A data profile of the people who buy, follow and care about TripAdvisor in Poland — modelled from more than twelve digital signal sources. TripAdvisor has an estimated audience of 1,915,740 people in Poland.
TripAdvisor has an estimated audience of 1,915,740 people in Poland. 64.7% are female, 35.3% are male, average age 41.5. Top brand affinities: Airbnb, TUI, Itaka, Travel website, Air France.
Top brand affinities include Airbnb, TUI, Itaka, with strongest over-indexing on Airbnb (8.75× the country average).
Demographically, the TripAdvisor audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Sustainability.
The typical TripAdvisor fan in Poland is more female, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Airbnb.
The key figures that characterise the TripAdvisor profile in Poland.
64.7% are female, 35.3% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 41.5 |
| Estimated audience size | 1,915,740 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide TripAdvisor audience comes from Poland.
| Country | Share |
|---|---|
| United States | 14.7% |
| United Kingdom | 8.0% |
| Italy | 7.3% |
The strongest cross-interests of the TripAdvisor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air France | Travel & Leisure | 14.22× | ||
| 02 | KLM | Travel & Leisure | 11.19× | ||
| 03 | Airbnb | Travel & Leisure | 8.75× | ||
| 04 | Lufthansa | Travel & Leisure | 7.20× | ||
| 05 | Trivago | Travel & Leisure | 6.59× | ||
| 06 | Travel website | Travel & Leisure | 5.88× | ||
| 07 | Skyscanner | Travel & Leisure | 4.92× | ||
| 08 | TUI | Travel & Leisure | 4.53× | ||
| 09 | Itaka | Travel & Leisure | 4.02× | ||
| 10 | Booking.com | Travel & Leisure | 3.81× | ||
| 11 | Ryanair | Travel & Leisure | 2.91× | ||
| 12 | Beaches | Travel & Leisure | 2.48× | ||
| 13 | Apartment | Business & Career | 2.28× | ||
| 14 | Castorama | Shopping | 2.26× | ||
| 15 | Leisure | Travel & Leisure | 2.16× | ||
| 16 | Hotels | Travel & Leisure | 2.10× | ||
| 17 | Gazeta.pl | News | 2.02× | ||
| 18 | IKEA | Home & Garden | 2.00× | ||
| 19 | Furniture | Home & Garden | 1.94× | ||
| 20 | Wirtualna Polska | News | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.57× | |
| Sustainability | BALANCE | 2.24× | |
| Price Sensitivity | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.56× | |
| Patriotism | CONSERVATISM | 0.57× | |
| Healthy Lifestyle | BALANCE | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for TripAdvisor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.