A data profile of the people who buy, follow and care about Linux in Australia — modelled from more than twelve digital signal sources. Linux has an estimated audience of 2,295,699 people in Australia.
The average Linux fan in Australia is 41.4 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include PHP, Open-source software, Ubuntu (operating system), with strongest over-indexing on PHP (5.91× the country average).
Demographically, the Linux audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Linux fan in Australia is balanced, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for PHP.
The key figures that characterise the Linux profile in Australia.
53.7% are female, 46.3% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 41.4 |
| Estimated audience size | 2,295,699 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Linux audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.3% |
| United Kingdom | 4.7% |
Where the Linux audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~60K | 1.17× | |
| 02 | South Australia | ~200K | 1.09× | |
| 03 | Victoria | ~700K | 1.02× | |
| 04 | Queensland | ~500K | 1.01× | |
| 05 | Western Australia | ~300K | 1.00× | |
| 06 | New South Wales | ~800K | 0.99× | |
| 07 | Tasmania | ~50K | 0.95× | |
| 08 | Northern Territory | ~20K | 0.89× |
The strongest cross-interests of the Linux audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hacking Tips and Tricks | Topic | 19.14× | ||
| 02 | Ubuntu (operating system) | Technology & Electronics | 18.41× | ||
| 03 | Cisco Networking Academy | Technology & Electronics | 13.81× | ||
| 04 | Open-source software | Technology & Electronics | 12.17× | ||
| 05 | Clarks Shoes | Fashion & Accessoires | 8.42× | ||
| 06 | Personal digital assistant | Technology & Electronics | 6.58× | ||
| 07 | C (programming language) | Technology & Electronics | 6.32× | ||
| 08 | Data security | Business & Career | 6.23× | ||
| 09 | PHP | Technology & Electronics | 5.91× | ||
| 10 | GitHub | Internet & Social Media | 5.32× | ||
| 11 | Programming language | Technology & Electronics | 4.13× | ||
| 12 | Information security | Business & Career | 3.93× | ||
| 13 | C++ | Technology & Electronics | 3.51× | ||
| 14 | Computer programming | Technology & Electronics | 3.50× | ||
| 15 | Computer network | Technology & Electronics | 2.49× | ||
| 16 | Personal computer | Technology & Electronics | 2.33× | ||
| 17 | Cloud computing | Technology & Electronics | 2.18× | ||
| 18 | Freight transport | Cars & Mobility | 2.04× | ||
| 19 | Gmail | Internet & Social Media | 1.92× | ||
| 20 | Information technology | Business & Career | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.78× | |
| Career Orientation | POWER | 1.34× | |
| Early Adopter Mentality | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.75× | |
| Creativity | OPEN | 0.78× | |
| Mindfulness | BALANCE | 0.80× |
Linux has an estimated audience of 2,295,699 people in Australia, concentrated in New South Wales and Victoria.
53.7% of Linux fans are female, 46.3% are male, with an average age of 41.4 years.
Linux fans show strongest brand affinity for PHP (5.91×), Open-source software (12.17×), and Ubuntu (operating system) (18.41×) over the country average.
Linux fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~700K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Linux itself, the audience over-indexes on Open-source software (12.17×), Ubuntu (operating system) (18.41×), Programming language (4.13×), and GitHub (5.32×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Linux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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