A data profile of the people who buy, follow and care about Gmail in Switzerland — modelled from more than twelve digital signal sources. Gmail has an estimated audience of 6,675,000 people in Switzerland.
Gmail has an estimated audience of 6,675,000 people in Switzerland. 48.7% are female, 51.3% are male, average age 39.7. Top brand affinities: Cryptocurrency, KuCoin.
Top brand affinities include Cryptocurrency, KuCoin, with strongest over-indexing on Cryptocurrency (2.18× the country average).
Demographically, the Gmail audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite.
The typical Gmail fan in Switzerland is balanced, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for Cryptocurrency.
The key figures that characterise the Gmail profile in Switzerland.
48.7% are female, 51.3% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 39.7 |
| Estimated audience size | 6,675,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 16% |
of the worldwide Gmail audience comes from Switzerland.
| Country | Share |
|---|---|
| China | 25.1% |
| United States | 6.5% |
| Venezuela | 2.2% |
The strongest cross-interests of the Gmail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cryptocurrency | Technology & Electronics | 2.18× | ||
| 02 | KuCoin | Business & Career | 2.18× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.18× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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