A data profile of the people who buy, follow and care about TripAdvisor in Switzerland — modelled from more than twelve digital signal sources. TripAdvisor has an estimated audience of 1,024,744 people in Switzerland.
The average TripAdvisor fan in Switzerland is 42.8 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Airbnb, EasyJet, Skyscanner, with strongest over-indexing on Airbnb (4.07× the country average).
Demographically, the TripAdvisor audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Travelling, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical TripAdvisor fan in Switzerland is balanced, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Airbnb.
The key figures that characterise the TripAdvisor profile in Switzerland.
54.1% are female, 45.9% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 42.8 |
| Estimated audience size | 1,024,744 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide TripAdvisor audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 14.7% |
| United Kingdom | 8.0% |
| Italy | 7.3% |
Where the TripAdvisor audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ticino | ~80K | 1.90× | |
| 02 | Valais | ~70K | 1.64× | |
| 03 | Vaud | ~200K | 1.59× | |
| 04 | Canton of Geneva | ~100K | 1.44× | |
| 05 | Canton of Zürich | ~200K | 1.37× | |
| 06 | Graubünden | ~30K | 1.36× | |
| 07 | Canton of Bern | ~100K | 1.27× | |
| 08 | Fribourg | ~40K | 1.22× | |
| 09 | Luzern | ~50K | 1.14× | |
| 10 | Canton of Zug | ~10K | 1.13× | |
| 11 | Neuchatel | ~20K | 1.07× | |
| 12 | Basel-City | ~40K | 1.03× | |
| 13 | Aargau | ~60K | 0.97× | |
| 14 | Schwyz | ~10K | 0.94× | |
| 15 | Basel-Landschaft | ~20K | 0.93× | |
| 16 | Canton of St. Gallen | ~50K | 0.91× | |
| 17 | Jura | ~6K | 0.82× | |
| 18 | Thurgau | ~20K | 0.81× | |
| 19 | Solothurn | ~20K | 0.80× | |
| 20 | Schaffhausen | ~6K | 0.78× | |
| 21 | Canton of Nidwalden | ~3K | 0.77× | |
| 22 | Appenzell Innerrhoden | <1K | 0.74× | |
| 23 | Canton of Obwalden | ~3K | 0.73× | |
| 24 | Uri | ~2K | 0.70× | |
| 25 | Appenzell Ausserrhoden | ~3K | 0.68× | |
| 26 | Canton of Glarus | ~3K | 0.67× |
The strongest cross-interests of the TripAdvisor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Expedia | Travel & Leisure | 4.59× | ||
| 02 | Skyscanner | Travel & Leisure | 4.22× | ||
| 03 | Vueling | Travel & Leisure | 4.12× | ||
| 04 | Airbnb | Travel & Leisure | 4.07× | ||
| 05 | Travel website | Travel & Leisure | 3.78× | ||
| 06 | Air France | Travel & Leisure | 3.54× | ||
| 07 | Trivago | Travel & Leisure | 3.49× | ||
| 08 | Swoodoo | Travel & Leisure | 3.49× | ||
| 09 | Booking.com | Travel & Leisure | 3.07× | ||
| 10 | Air travel | Travel & Leisure | 2.67× | ||
| 11 | EasyJet | Travel & Leisure | 2.64× | ||
| 12 | Sun | Travel & Leisure | 2.23× | ||
| 13 | Resort | Travel & Leisure | 2.05× | ||
| 14 | Swiss International Air Lines | Travel & Leisure | 1.70× | ||
| 15 | Conforama | Home & Garden | 1.70× | ||
| 16 | H&M | Shopping | 1.65× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.64× | ||
| 18 | IKEA | Home & Garden | 1.58× | ||
| 19 | Manor | Shopping | 1.56× | ||
| 20 | Migros | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.12× | |
| Price Sensitivity | PREMIUM | 1.87× | |
| Early Adopter Mentality | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.04× | |
| Urban Lifestyle | OPEN | 1.22× | |
| Healthy Lifestyle | BALANCE | 1.23× |
TripAdvisor has an estimated audience of 1,024,744 people in Switzerland, concentrated in Canton of Zürich and Vaud.
54.1% of TripAdvisor fans are female, 45.9% are male, with an average age of 42.8 years.
TripAdvisor fans show strongest brand affinity for Airbnb (4.07×), EasyJet (2.64×), and Skyscanner (4.22×) over the country average.
TripAdvisor fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~200K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond TripAdvisor itself, the audience over-indexes on EasyJet (2.64×), Skyscanner (4.22×), Migros (1.53×), and IKEA (1.58×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for TripAdvisor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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