A data profile of the people who buy, follow and care about Easter in United Kingdom — modelled from more than twelve digital signal sources. Easter has an estimated audience of 4,660,537 people in United Kingdom.
The average Easter fan in United Kingdom is 43.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Mother's Day, Esso, Hobby, with strongest over-indexing on Mother's Day (3.81× the country average).
Demographically, the Easter audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Easter fan in United Kingdom is more female, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Mother's Day.
The key figures that characterise the Easter profile in United Kingdom.
69.7% are female, 30.3% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 43.0 |
| Estimated audience size | 4,660,537 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Easter audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.3% |
| Brazil | 7.5% |
| United Kingdom | 6.7% |
Where the Easter audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.45× | |
| 02 | Yorkshire and the Humber | ~500K | 1.42× | |
| 03 | North East | ~200K | 1.28× | |
| 04 | Wales | ~300K | 1.23× | |
| 05 | Northern Ireland | ~200K | 1.12× | |
| 06 | South East | ~600K | 0.95× | |
| 07 | Scotland | ~400K | 0.93× | |
| 08 | South West | ~300K | 0.85× | |
| 09 | East of England | ~300K | 0.80× | |
| 10 | East Midlands | ~300K | 0.79× | |
| 11 | England | ~3M | 0.72× | |
| 12 | North West | ~200K | 0.49× |
The strongest cross-interests of the Easter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mother's Day | Kids & Family | 3.81× | ||
| 02 | Esso | Cars & Mobility | 3.07× | ||
| 03 | Hot tub | Home & Garden | 2.67× | ||
| 04 | Fish and chips | Food & Beverages | 2.63× | ||
| 05 | Refrigerator | Home & Garden | 2.45× | ||
| 06 | Wikipedia | Internet & Social Media | 2.40× | ||
| 07 | Risk management | Business & Career | 2.39× | ||
| 08 | Mobile home | Cars & Mobility | 2.18× | ||
| 09 | BP | Cars & Mobility | 2.16× | ||
| 10 | Hobby | Home & Garden | 2.09× | ||
| 11 | William Hill (bookmaker) | Games | 2.07× | ||
| 12 | Satire | Literature | 2.01× | ||
| 13 | Internet & Social Media | 2.00× | |||
| 14 | Aldi | Shopping | 1.89× | ||
| 15 | Volunteering | Politics & Society | 1.79× | ||
| 16 | Distilled beverage | Food & Beverages | 1.76× | ||
| 17 | Kitchen | Home & Garden | 1.65× | ||
| 18 | TripAdvisor | Travel & Leisure | 1.62× | ||
| 19 | Lidl | Shopping | 1.55× | ||
| 20 | Weddings | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.35× | |
| Convenience Orientation | PREMIUM | 1.32× | |
| Healthy Lifestyle | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.76× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Luxury Orientation | PREMIUM | 0.88× |
Easter has an estimated audience of 4,660,537 people in United Kingdom, concentrated in England and South East.
69.7% of Easter fans are female, 30.3% are male, with an average age of 43.0 years.
Easter fans show strongest brand affinity for Mother's Day (3.81×), Esso (3.07×), and Hobby (2.09×) over the country average.
Easter fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Easter itself, the audience over-indexes on Esso (3.07×), Hobby (2.09×), Aldi (1.89×), and Wikipedia (2.4×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Easter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.