A data profile of the people who buy, follow and care about Booking.com in Poland — modelled from more than twelve digital signal sources. Booking.com has an estimated audience of 2,298,249 people in Poland.
Booking.com has an estimated audience of 2,298,249 people in Poland. 62.3% are female, 37.7% are male, average age 42.4. Top brand affinities: Itaka, TUI, Ryanair, Office 365, Holiday cottage.
Top brand affinities include Itaka, TUI, Ryanair, with strongest over-indexing on Itaka (2.08× the country average).
Demographically, the Booking.com audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
The typical Booking.com fan in Poland is more female, around 42.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Itaka.
The key figures that characterise the Booking.com profile in Poland.
62.3% are female, 37.7% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 42.4 |
| Estimated audience size | 2,298,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Booking.com audience comes from Poland.
| Country | Share |
|---|---|
| United States | 11.2% |
| United Kingdom | 10.5% |
| Germany | 8.6% |
The strongest cross-interests of the Booking.com audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Momondo | Travel & Leisure | 3.82× | ||
| 02 | Holiday cottage | Travel & Leisure | 2.75× | ||
| 03 | Business travel | Business & Career | 2.75× | ||
| 04 | Tree house | Kids & Family | 2.74× | ||
| 05 | Conference and resort hotels | Travel & Leisure | 2.67× | ||
| 06 | Office 365 | Technology & Electronics | 2.25× | ||
| 07 | Itaka | Travel & Leisure | 2.08× | ||
| 08 | Trivago | Travel & Leisure | 2.05× | ||
| 09 | TUI | Travel & Leisure | 2.02× | ||
| 10 | Flightradar24 | Travel & Leisure | 2.02× | ||
| 11 | Lodging | Travel & Leisure | 1.94× | ||
| 12 | Travel website | Travel & Leisure | 1.79× | ||
| 13 | TripAdvisor | Travel & Leisure | 1.78× | ||
| 14 | WITTCHEN | Fashion & Accessoires | 1.77× | ||
| 15 | Prime (film) | Movies & TV | 1.77× | ||
| 16 | Resort | Travel & Leisure | 1.75× | ||
| 17 | Home construction | Home & Garden | 1.64× | ||
| 18 | Ryanair | Travel & Leisure | 1.62× | ||
| 19 | Smyk | Shopping | 1.59× | ||
| 20 | Agnieszka Maciąg | Literature | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.01× | |
| Design Affinity | PREMIUM | 1.16× | |
| Urban Lifestyle | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.40× | |
| Healthy Lifestyle | BALANCE | 0.73× | |
| Travelling | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Booking.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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