A data profile of the people who buy, follow and care about TikTok in Poland — modelled from more than twelve digital signal sources. TikTok has an estimated audience of 11,459,083 people in Poland.
TikTok has an estimated audience of 11,459,083 people in Poland. 51.3% are female, 48.7% are male, average age 21.4. Top brand affinities: Fitness and wellness, Fashion show, Snapchat, Street photography, Makeup Tutorials.
Top brand affinities include Fitness and wellness, Fashion show, Snapchat, with strongest over-indexing on Fitness and wellness (1.52× the country average).
Demographically, the TikTok audience skews balanced with an average age of 21.4, and over-indexes on personality traits such as Individualism, Travelling.
The typical TikTok fan in Poland is balanced, around 21.4 years old, with strong Individualism tendencies and a notable affinity for Fitness and wellness.
The key figures that characterise the TikTok profile in Poland.
51.3% are female, 48.7% are male, average age 21.4.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 21.4 |
| Estimated audience size | 11,459,083 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 82% | |
| 20-29 | 14% | |
| 30-39 | 2% | |
| 40-49 | 1% | |
| 50+ | 1% |
of the worldwide TikTok audience comes from Poland.
| Country | Share |
|---|---|
| China | 14.5% |
| United States | 13.0% |
| Japan | 4.7% |
The strongest cross-interests of the TikTok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social shopping | Shopping | 3.62× | ||
| 02 | Fashion show | Fashion & Accessoires | 3.20× | ||
| 03 | Influencer marketing | Internet & Social Media | 2.97× | ||
| 04 | Snapchat | Internet & Social Media | 2.77× | ||
| 05 | Videography | Internet & Social Media | 2.73× | ||
| 06 | Makeup Tutorials | Beauty & Wellness | 2.39× | ||
| 07 | Makeup brush | Beauty & Wellness | 2.34× | ||
| 08 | Sabrina Carpenter | Music & Radio | 2.21× | ||
| 09 | Hair straightening | Beauty & Wellness | 2.10× | ||
| 10 | Street photography | Technology & Electronics | 2.02× | ||
| 11 | Social change | Politics & Society | 1.96× | ||
| 12 | Travel photography | Technology & Electronics | 1.94× | ||
| 13 | Fine-art photography | Technology & Electronics | 1.77× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.74× | ||
| 15 | Long hair | Beauty & Wellness | 1.73× | ||
| 16 | Party dress | Fashion & Accessoires | 1.70× | ||
| 17 | Hair conditioner | Beauty & Wellness | 1.63× | ||
| 18 | Nail art | Beauty & Wellness | 1.54× | ||
| 19 | Travel website | Travel & Leisure | 1.53× | ||
| 20 | Fitness and wellness | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.40× | |
| Travelling | THRILL | 1.29× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Convenience Orientation | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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