A data profile of the people who buy, follow and care about Religion in Indonesia — modelled from more than twelve digital signal sources. Religion has an estimated audience of 8,752,221 people in Indonesia.
The average Religion fan in Indonesia is 33.0 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
Top brand affinities include God, Google Books, Jesus, with strongest over-indexing on God (1.6× the country average).
Demographically, the Religion audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Travelling, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Religion fan in Indonesia is balanced, around 33.0 years old, with strong Travelling tendencies and a notable affinity for God.
The key figures that characterise the Religion profile in Indonesia.
47.0% are female, 53.0% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 33.0 |
| Estimated audience size | 8,752,221 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Religion audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 5.2% |
| Italy | 5.0% |
Where the Religion audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~600K | 3.65× | |
| 02 | Jakarta | ~900K | 1.27× | |
| 03 | Banten | ~400K | 1.24× | |
| 04 | Riau Islands | ~100K | 1.16× | |
| 05 | Special Region of Yogyakarta | ~200K | 1.09× | |
| 06 | North Sulawesi | ~100K | 1.08× | |
| 07 | West Papua | ~30K | 1.02× | |
| 08 | East Kalimantan | ~100K | 1.01× | |
| 09 | South Kalimantan | ~100K | 1.01× | |
| 10 | Maluku | ~40K | 1.01× | |
| 11 | East Java | ~900K | 1.00× | |
| 12 | South Sulawesi | ~300K | 1.00× | |
| 13 | Central Kalimantan | ~70K | 0.99× | |
| 14 | North Kalimantan | ~30K | 0.99× | |
| 15 | North Sumatra | ~400K | 0.98× | |
| 16 | Bangka-Belitung Islands | ~40K | 0.97× | |
| 17 | West Sulawesi | ~40K | 0.97× | |
| 18 | Papua (province) | ~50K | 0.96× | |
| 19 | Gorontalo (disambiguation)(2) | ~40K | 0.96× | |
| 20 | West Java | ~1.5M | 0.95× | |
| 21 | West Kalimantan | ~100K | 0.95× | |
| 22 | Jambi | ~90K | 0.95× | |
| 23 | Bengkulu | ~70K | 0.95× | |
| 24 | North Maluku | ~30K | 0.95× | |
| 25 | South Sumatra | ~200K | 0.93× | |
| 26 | Riau | ~200K | 0.93× | |
| 27 | Lampung | ~200K | 0.93× | |
| 28 | East Nusa Tenggara | ~90K | 0.93× | |
| 29 | Southeast Sulawesi | ~60K | 0.92× | |
| 30 | Central Java | ~800K | 0.91× | |
| 31 | Central Sulawesi | ~70K | 0.91× | |
| 32 | West Sumatra | ~100K | 0.89× | |
| 33 | West Nusa Tenggara | ~100K | 0.88× | |
| 34 | Aceh | ~100K | 0.87× |
The strongest cross-interests of the Religion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OPM (band) | Music & Radio | 2.85× | ||
| 02 | Christian Church | Politics & Society | 2.54× | ||
| 03 | Faith | Politics & Society | 2.49× | ||
| 04 | Park Bo-gum | Movies & TV | 2.36× | ||
| 05 | Korean Tour | POI | 2.29× | ||
| 06 | Jesus | Politics & Society | 2.23× | ||
| 07 | Arabic pop music | Music & Radio | 2.18× | ||
| 08 | seventeen | Music & Radio | 2.14× | ||
| 09 | Al-Qur'an Online | Website / Newspaper / Magazine | 2.09× | ||
| 10 | PSS Sleman | Sports | 2.01× | ||
| 11 | K-Dramas | Movies & TV | 1.91× | ||
| 12 | Google Books | Literature | 1.84× | ||
| 13 | Benjamin Netanyahu | Politics & Society | 1.78× | ||
| 14 | Song Hye-kyo | Fashion & Accessoires | 1.75× | ||
| 15 | God | Politics & Society | 1.60× | ||
| 16 | Korean movies | Movies & TV | 1.60× | ||
| 17 | Deity | Politics & Society | 1.56× | ||
| 18 | Prophet | Business & Career | 1.55× | ||
| 19 | BTS | Music & Radio | 1.54× | ||
| 20 | Donation | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.11× | |
| Risk Appetite | THRILL | 1.01× | |
| Need for Security | CONSERVATISM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Individualism | JOY | 0.88× | |
| Social Media Usage | JOY | 0.90× |
Religion has an estimated audience of 8,752,221 people in Indonesia, concentrated in West Java and East Java.
47.0% of Religion fans are female, 53.0% are male, with an average age of 33.0 years.
Religion fans show strongest brand affinity for God (1.6×), Google Books (1.84×), and Jesus (2.23×) over the country average.
Religion fans in Indonesia are most concentrated in West Java (reach ~1.5M), East Java (reach ~900K), and Jakarta (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Religion itself, the audience over-indexes on Google Books (1.84×), Jesus (2.23×), Korean movies (1.6×), and Donation (1.53×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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