A data profile of the people who buy, follow and care about Jesus in United Kingdom — modelled from more than twelve digital signal sources. Jesus has an estimated audience of 7,754,080 people in United Kingdom.
The average Jesus fan in United Kingdom is 42.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Matalan, Home Bargains, Christmas tree, with strongest over-indexing on Matalan (1.71× the country average).
Demographically, the Jesus audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Jesus fan in United Kingdom is more female, around 42.9 years old, with strong Creativity tendencies and a notable affinity for Matalan.
The key figures that characterise the Jesus profile in United Kingdom.
65.2% are female, 34.8% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 42.9 |
| Estimated audience size | 7,754,080 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Jesus audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.2% |
| Brazil | 8.4% |
| Italy | 6.2% |
Where the Jesus audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~6M | 2.80× | |
| 02 | West Midlands | ~500K | 1.45× | |
| 03 | Yorkshire and the Humber | ~800K | 1.28× | |
| 04 | North East | ~400K | 1.17× | |
| 05 | East Midlands | ~500K | 0.99× | |
| 06 | South East | ~1M | 0.96× | |
| 07 | South West | ~600K | 0.90× | |
| 08 | East of England | ~600K | 0.80× | |
| 09 | North West | ~400K | 0.46× | |
| 10 | Northern Ireland | ~100K | 0.46× | |
| 11 | Wales | ~200K | 0.43× | |
| 12 | Scotland | ~200K | 0.34× |
The strongest cross-interests of the Jesus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coach | Fashion & Accessoires | 2.47× | ||
| 02 | J. D. Williams | Shopping | 1.91× | ||
| 03 | Christmas tree | Kids & Family | 1.80× | ||
| 04 | Christmas Eve | Kids & Family | 1.75× | ||
| 05 | Freemans | Fashion & Accessoires | 1.74× | ||
| 06 | Summer vacation | Travel & Leisure | 1.72× | ||
| 07 | Spring (season) | Travel & Leisure | 1.72× | ||
| 08 | Matalan | Shopping | 1.71× | ||
| 09 | Prayer | Politics & Society | 1.67× | ||
| 10 | Catherine, Duchess of Cambridge | Politics & Society | 1.67× | ||
| 11 | Easter | Politics & Society | 1.66× | ||
| 12 | Meghan Markle | Fashion & Accessoires | 1.63× | ||
| 13 | Sarah, Duchess of York | Literature | 1.60× | ||
| 14 | Prince Harry | Politics & Society | 1.58× | ||
| 15 | Old age | Politics & Society | 1.57× | ||
| 16 | Caregiver | Health | 1.55× | ||
| 17 | Christmas decoration | Home & Garden | 1.53× | ||
| 18 | Laura Ashley | Home & Garden | 1.53× | ||
| 19 | Home Bargains | Shopping | 1.52× | ||
| 20 | Emmerdale | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.09× | |
| Price Sensitivity | PREMIUM | 1.07× | |
| Family Orientation | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Early Adopter Mentality | POWER | 0.71× | |
| Patriotism | CONSERVATISM | 0.78× |
Jesus has an estimated audience of 7,754,080 people in United Kingdom, concentrated in England and South East.
65.2% of Jesus fans are female, 34.8% are male, with an average age of 42.9 years.
Jesus fans show strongest brand affinity for Matalan (1.71×), Home Bargains (1.52×), and Christmas tree (1.8×) over the country average.
Jesus fans in United Kingdom are most concentrated in England (reach ~6M), South East (reach ~1M), and Yorkshire and the Humber (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Jesus itself, the audience over-indexes on Home Bargains (1.52×), Christmas tree (1.8×), Christmas Eve (1.75×), and Summer vacation (1.72×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Jesus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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