A data profile of the people who buy, follow and care about Shopping and fashion in Indonesia — modelled from more than twelve digital signal sources. Shopping and fashion has an estimated audience of 19,885,709 people in Indonesia.
The average Shopping and fashion fan in Indonesia is 32.2 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, West Nusa Tenggara, North Sumatra.
The key figures that characterise the Shopping and fashion profile in Indonesia.
48.3% are female, 51.7% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 32.2 |
| Estimated audience size | 19,885,709 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Shopping and fashion audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 8.9% |
| India | 4.7% |
Where the Shopping and fashion audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Nusa Tenggara | ~300K | 1.10× | |
| 02 | West Java | ~3M | 1.00× | |
| 03 | North Sumatra | 0.00× | ||
| 04 | West Sumatra | 0.00× | ||
| 05 | Banten | 0.00× | ||
| 06 | Central Sulawesi | 0.00× | ||
| 07 | Bali | 0.00× | ||
| 08 | South Sulawesi | 0.00× | ||
| 09 | Riau | 0.00× | ||
| 10 | Jakarta | 0.00× | ||
| 11 | East Java | 0.00× | ||
| 12 | Central Java | 0.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Shopping and fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.