A data profile of the people who buy, follow and care about LinkedIn in Indonesia — modelled from more than twelve digital signal sources. LinkedIn has an estimated audience of 4,832,943 people in Indonesia.
The average LinkedIn fan in Indonesia is 31.8 years old, balanced, and lives primarily in Jakarta.
The audience is concentrated in Jakarta, West Java, East Java.
Top brand affinities include TradingView, Photography, Google Drive, with strongest over-indexing on TradingView (3.53× the country average).
Demographically, the LinkedIn audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical LinkedIn fan in Indonesia is balanced, around 31.8 years old, with strong Social Media Usage tendencies and a notable affinity for TradingView.
The key figures that characterise the LinkedIn profile in Indonesia.
49.7% are female, 50.3% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 31.8 |
| Estimated audience size | 4,832,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 39% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide LinkedIn audience comes from Indonesia.
| Country | Share |
|---|---|
| China | 34.9% |
| United States | 5.6% |
| India | 2.2% |
Where the LinkedIn audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~1M | 3.11× | |
| 02 | Riau Islands | ~100K | 2.13× | |
| 03 | Banten | ~400K | 2.04× | |
| 04 | Special Region of Yogyakarta | ~200K | 1.99× | |
| 05 | West Java | ~1M | 1.55× | |
| 06 | Bali | ~100K | 1.36× | |
| 07 | East Java | ~600K | 1.25× | |
| 08 | Central Java | ~500K | 1.18× | |
| 09 | West Sumatra | ~100K | 1.16× | |
| 10 | East Kalimantan | ~90K | 1.11× | |
| 11 | Riau | ~100K | 1.08× | |
| 12 | South Sumatra | ~100K | 1.07× | |
| 13 | North Sumatra | ~200K | 0.94× | |
| 14 | Lampung | ~90K | 0.93× | |
| 15 | Central Kalimantan | ~30K | 0.85× | |
| 16 | North Kalimantan | ~10K | 0.84× | |
| 17 | Jambi | ~50K | 0.83× | |
| 18 | North Maluku | ~10K | 0.82× | |
| 19 | South Kalimantan | ~50K | 0.81× | |
| 20 | South Sulawesi | ~100K | 0.76× | |
| 21 | West Kalimantan | ~50K | 0.76× | |
| 22 | Bengkulu | ~30K | 0.76× | |
| 23 | Bangka-Belitung Islands | ~20K | 0.76× | |
| 24 | Southeast Sulawesi | ~30K | 0.75× | |
| 25 | Central Sulawesi | ~30K | 0.74× | |
| 26 | Aceh | ~50K | 0.69× | |
| 27 | West Nusa Tenggara | ~40K | 0.63× | |
| 28 | North Sulawesi | ~30K | 0.60× | |
| 29 | West Papua | ~8K | 0.54× | |
| 30 | Gorontalo (disambiguation)(2) | ~10K | 0.51× | |
| 31 | Papua (province) | ~10K | 0.50× | |
| 32 | Maluku | ~10K | 0.50× | |
| 33 | East Nusa Tenggara | ~20K | 0.44× | |
| 34 | West Sulawesi | ~9K | 0.43× |
The strongest cross-interests of the LinkedIn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Professional network service | Technology & Electronics | 28.67× | ||
| 02 | Employment agency | Business & Career | 8.45× | ||
| 03 | Application for employment | Business & Career | 8.22× | ||
| 04 | Employment website | Business & Career | 7.27× | ||
| 05 | Recruitment | Business & Career | 5.32× | ||
| 06 | Google Docs | Internet & Social Media | 3.70× | ||
| 07 | TradingView | Business & Career | 3.53× | ||
| 08 | Job | Business & Career | 3.39× | ||
| 09 | Database | Technology & Electronics | 2.98× | ||
| 10 | Google Drive | Technology & Electronics | 2.92× | ||
| 11 | Gmail | Internet & Social Media | 2.61× | ||
| 12 | Gemini | Technology & Electronics | 2.47× | ||
| 13 | Telegram | Internet & Social Media | 2.38× | ||
| 14 | Pertamina | Cars & Mobility | 2.17× | ||
| 15 | Photography | Arts & Culture | 2.05× | ||
| 16 | Education | Business & Career | 2.02× | ||
| 17 | Money | Business & Career | 2.00× | ||
| 18 | Electronics | Technology & Electronics | 1.98× | ||
| 19 | Business | Business & Career | 1.62× | ||
| 20 | Fitness and wellness | Sports | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 2.21× | |
| Patriotism | CONSERVATISM | 1.42× | |
| Design Affinity | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.55× | |
| Early Adopter Mentality | POWER | 0.63× | |
| Need for Security | CONSERVATISM | 0.70× |
LinkedIn has an estimated audience of 4,832,943 people in Indonesia, concentrated in Jakarta and West Java.
49.7% of LinkedIn fans are female, 50.3% are male, with an average age of 31.8 years.
LinkedIn fans show strongest brand affinity for TradingView (3.53×), Photography (2.05×), and Google Drive (2.92×) over the country average.
LinkedIn fans in Indonesia are most concentrated in Jakarta (reach ~1M), West Java (reach ~1M), and East Java (reach ~600K). These three regions account for the largest share of the active audience.
Beyond LinkedIn itself, the audience over-indexes on Photography (2.05×), Google Drive (2.92×), Gemini (2.47×), and Fitness and wellness (1.6×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for LinkedIn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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