Rascasse Audience Intelligence

Caregiver Audience in United States

A data profile of the people who buy, follow and care about Caregiver in United States — modelled from more than twelve digital signal sources. Caregiver has an estimated audience of 14,678,614 people in United States.

#1612among Topic in United States#97in Health

The average Caregiver fan in United States is 45.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elderly care, Retirement community, Health care, with strongest over-indexing on Elderly care (9.13× the country average).

Demographically, the Caregiver audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caregiver fan in United States is more female, around 45.5 years old, with strong Family Orientation tendencies and a notable affinity for Elderly care.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caregiver profile in United States.

Audience size
14.7M
in United States
Gender
73.6%♀
26.4% male
Age
45.5
average years
Country rank
#2378
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caregiver fans

73.6% are female, 26.4% are male, average age 45.5.

Fig. 02

Gender split

73.6%
Female
26.4%
Male
Demographic split for Caregiver audience in United States
MetricValue
Female73.6%
Male26.4%
Average age45.5
Estimated audience size14,678,614
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Caregiver audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3918%
40-4924%
50+37%
Fig. 04

Worldwide distribution

40.2%

of the worldwide Caregiver audience comes from United States.

Worldwide audience distribution share by country for Caregiver
CountryShare
United States40.2%
United Kingdom10.7%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caregiver audience in United States is strongest.

Fig. 05

Top regions by affinity

Caregiver fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~900K1.75×
02Wisconsin~400K1.73×
03Connecticut~200K1.66×
04Utah~200K1.65×
05Tennessee~500K1.63×
06New Jersey~600K1.54×
07Virginia~600K1.54×
08California~2.5M1.47×
09New Mexico~100K1.42×
10North Carolina~600K1.35×
11Washington~400K1.35×
12Illinois~700K1.33×
13Nevada~200K1.30×
14Colorado~300K1.28×
15South Carolina~300K1.28×
16Michigan~500K1.26×
17Ohio~500K1.21×
18Mississippi~100K1.13×
19Nebraska~80K1.12×
20Texas~1.5M1.11×
21Florida~1M1.08×
22Arizona~300K1.07×
23Oregon~200K1.05×
24Maryland~300K1.04×
25Kentucky~200K1.04×
26Georgia~500K1.03×
27Louisiana~200K1.01×
28Massachusetts~300K0.98×
29Vermont~20K0.96×
30Hawaii~60K0.95×
31Alabama~200K0.93×
32Delaware~40K0.93×
33Indiana~200K0.91×
34Minnesota~200K0.89×
35Iowa~100K0.87×
36Missouri~200K0.85×
37Alaska~30K0.85×
38New Hampshire~50K0.80×
39Arkansas~90K0.76×
40Idaho~60K0.75×
41New York~600K0.73×
42Maine~40K0.72×
43Rhode Island~30K0.71×
44Washington, District of Columbia~30K0.69×
45North Dakota~20K0.67×
46Kansas~80K0.66×
47South Dakota~20K0.65×
48West Virginia~40K0.63×
49Montana~30K0.62×
50Oklahoma~100K0.61×
Fig. 06

Affinity by region

Affinity by region — Caregiver, United States
0.61×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caregiver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caregiver audience
#·InterestCategoryAffinity×
01Elderly careHealth9.13×
02Retirement communityKids & Family4.29×
03Retirement planningBusiness & Career4.24×
04RetirementBusiness & Career3.19×
05Sustainable energyHome & Garden2.76×
06PharmacyBusiness & Career2.74×
07Charitable organizationPolitics & Society2.68×
08Health insuranceBusiness & Career2.65×
09Microwave ovenHome & Garden2.58×
10PhilanthropyArts & Culture2.36×
11GeneticsKids & Family2.21×
12Discount storesShopping2.20×
13NostalgiaHome & Garden2.15×
14Nonprofit organizationPolitics & Society2.07×
15Health careBusiness & Career1.83×
16Organic foodFood & Beverages1.75×
17Credit cardsBusiness & Career1.60×
18McDonald'sFood & Beverages1.57×
19BankingBusiness & Career1.53×
20InsuranceBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caregiver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caregiver audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.21×
Community OrientationOPEN2.12×
Career OrientationPOWER2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caregiver audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Early Adopter MentalityPOWER0.70×
Risk AppetiteTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caregiver have in United States?

Caregiver has an estimated audience of 14,678,614 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Caregiver fans?

73.6% of Caregiver fans are female, 26.4% are male, with an average age of 45.5 years.

03

Which brands do Caregiver fans like most?

Caregiver fans show strongest brand affinity for Elderly care (9.13×), Retirement community (4.29×), and Health care (1.83×) over the country average.

04

Where do Caregiver fans live in United States?

Caregiver fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Caregiver fans also like?

Beyond Caregiver itself, the audience over-indexes on Retirement community (4.29×), Health care (1.83×), Pharmacy (2.74×), and Nonprofit organization (2.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Caregiver audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Caregiver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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