Caregiver Audience in United States

Caregiver logo

Caregiver has an estimated audience of 14,678,614 people in United States. 73.6% are female, 26.4% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Whataburger.

The average Caregiver fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Caregiver audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Caregiver fans

Demographic split for Caregiver audience in United States
MetricValue
Female73.6%
Male26.4%
Average age45.5
Estimated audience size14,678,614

Audience persona

The typical Caregiver fan in United States is more female, around 45.5 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Caregiver in United States
RegionReachAffinity
California2,753,7481.71×
Texas1,620,0911.28×
Florida1,086,2941.09×
New York741,4810.9×
Pennsylvania641,9881.3×
Illinois598,7441.22×
North Carolina567,7191.29×
Georgia526,9701.17×
Washington494,7191.68×
New Jersey435,5841.17×
Ohio425,9720.94×
Virginia412,7221.15×
Arizona393,4481.31×
Michigan353,6930.92×
Tennessee319,8421.09×
Wisconsin300,7401.36×
Massachusetts265,9430.92×
Maryland259,9041.03×
Indiana252,4710.94×
Connecticut248,2021.69×
South Carolina247,6911.12×
Louisiana242,3721.28×
Kentucky226,6041.23×
Colorado209,0580.9×
Oregon204,1901.21×
Alabama185,3230.9×
Missouri182,7830.77×
Minnesota179,1330.85×
Nevada160,0351.13×
Iowa130,9681.08×
New Mexico126,8661.72×
Mississippi124,6691.03×
Oklahoma111,6020.68×
Utah107,6200.82×
Arkansas107,1510.89×
Nebraska97,2701.32×
Kansas77,3290.67×
Hawaii73,0661.16×
Idaho59,3750.81×
Delaware45,1761.12×
West Virginia40,8560.6×
Washington, District of Columbia34,2270.78×
New Hampshire31,8240.55×
Rhode Island31,6180.68×
Maine28,4030.54×
Montana20,5870.51×
Alaska20,0510.64×
South Dakota18,0200.53×
North Dakota15,8650.53×
Vermont12,9280.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caregiver audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
The Historian16.48×Literature
Whataburger1.76×Food & Beverages
Eurail16.57×Cars & Mobility
The Perks of Being a Wallflower (film)4.46×Movies & TV
Parral, Chihuahua9.08×Travel & Leisure
Public speaking1.74×Politics & Society
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
UK garage2.29×Music & Radio
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV
Brunello Cucinelli2.89×Fashion & Accessoires
Layne Staley2.39×Music & Radio
Dan Hardy11.48×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caregiver audience
TraitClusterScore
Family OrientationCONSERVATISM2.61
Career OrientationPOWER1.43
Community OrientationOPEN1.42
Need for SecurityCONSERVATISM1.27
TravellingTHRILL1.23
Quality AwarenessPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Caregiver
CountryShare
United States40.2%
United Kingdom10.7%
Japan6.7%

See Caregiver audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Caregiver have in United States?

Caregiver has an estimated audience of 14,678,614 people in United States, concentrated in California and Texas.

What is the gender split and age of Caregiver fans?

73.6% of Caregiver fans are female, 26.4% are male, with an average age of 45.5 years.

Which brands do Caregiver fans like most?

Caregiver fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.66×) over the country average.

Where do Caregiver fans live in United States?

Caregiver fans in United States are most concentrated in California (reach 2,753,748), Texas (reach 1,620,091), and Florida (reach 1,086,294). These three regions account for the largest share of the active audience.

What other brands do Caregiver fans also like?

Beyond Caregiver itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.66×), The Historian (16.48×), and Whataburger (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caregiver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.