A data profile of the people who buy, follow and care about Shopping and fashion in Sweden — modelled from more than twelve digital signal sources. Shopping and fashion has an estimated audience of 6,060,993 people in Sweden.
Shopping and fashion has an estimated audience of 6,060,993 people in Sweden. 56.4% are female, 43.6% are male, average age 41.9.
The key figures that characterise the Shopping and fashion profile in Sweden.
56.4% are female, 43.6% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 41.9 |
| Estimated audience size | 6,060,993 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Shopping and fashion audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 8.9% |
| India | 4.7% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Shopping and fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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