A data profile of the people who buy, follow and care about Gmail in Australia — modelled from more than twelve digital signal sources. Gmail has an estimated audience of 5,838,879 people in Australia.
Gmail has an estimated audience of 5,838,879 people in Australia. 46.1% are female, 53.9% are male, average age 39.3. Top brand affinities: Innovation, Privacy policy, Wikipedia, FIFA World Cup, Backstreet Boys.
Top brand affinities include Innovation, Privacy policy, Wikipedia, with strongest over-indexing on Innovation (4.03× the country average).
Demographically, the Gmail audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
The typical Gmail fan in Australia is balanced, around 39.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Innovation.
The key figures that characterise the Gmail profile in Australia.
46.1% are female, 53.9% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 39.3 |
| Estimated audience size | 5,838,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 23% | |
| 30-39 | 28% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Gmail audience comes from Australia.
| Country | Share |
|---|---|
| China | 25.1% |
| United States | 6.5% |
| Venezuela | 2.2% |
The strongest cross-interests of the Gmail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Backstreet Boys | Music & Radio | 9.66× | ||
| 02 | LastPass | Technology & Electronics | 9.66× | ||
| 03 | Amazon Web Services | Technology & Electronics | 5.06× | ||
| 04 | Privacy policy | Technology & Electronics | 4.54× | ||
| 05 | Innovation | Business & Career | 4.03× | ||
| 06 | Dropbox (service) | Technology & Electronics | 3.76× | ||
| 07 | Business school | Business & Career | 3.72× | ||
| 08 | Internet & Social Media | 3.38× | |||
| 09 | Wikipedia | Internet & Social Media | 2.58× | ||
| 10 | Hypermarket | Shopping | 2.58× | ||
| 11 | Internet service provider | Technology & Electronics | 2.44× | ||
| 12 | Internet & Social Media | 2.35× | |||
| 13 | Emirates | Travel & Leisure | 2.06× | ||
| 14 | Apple Watch | Technology & Electronics | 2.01× | ||
| 15 | Linux | Technology & Electronics | 1.92× | ||
| 16 | Singapore Airlines | Travel & Leisure | 1.83× | ||
| 17 | Pizza Hut | Food & Beverages | 1.72× | ||
| 18 | Car rentals | Cars & Mobility | 1.69× | ||
| 19 | FIFA World Cup | Sports | 1.64× | ||
| 20 | Subway | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.36× | |
| Early Adopter Mentality | POWER | 1.66× | |
| Career Orientation | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.76× | |
| Creativity | OPEN | 0.81× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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