A data profile of the people who buy, follow and care about Jesus in Mexico — modelled from more than twelve digital signal sources. Jesus has an estimated audience of 5,104,304 people in Mexico.
The average Jesus fan in Mexico is 32.1 years old, more female, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Romantic music, Prayer, Masha and the Bear, with strongest over-indexing on Romantic music (1.65× the country average).
Demographically, the Jesus audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Tradition, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 28 regions tracked by Rascasse.
The typical Jesus fan in Mexico is more female, around 32.1 years old, with strong Tradition tendencies and a notable affinity for Romantic music.
The key figures that characterise the Jesus profile in Mexico.
55.8% are female, 44.2% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 32.1 |
| Estimated audience size | 5,104,304 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 8% |
of the worldwide Jesus audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 29.2% |
| Brazil | 8.4% |
| Italy | 6.2% |
Where the Jesus audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Chiapas | ~200K | 1.57× | |
| 02 | Chihuahua | ~300K | 1.48× | |
| 03 | Guerrero | ~200K | 1.48× | |
| 04 | Veracruz (state) | ~400K | 1.41× | |
| 05 | Puebla | ~400K | 1.29× | |
| 06 | Jalisco | ~500K | 1.24× | |
| 07 | Yucatan | ~100K | 1.24× | |
| 08 | Campeche | ~40K | 1.14× | |
| 09 | Distrito Federal | ~800K | 1.13× | |
| 10 | Baja California | ~200K | 1.13× | |
| 11 | Hidalgo | ~100K | 1.13× | |
| 12 | Michoacan de Ocampo | ~200K | 1.12× | |
| 13 | Nuevo Leon | ~300K | 1.11× | |
| 14 | Guanajuato | ~300K | 1.09× | |
| 15 | Coahuila de Zaragoza | ~200K | 1.07× | |
| 16 | Zacatecas | ~60K | 0.99× | |
| 17 | Morelos | ~90K | 0.98× | |
| 18 | Aguascalientes | ~60K | 0.98× | |
| 19 | Baja California Sur | ~40K | 0.94× | |
| 20 | Tlaxcala | ~50K | 0.93× | |
| 21 | Durango | ~60K | 0.92× | |
| 22 | State of Mexico | ~600K | 0.91× | |
| 23 | Nayarit | ~40K | 0.90× | |
| 24 | Colima | ~30K | 0.88× | |
| 25 | Sinaloa | ~40K | 0.27× | |
| 26 | Oaxaca | ~40K | 0.26× | |
| 27 | Quintana Roo | ~30K | 0.26× | |
| 28 | Tamaulipas | ~40K | 0.22× |
The strongest cross-interests of the Jesus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Acts of the Apostles | Politics & Society | 2.46× | ||
| 02 | Nursery rhyme | Kids & Family | 2.07× | ||
| 03 | Los Temerarios | Music & Radio | 2.04× | ||
| 04 | Religious music | Music & Radio | 2.03× | ||
| 05 | Evangelism | Politics & Society | 2.01× | ||
| 06 | Evangelicalism | Politics & Society | 2.00× | ||
| 07 | Prayer | Politics & Society | 1.91× | ||
| 08 | Ana Gabriel | Movies & TV | 1.88× | ||
| 09 | Masha and the Bear | Movies & TV | 1.78× | ||
| 10 | Música popular brasileira | Music & Radio | 1.74× | ||
| 11 | God the Father | Politics & Society | 1.72× | ||
| 12 | Electronic keyboard | Music & Radio | 1.71× | ||
| 13 | Tierra Cali | Travel & Leisure | 1.71× | ||
| 14 | Samba | Music & Radio | 1.69× | ||
| 15 | Bossa nova | Music & Radio | 1.68× | ||
| 16 | Baião (music) | Music & Radio | 1.67× | ||
| 17 | Abrahamic religions | Politics & Society | 1.66× | ||
| 18 | Romantic music | Music & Radio | 1.65× | ||
| 19 | Fernando Colunga | Movies & TV | 1.57× | ||
| 20 | New Testament | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.16× | |
| Creativity | OPEN | 0.93× | |
| Patriotism | CONSERVATISM | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.47× | |
| Quality Awareness | PREMIUM | 0.47× | |
| Design Affinity | PREMIUM | 0.48× |
Jesus has an estimated audience of 5,104,304 people in Mexico, concentrated in Distrito Federal and State of Mexico.
55.8% of Jesus fans are female, 44.2% are male, with an average age of 32.1 years.
Jesus fans show strongest brand affinity for Romantic music (1.65×), Prayer (1.91×), and Masha and the Bear (1.78×) over the country average.
Jesus fans in Mexico are most concentrated in Distrito Federal (reach ~800K), State of Mexico (reach ~600K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Jesus itself, the audience over-indexes on Prayer (1.91×), Masha and the Bear (1.78×), Samba (1.69×), and Fernando Colunga (1.57×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Jesus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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