Rascasse Audience Intelligence

Tunic Audience in Indonesia

A data profile of the people who buy, follow and care about Tunic in Indonesia — modelled from more than twelve digital signal sources. Tunic has an estimated audience of 4,826,770 people in Indonesia.

#257among Topic in Indonesia
#28in Fashion & Accessoires

The average Tunic fan in Indonesia is 32.8 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Tunic profile in Indonesia.

Audience size
4.8M
in Indonesia
Gender
66.3%♀
33.7% male
Age
32.8
average years
Country rank
#347
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tunic fans

66.3% are female, 33.7% are male, average age 32.8.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Tunic audience in Indonesia
MetricValue
Female66.3%
Male33.7%
Average age32.8
Estimated audience size4,826,770
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Tunic audience in Indonesia
Age bracketShare%
16-1928%
20-2933%
30-3919%
40-4912%
50+8%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Tunic audience comes from Indonesia.

Worldwide audience distribution share by country for Tunic
CountryShare
Indonesia20.3%
Turkey12.7%
United States8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tunic audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Tunic fans by region: top regions in Indonesia
#RegionReachAffinity×
01Jakarta~700K1.93×
02Banten~300K1.67×
03Special Region of Yogyakarta~100K1.35×
04Riau Islands~70K1.33×
05Bali~100K1.28×
06East Kalimantan~90K1.17×
07South Kalimantan~70K1.14×
08East Java~600K1.12×
09Central Kalimantan~40K1.10×
10West Java~800K1.09×
11North Sulawesi~60K1.09×
12West Kalimantan~80K1.08×
13West Papua~20K1.02×
14Bangka-Belitung Islands~20K1.01×
15North Kalimantan~20K1.01×
16West Sulawesi~20K1.00×
17Gorontalo (disambiguation)(2)~20K0.99×
18Papua (province)~30K0.98×
19North Maluku~20K0.97×
20Maluku~20K0.96×
21Bengkulu~40K0.95×
22South Sumatra~100K0.94×
23Jambi~50K0.93×
24Southeast Sulawesi~30K0.93×
25Central Java~400K0.92×
26North Sumatra~200K0.92×
27Riau~100K0.92×
28Central Sulawesi~40K0.92×
29East Nusa Tenggara~50K0.91×
30South Sulawesi~100K0.89×
31Aceh~60K0.89×
32West Nusa Tenggara~50K0.88×
33Lampung~90K0.87×
34West Sumatra~70K0.86×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Tunic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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