A data profile of the people who buy, follow and care about Instagram in Poland — modelled from more than twelve digital signal sources. Instagram has an estimated audience of 10,724,388 people in Poland.
Instagram has an estimated audience of 10,724,388 people in Poland. 58.4% are female, 41.6% are male, average age 37.7. Top brand affinities: Office 365, Child development, Shellac, Stuffed toy, Uniqlo.
Top brand affinities include Office 365, Child development, Shellac, with strongest over-indexing on Office 365 (1.58× the country average).
Demographically, the Instagram audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Individualism, Design Affinity.
The typical Instagram fan in Poland is more female, around 37.7 years old, with strong Individualism tendencies and a notable affinity for Office 365.
The key figures that characterise the Instagram profile in Poland.
58.4% are female, 41.6% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 37.7 |
| Estimated audience size | 10,724,388 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Instagram audience comes from Poland.
| Country | Share |
|---|---|
| United States | 11.2% |
| China | 4.2% |
| Japan | 2.8% |
The strongest cross-interests of the Instagram audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tripod (photography) | Technology & Electronics | 3.44× | ||
| 02 | Matt Damon | Movies & TV | 1.93× | ||
| 03 | Eau de toilette | Beauty & Wellness | 1.90× | ||
| 04 | Sarah Jessica Parker | Movies & TV | 1.73× | ||
| 05 | Audrey Hepburn | Movies & TV | 1.72× | ||
| 06 | Child development | Business & Career | 1.68× | ||
| 07 | Uniqlo | Shopping | 1.68× | ||
| 08 | Mahjong | Games | 1.68× | ||
| 09 | Macaulay Culkin | Movies & TV | 1.66× | ||
| 10 | Hugh Grant | Movies & TV | 1.66× | ||
| 11 | Superman (TV series) | Movies & TV | 1.65× | ||
| 12 | Shellac | Beauty & Wellness | 1.64× | ||
| 13 | Office 365 | Technology & Electronics | 1.58× | ||
| 14 | Anne Hathaway | Movies & TV | 1.58× | ||
| 15 | Microsoft Teams | Technology & Electronics | 1.58× | ||
| 16 | Demi Moore | Movies & TV | 1.57× | ||
| 17 | Stuffed toy | Kids & Family | 1.54× | ||
| 18 | Ranch | Travel & Leisure | 1.53× | ||
| 19 | Summer house | Travel & Leisure | 1.51× | ||
| 20 | Bambi | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.10× | |
| Design Affinity | PREMIUM | 1.07× | |
| Price Sensitivity | PREMIUM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.71× | |
| Patriotism | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Instagram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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