A data profile of the people who buy, follow and care about Jesus in Portugal — modelled from more than twelve digital signal sources. Jesus has an estimated audience of 1,542,762 people in Portugal.
Jesus has an estimated audience of 1,542,762 people in Portugal. 63.4% are female, 36.6% are male, average age 46.0. Top brand affinities: Música sertaneja, God, Crochet, Lindås, Saudade.
Top brand affinities include Música sertaneja, God, Crochet, with strongest over-indexing on Música sertaneja (1.56× the country average).
Demographically, the Jesus audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Spirituality, Mindfulness.
The typical Jesus fan in Portugal is more female, around 46.0 years old, with strong Spirituality tendencies and a notable affinity for Música sertaneja.
The key figures that characterise the Jesus profile in Portugal.
63.4% are female, 36.6% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 46.0 |
| Estimated audience size | 1,542,762 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Jesus audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 29.2% |
| Brazil | 8.4% |
| Italy | 6.2% |
The strongest cross-interests of the Jesus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Evangelism | Politics & Society | 2.62× | ||
| 02 | Lindås | Travel & Leisure | 1.94× | ||
| 03 | Prayer | Politics & Society | 1.94× | ||
| 04 | Saudade | Politics & Society | 1.88× | ||
| 05 | Church (building) | Politics & Society | 1.86× | ||
| 06 | Hope | Politics & Society | 1.81× | ||
| 07 | Alegria, Cebu | Travel & Leisure | 1.80× | ||
| 08 | Deity | Politics & Society | 1.72× | ||
| 09 | Revenue | Business & Career | 1.67× | ||
| 10 | Holy Spirit | Politics & Society | 1.65× | ||
| 11 | God | Politics & Society | 1.64× | ||
| 12 | Angel | Politics & Society | 1.63× | ||
| 13 | Diabetes mellitus awareness | Health | 1.62× | ||
| 14 | Ancient history | Politics & Society | 1.60× | ||
| 15 | Circulatory system | Health | 1.59× | ||
| 16 | Vitalism | Health | 1.58× | ||
| 17 | Immortality | Kids & Family | 1.58× | ||
| 18 | Música sertaneja | Music & Radio | 1.56× | ||
| 19 | Sampler (musical instrument) | Music & Radio | 1.54× | ||
| 20 | Crochet | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.33× | |
| Mindfulness | BALANCE | 1.13× | |
| Creativity | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.57× | |
| Quality Awareness | PREMIUM | 0.69× | |
| Risk Appetite | THRILL | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Jesus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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