A data profile of the people who buy, follow and care about Caregiver in United Kingdom — modelled from more than twelve digital signal sources. Caregiver has an estimated audience of 3,913,965 people in United Kingdom.
The average Caregiver fan in United Kingdom is 47.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Volunteering, Health care, Elderly care, with strongest over-indexing on Volunteering (3.23× the country average).
Demographically, the Caregiver audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Caregiver fan in United Kingdom is more female, around 47.0 years old, with strong Family Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Caregiver profile in United Kingdom.
79.9% are female, 20.1% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 79.9% |
| Male | 20.1% |
| Average age | 47.0 |
| Estimated audience size | 3,913,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Caregiver audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 40.2% |
| United Kingdom | 10.7% |
| Japan | 6.7% |
Where the Caregiver audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.60× | |
| 02 | Yorkshire and the Humber | ~500K | 1.54× | |
| 03 | West Midlands | ~200K | 1.20× | |
| 04 | North East | ~200K | 1.11× | |
| 05 | Wales | ~200K | 0.94× | |
| 06 | South East | ~500K | 0.93× | |
| 07 | East Midlands | ~300K | 0.93× | |
| 08 | South West | ~300K | 0.91× | |
| 09 | East of England | ~300K | 0.90× | |
| 10 | Northern Ireland | ~100K | 0.89× | |
| 11 | Scotland | ~300K | 0.87× | |
| 12 | North West | ~300K | 0.81× |
The strongest cross-interests of the Caregiver audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elderly care | Health | 9.71× | ||
| 02 | Adoption | Kids & Family | 4.26× | ||
| 03 | Volunteering | Politics & Society | 3.23× | ||
| 04 | Sustainable energy | Home & Garden | 3.04× | ||
| 05 | Wikipedia | Internet & Social Media | 2.62× | ||
| 06 | Refrigerator | Home & Garden | 2.52× | ||
| 07 | Genetics | Kids & Family | 2.36× | ||
| 08 | Philanthropy | Arts & Culture | 2.34× | ||
| 09 | Health care | Business & Career | 2.33× | ||
| 10 | Nonprofit organization | Politics & Society | 2.21× | ||
| 11 | Lidl | Shopping | 2.15× | ||
| 12 | Aldi | Shopping | 2.09× | ||
| 13 | IKEA | Home & Garden | 2.05× | ||
| 14 | Home Appliances | Home & Garden | 2.05× | ||
| 15 | Discount stores | Shopping | 2.00× | ||
| 16 | Hobby | Home & Garden | 1.93× | ||
| 17 | Politics | Politics & Society | 1.92× | ||
| 18 | Charitable organization | Politics & Society | 1.86× | ||
| 19 | Supermarket | Shopping | 1.83× | ||
| 20 | Kitchen | Home & Garden | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.93× | |
| Convenience Orientation | PREMIUM | 1.69× | |
| Individualism | JOY | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.54× | |
| Early Adopter Mentality | POWER | 0.72× | |
| Design Affinity | PREMIUM | 0.85× |
Caregiver has an estimated audience of 3,913,965 people in United Kingdom, concentrated in England and South East.
79.9% of Caregiver fans are female, 20.1% are male, with an average age of 47.0 years.
Caregiver fans show strongest brand affinity for Volunteering (3.23×), Health care (2.33×), and Elderly care (9.71×) over the country average.
Caregiver fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Caregiver itself, the audience over-indexes on Health care (2.33×), Elderly care (9.71×), Adoption (4.26×), and Aldi (2.09×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Caregiver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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