A data profile of the people who buy, follow and care about Linux in Indonesia — modelled from more than twelve digital signal sources. Linux has an estimated audience of 2,497,626 people in Indonesia.
The average Linux fan in Indonesia is 31.3 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Ubuntu (operating system), Open-source software, TV Tokyo, with strongest over-indexing on Ubuntu (operating system) (48.09× the country average).
Demographically, the Linux audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Linux fan in Indonesia is more male, around 31.3 years old, with strong Design Affinity tendencies and a notable affinity for Ubuntu (operating system).
The key figures that characterise the Linux profile in Indonesia.
42.8% are female, 57.2% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 31.3 |
| Estimated audience size | 2,497,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Linux audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.3% |
| United Kingdom | 4.7% |
Where the Linux audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Special Region of Yogyakarta | ~60K | 1.33× | |
| 02 | East Java | ~300K | 1.27× | |
| 03 | Riau Islands | ~30K | 1.26× | |
| 04 | Central Java | ~300K | 1.24× | |
| 05 | Jakarta | ~200K | 1.22× | |
| 06 | East Kalimantan | ~50K | 1.22× | |
| 07 | Riau | ~70K | 1.16× | |
| 08 | South Kalimantan | ~40K | 1.14× | |
| 09 | Lampung | ~60K | 1.13× | |
| 10 | Central Kalimantan | ~20K | 1.13× | |
| 11 | West Java | ~400K | 1.12× | |
| 12 | West Kalimantan | ~40K | 1.12× | |
| 13 | Banten | ~100K | 1.11× | |
| 14 | South Sumatra | ~60K | 1.07× | |
| 15 | Bangka-Belitung Islands | ~10K | 1.02× | |
| 16 | West Sumatra | ~40K | 1.01× | |
| 17 | North Sulawesi | ~30K | 1.01× | |
| 18 | South Sulawesi | ~70K | 1.00× | |
| 19 | West Sulawesi | ~10K | 0.99× | |
| 20 | Jambi | ~30K | 0.95× | |
| 21 | Bengkulu | ~20K | 0.95× | |
| 22 | North Sumatra | ~100K | 0.94× | |
| 23 | Central Sulawesi | ~20K | 0.94× | |
| 24 | North Kalimantan | ~7K | 0.94× | |
| 25 | West Papua | ~7K | 0.93× | |
| 26 | Southeast Sulawesi | ~20K | 0.92× | |
| 27 | Gorontalo (disambiguation)(2) | ~10K | 0.90× | |
| 28 | Papua (province) | ~10K | 0.88× | |
| 29 | Bali | ~40K | 0.87× | |
| 30 | Maluku | ~10K | 0.86× | |
| 31 | Aceh | ~30K | 0.85× | |
| 32 | North Maluku | ~7K | 0.84× | |
| 33 | West Nusa Tenggara | ~20K | 0.77× | |
| 34 | East Nusa Tenggara | ~20K | 0.70× |
The strongest cross-interests of the Linux audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ubuntu (operating system) | Technology & Electronics | 48.09× | ||
| 02 | Variety store | Shopping | 44.51× | ||
| 03 | Eclipse (software) | Technology & Electronics | 22.62× | ||
| 04 | JIRA | Technology & Electronics | 19.69× | ||
| 05 | Mozilla | Internet & Social Media | 19.42× | ||
| 06 | VMware | Technology & Electronics | 18.84× | ||
| 07 | Integrated development environment | Technology & Electronics | 17.87× | ||
| 08 | Open-source software | Technology & Electronics | 17.64× | ||
| 09 | Tempa T | Music & Radio | 10.96× | ||
| 10 | Gemini | Technology & Electronics | 3.49× | ||
| 11 | Perplexity | Technology & Electronics | 3.49× | ||
| 12 | Buddhism | Health | 3.48× | ||
| 13 | Prophets and messengers in Islam | Politics & Society | 3.29× | ||
| 14 | TV Tokyo | Movies & TV | 3.02× | ||
| 15 | Telegram | Internet & Social Media | 2.53× | ||
| 16 | Personal computer | Technology & Electronics | 2.41× | ||
| 17 | Religion | Business & Career | 2.03× | ||
| 18 | TikTok | Internet & Social Media | 1.79× | ||
| 19 | Mobile app | Technology & Electronics | 1.57× | ||
| 20 | Software | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.03× | |
| Social Media Usage | JOY | 2.01× | |
| Need for Security | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.70× | |
| Spirituality | BALANCE | 1.15× | |
| Patriotism | CONSERVATISM | 1.27× |
Linux has an estimated audience of 2,497,626 people in Indonesia, concentrated in West Java and East Java.
42.8% of Linux fans are female, 57.2% are male, with an average age of 31.3 years.
Linux fans show strongest brand affinity for Ubuntu (operating system) (48.09×), Open-source software (17.64×), and TV Tokyo (3.02×) over the country average.
Linux fans in Indonesia are most concentrated in West Java (reach ~400K), East Java (reach ~300K), and Central Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Linux itself, the audience over-indexes on Open-source software (17.64×), TV Tokyo (3.02×), Integrated development environment (17.87×), and Tempa T (10.96×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Linux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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