A data profile of the people who buy, follow and care about Shopping and fashion in Poland — modelled from more than twelve digital signal sources. Shopping and fashion has an estimated audience of 11,815,747 people in Poland.
Shopping and fashion has an estimated audience of 11,815,747 people in Poland. 57.4% are female, 42.6% are male, average age 35.3. Top brand affinities: Boutiques, Spas, Smartphones, Apartment, Handbags.
Top brand affinities include Boutiques, Spas, Smartphones, with strongest over-indexing on Boutiques (221.26× the country average).
Demographically, the Shopping and fashion audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
The typical Shopping and fashion fan in Poland is more female, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Boutiques.
The key figures that characterise the Shopping and fashion profile in Poland.
57.4% are female, 42.6% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 35.3 |
| Estimated audience size | 11,815,747 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Shopping and fashion audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 8.9% |
| India | 4.7% |
The strongest cross-interests of the Shopping and fashion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boutiques | Fashion & Accessoires | 221.26× | ||
| 02 | Nice | Travel & Leisure | 217.21× | ||
| 03 | Theatre | Music & Radio | 187.21× | ||
| 04 | Spas | Beauty & Wellness | 187.19× | ||
| 05 | Classical music | Music & Radio | 182.39× | ||
| 06 | Soft drinks | Food & Beverages | 181.82× | ||
| 07 | Amsterdam | Travel & Leisure | 181.03× | ||
| 08 | Programming language | Technology & Electronics | 176.33× | ||
| 09 | Musical theatre | Movies & TV | 173.91× | ||
| 10 | Italy | Travel & Leisure | 172.16× | ||
| 11 | Smartphones | Technology & Electronics | 164.49× | ||
| 12 | Handbags | Fashion & Accessoires | 163.79× | ||
| 13 | Apartment | Business & Career | 161.29× | ||
| 14 | Fantasy movies | Movies & TV | 160.17× | ||
| 15 | Paris | Travel & Leisure | 156.86× | ||
| 16 | Fatherhood | Kids & Family | 149.43× | ||
| 17 | Creativity | Home & Garden | 122.05× | ||
| 18 | Aldi | Shopping | 120.91× | ||
| 19 | Rossmann | Shopping | 117.65× | ||
| 20 | TUI | Travel & Leisure | 112.47× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 139.16× | |
| Healthy Lifestyle | BALANCE | 13.57× | |
| Social Media Usage | JOY | 7.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.14× | |
| Urban Lifestyle | OPEN | 1.14× | |
| Individualism | JOY | 1.14× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Shopping and fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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