A data profile of the people who buy, follow and care about Easter in Italy — modelled from more than twelve digital signal sources. Easter has an estimated audience of 3,960,800 people in Italy.
Easter has an estimated audience of 3,960,800 people in Italy. 65.1% are female, 34.9% are male, average age 43.7. Top brand affinities: Wikipedia, New Testament, Genetics, WhatsApp, Sporting Clube de Portugal.
Top brand affinities include Wikipedia, New Testament, Genetics, with strongest over-indexing on Wikipedia (5.31× the country average).
Demographically, the Easter audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Easter fan in Italy is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Easter profile in Italy.
65.1% are female, 34.9% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 43.7 |
| Estimated audience size | 3,960,800 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Easter audience comes from Italy.
| Country | Share |
|---|---|
| United States | 29.3% |
| Brazil | 7.5% |
| United Kingdom | 6.7% |
The strongest cross-interests of the Easter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 7.44× | ||
| 02 | Sporting Clube de Portugal | Sports | 7.44× | ||
| 03 | Nina Dobrev | Movies & TV | 7.44× | ||
| 04 | Amanda Seyfried | Movies & TV | 7.44× | ||
| 05 | Wikipedia | Internet & Social Media | 5.31× | ||
| 06 | Tiramisu | Food & Beverages | 5.07× | ||
| 07 | Satire | Literature | 3.81× | ||
| 08 | Genetics | Kids & Family | 3.13× | ||
| 09 | Mediaset | Technology & Electronics | 2.74× | ||
| 10 | Tradition | Politics & Society | 2.44× | ||
| 11 | Sanremo Music Festival | Music & Radio | 2.44× | ||
| 12 | Champagne | Food & Beverages | 2.31× | ||
| 13 | Adriatic Sea | Travel & Leisure | 2.24× | ||
| 14 | Milk | Food & Beverages | 2.05× | ||
| 15 | Singer-songwriter | Music & Radio | 1.93× | ||
| 16 | Confectionery | Food & Beverages | 1.87× | ||
| 17 | Internet & Social Media | 1.80× | |||
| 18 | Religion | Business & Career | 1.64× | ||
| 19 | Personal finance | Business & Career | 1.62× | ||
| 20 | Politics | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.07× | |
| Tradition | CONSERVATISM | 1.90× | |
| Convenience Orientation | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Mindfulness | BALANCE | 0.83× | |
| Sports Activity | POWER | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Easter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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