A data profile of the people who buy, follow and care about Gmail in Indonesia — modelled from more than twelve digital signal sources. Gmail has an estimated audience of 3,721,741 people in Indonesia.
Gmail has an estimated audience of 3,721,741 people in Indonesia. 35.0% are female, 65.0% are male, average age 29.6. Top brand affinities: Lottery, NASDAQ, Cloud computing, Apple Pay, LinkedIn.
Top brand affinities include Lottery, NASDAQ, Cloud computing, with strongest over-indexing on Lottery (5.65× the country average).
Demographically, the Gmail audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Gmail fan in Indonesia is more male, around 29.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lottery.
The key figures that characterise the Gmail profile in Indonesia.
35.0% are female, 65.0% are male, average age 29.6.
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 29.6 |
| Estimated audience size | 3,721,741 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 26% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 7% |
of the worldwide Gmail audience comes from Indonesia.
| Country | Share |
|---|---|
| China | 25.1% |
| United States | 6.5% |
| Venezuela | 2.2% |
The strongest cross-interests of the Gmail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple Pay | Technology & Electronics | 18.91× | ||
| 02 | Julia Roberts | Movies & TV | 17.31× | ||
| 03 | Sweepstakes | Games | 8.51× | ||
| 04 | Data science | Business & Career | 5.66× | ||
| 05 | Lottery | Games | 5.65× | ||
| 06 | NASDAQ | Business & Career | 5.39× | ||
| 07 | Home insurance | Business & Career | 5.04× | ||
| 08 | Innovation | Business & Career | 4.05× | ||
| 09 | Home cinema | Technology & Electronics | 4.04× | ||
| 10 | Crowdfunding | Business & Career | 4.02× | ||
| 11 | Travel insurance | Travel & Leisure | 4.02× | ||
| 12 | Baccarat | Games | 3.88× | ||
| 13 | Virtual private network | Technology & Electronics | 3.22× | ||
| 14 | Projectors | Technology & Electronics | 3.18× | ||
| 15 | Health insurance | Business & Career | 3.14× | ||
| 16 | Vehicle insurance | Cars & Mobility | 2.88× | ||
| 17 | Cloud computing | Technology & Electronics | 2.82× | ||
| 18 | Internet & Social Media | 2.61× | |||
| 19 | Retail banking | Business & Career | 2.13× | ||
| 20 | Business class | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.41× | |
| Individualism | JOY | 2.30× | |
| Risk Appetite | THRILL | 2.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.60× | |
| Pet Ownership | JOY | 0.63× | |
| Extroversion | THRILL | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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