrated in West Java (reach ~700K), Jakarta (reach ~700K), and East Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Uniqlo itself, the audience over-indexes on Outerwear (3.58×), Toko Baju (3.46×), Dress shirt (3.31×), and OLX (3.16×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Uniqlo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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