A data profile of the people who buy, follow and care about TUI in Poland — modelled from more than twelve digital signal sources. TUI has an estimated audience of 4,269,014 people in Poland.
TUI has an estimated audience of 4,269,014 people in Poland. 58.3% are female, 41.7% are male, average age 41.9. Top brand affinities: British Museum, Louvre, Medieval art, Castle, Motivi.
Top brand affinities include British Museum, Louvre, Medieval art, with strongest over-indexing on British Museum (113.37× the country average).
Demographically, the TUI audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Individualism.
The typical TUI fan in Poland is more female, around 41.9 years old, with strong Individualism tendencies and a notable affinity for British Museum.
The key figures that characterise the TUI profile in Poland.
58.3% are female, 41.7% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 41.9 |
| Estimated audience size | 4,269,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 29% | |
| 50+ | 19% |
of the worldwide TUI audience comes from Poland.
| Country | Share |
|---|---|
| United Kingdom | 33.4% |
| Germany | 16.5% |
| Poland | 10.1% |
The strongest cross-interests of the TUI audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | British Museum | Arts & Culture | 113.37× | ||
| 02 | Medieval art | Arts & Culture | 89.10× | ||
| 03 | Louvre | Travel & Leisure | 49.03× | ||
| 04 | Motivi | Fashion & Accessoires | 48.31× | ||
| 05 | Thomas Cook | Business & Career | 41.71× | ||
| 06 | TUI Cruises | Travel & Leisure | 33.44× | ||
| 07 | Van Gogh Museum | Arts & Culture | 28.99× | ||
| 08 | Castle | Travel & Leisure | 21.68× | ||
| 09 | Metropolitan Museum of Art | Arts & Culture | 19.33× | ||
| 10 | Antalya | Travel & Leisure | 14.21× | ||
| 11 | Turkish Riviera | Travel & Leisure | 14.21× | ||
| 12 | Granada | Travel & Leisure | 14.21× | ||
| 13 | Belek | Travel & Leisure | 14.21× | ||
| 14 | Kemer | Travel & Leisure | 14.21× | ||
| 15 | Naples | Travel & Leisure | 11.92× | ||
| 16 | American Airlines | Travel & Leisure | 11.92× | ||
| 17 | Museum of Modern Art | Arts & Culture | 10.96× | ||
| 18 | Alanya | Travel & Leisure | 9.58× | ||
| 19 | Tree house | Kids & Family | 6.70× | ||
| 20 | Skyscanner | Travel & Leisure | 3.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.28× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for TUI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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