Jesus Audience in Mexico
Jesus has an estimated audience of 5,104,304 people in Mexico. 55.8% are female, 44.2% are male, average age 32.1. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Romantic music, Prayer, Masha and the Bear, Samba, Fernando Colunga.
The average Jesus fan in Mexico is 32.1 years old, more female, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Romantic music, Prayer, Masha and the Bear, with strongest over-indexing on Romantic music (1.65× the country average). Demographically, the Jesus audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 28 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Religion
Demographics of Jesus fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 32.1 |
| Estimated audience size | 5,104,304 |
Audience persona
The typical Jesus fan in Mexico is more female, around 32.1 years old, with strong Spirituality tendencies and a notable affinity for Romantic music.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 761,907 | 1.13× |
| State of Mexico | 639,848 | 0.91× |
| Jalisco | 466,922 | 1.24× |
| Veracruz (state) | 424,215 | 1.41× |
| Puebla | 350,231 | 1.29× |
| Nuevo Leon | 339,588 | 1.11× |
| Guanajuato | 264,001 | 1.09× |
| Chihuahua | 261,090 | 1.48× |
| Chiapas | 241,548 | 1.58× |
| Baja California | 238,930 | 1.13× |
| Michoacan de Ocampo | 198,154 | 1.12× |
| Guerrero | 192,743 | 1.49× |
| Coahuila de Zaragoza | 164,484 | 1.07× |
| Hidalgo | 139,504 | 1.13× |
| Yucatan | 131,887 | 1.24× |
| Morelos | 87,007 | 0.98× |
| Durango | 64,701 | 0.92× |
| Zacatecas | 64,315 | 0.99× |
| Aguascalientes | 63,581 | 0.98× |
| Tlaxcala | 54,470 | 0.93× |
| Campeche | 44,318 | 1.14× |
| Nayarit | 44,170 | 0.9× |
| Baja California Sur | 38,449 | 0.94× |
| Sinaloa | 34,810 | 0.26× |
| Oaxaca | 33,445 | 0.24× |
| Tamaulipas | 32,722 | 0.19× |
| Colima | 28,784 | 0.88× |
| Quintana Roo | 22,283 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Romantic music | 1.65× | Music & Radio |
| Prayer | 1.91× | Politics & Society |
| Masha and the Bear | 1.78× | Movies & TV |
| Samba | 1.69× | Music & Radio |
| Fernando Colunga | 1.57× | Movies & TV |
| Los Temerarios | 2.04× | Music & Radio |
| Bossa nova | 1.68× | Music & Radio |
| Abrahamic religions | 1.66× | Politics & Society |
| Música popular brasileira | 1.74× | Music & Radio |
| Rocío Dúrcal | 1.99× | Movies & TV |
| Ana Gabriel | 1.88× | Movies & TV |
| Baião (music) | 1.67× | Music & Radio |
| Nursery rhyme | 2.07× | Kids & Family |
| New Testament | 1.51× | Politics & Society |
| Religious music | 2.03× | Music & Radio |
| Acts of the Apostles | 2.46× | Politics & Society |
| God the Father | 1.72× | Politics & Society |
| Evangelicalism | 2× | Politics & Society |
| Electronic keyboard | 1.71× | Music & Radio |
| Tierra Cali | 1.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.53 |
| Travelling | THRILL | 1.17 |
| Need for Security | CONSERVATISM | 1.07 |
| Urban Lifestyle | OPEN | 1.01 |
| Patriotism | CONSERVATISM | 0.99 |
| Creativity | OPEN | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| Brazil | 8.4% |
| Italy | 6.2% |
See Jesus audiences in other countries
More Religion audiences in Mexico
- Judaism (2,557,758)
- Hinduism (1,058,024)
- Haitian Vodou (644,027)
- Lutheranism (262,129)
- Wicca (159,271)
Frequently asked questions
How many fans does Jesus have in Mexico?
Jesus has an estimated audience of 5,104,304 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Jesus fans?
55.8% of Jesus fans are female, 44.2% are male, with an average age of 32.1 years.
Which brands do Jesus fans like most?
Jesus fans show strongest brand affinity for Romantic music (1.65×), Prayer (1.91×), and Masha and the Bear (1.78×) over the country average.
Where do Jesus fans live in Mexico?
Jesus fans in Mexico are most concentrated in Distrito Federal (reach 761,907), State of Mexico (reach 639,848), and Jalisco (reach 466,922). These three regions account for the largest share of the active audience.
What other brands do Jesus fans also like?
Beyond Jesus itself, the audience over-indexes on Prayer (1.91×), Masha and the Bear (1.78×), Samba (1.69×), and Fernando Colunga (1.57×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Jesus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.