A data profile of the people who buy, follow and care about Religion in Portugal — modelled from more than twelve digital signal sources. Religion has an estimated audience of 2,807,833 people in Portugal.
The average Religion fan in Portugal is 44.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Self-knowledge (psychology), Self-awareness, Emotional intelligence, with strongest over-indexing on Self-knowledge (psychology) (1.64× the country average).
Demographically, the Religion audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Religion fan in Portugal is more female, around 44.9 years old, with strong Mindfulness tendencies and a notable affinity for Self-knowledge (psychology).
The key figures that characterise the Religion profile in Portugal.
62.9% are female, 37.1% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 44.9 |
| Estimated audience size | 2,807,833 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Religion audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 5.2% |
| Italy | 5.0% |
Where the Religion audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.07× | |
| 02 | Portalegre District | ~30K | 1.06× | |
| 03 | Guarda District | ~40K | 1.05× | |
| 04 | Lisbon District | ~900K | 1.04× | |
| 05 | Beja District | ~50K | 1.03× | |
| 06 | Vila Real District | ~50K | 1.02× | |
| 07 | Faro District | ~200K | 1.01× | |
| 08 | Évora District | ~50K | 1.01× | |
| 09 | Madeira | ~80K | 1.00× | |
| 10 | Castelo Branco District | ~50K | 1.00× | |
| 11 | Azores | ~80K | 0.98× | |
| 12 | Viana do Castelo District | ~70K | 0.98× | |
| 13 | Viseu District | ~90K | 0.97× | |
| 14 | Setúbal District | ~300K | 0.96× | |
| 15 | Leiria District | ~100K | 0.96× | |
| 16 | Coimbra District | ~100K | 0.95× | |
| 17 | Braga District | ~300K | 0.93× | |
| 18 | Aveiro District | ~200K | 0.93× | |
| 19 | Porto District | ~600K | 0.91× | |
| 20 | Santarém District | ~100K | 0.91× |
The strongest cross-interests of the Religion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Catholicism | Politics & Society | 2.91× | ||
| 02 | Evangelism | Politics & Society | 2.73× | ||
| 03 | Evangelica | Website / Newspaper / Magazine | 2.73× | ||
| 04 | Christian Church | Politics & Society | 2.65× | ||
| 05 | Prayer | Politics & Society | 2.05× | ||
| 06 | Theology | Politics & Society | 1.96× | ||
| 07 | Deity | Politics & Society | 1.84× | ||
| 08 | Hope | Politics & Society | 1.82× | ||
| 09 | Ancient history | Politics & Society | 1.78× | ||
| 10 | God | Politics & Society | 1.76× | ||
| 11 | Lindås | Travel & Leisure | 1.69× | ||
| 12 | Jesus | Politics & Society | 1.68× | ||
| 13 | Emotional intelligence | Health | 1.66× | ||
| 14 | Holy Spirit | Politics & Society | 1.66× | ||
| 15 | Self-knowledge (psychology) | Health | 1.64× | ||
| 16 | Self-awareness | Health | 1.62× | ||
| 17 | Alegria, Cebu | Travel & Leisure | 1.61× | ||
| 18 | Saudade | Politics & Society | 1.60× | ||
| 19 | Nostalgia | Home & Garden | 1.60× | ||
| 20 | Belief | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.32× | |
| Spirituality | BALANCE | 1.31× | |
| Creativity | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Design Affinity | PREMIUM | 0.88× |
Religion has an estimated audience of 2,807,833 people in Portugal, concentrated in Lisbon District and Porto District.
62.9% of Religion fans are female, 37.1% are male, with an average age of 44.9 years.
Religion fans show strongest brand affinity for Self-knowledge (psychology) (1.64×), Self-awareness (1.62×), and Emotional intelligence (1.66×) over the country average.
Religion fans in Portugal are most concentrated in Lisbon District (reach ~900K), Porto District (reach ~600K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Religion itself, the audience over-indexes on Self-awareness (1.62×), Emotional intelligence (1.66×), God (1.76×), and Jesus (1.68×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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