Rascasse Audience Intelligence

Caregiver Audience in Germany

A data profile of the people who buy, follow and care about Caregiver in Germany — modelled from more than twelve digital signal sources. Caregiver has an estimated audience of 1,534,273 people in Germany.

#2378among Topic in Germany#113in Health

The average Caregiver fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Elderly care, Retirement community, Tagesschau, with strongest over-indexing on Elderly care (16.81× the country average).

Demographically, the Caregiver audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Caregiver fan in Germany is more female, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for Elderly care.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caregiver profile in Germany.

Audience size
1.5M
in Germany
Gender
72.1%♀
27.9% male
Age
40.7
average years
Country rank
#4369
Topic in Germany
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caregiver fans

72.1% are female, 27.9% are male, average age 40.7.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Caregiver audience in Germany
MetricValue
Female72.1%
Male27.9%
Average age40.7
Estimated audience size1,534,273
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Caregiver audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3922%
40-4926%
50+20%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Caregiver audience comes from Germany.

Worldwide audience distribution share by country for Caregiver
CountryShare
United States40.2%
United Kingdom10.7%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caregiver audience in Germany is strongest.

Fig. 05

Top regions by affinity

Caregiver fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.33×
02Saarland~20K1.14×
03Hessen~100K1.12×
04Sachsen-Anhalt~40K1.10×
05Thüringen~40K1.10×
06Niedersachsen~200K1.06×
07Bremen~10K1.04×
08Rheinland-Pfalz~80K1.02×
09Berlin~70K1.02×
10Brandenburg~50K0.97×
11Mecklenburg-Vorpommern~30K0.96×
12Sachsen~70K0.95×
13Hamburg~30K0.93×
14Schleswig-Holstein~50K0.87×
15Baden-Württemberg~200K0.84×
16Bayern~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Caregiver, Germany
0.75×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caregiver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caregiver audience
#·InterestCategoryAffinity×
01Elderly careHealth16.81×
02Retirement homeHome & Garden12.19×
03Home careHealth11.30×
04Retirement communityKids & Family11.20×
05NeurologyBusiness & Career9.68×
06Retirement planningBusiness & Career9.25×
07Health insuranceBusiness & Career5.28×
08HugendubelShopping3.59×
09FocusNews3.12×
10Political scienceBusiness & Career2.82×
11Job interviewBusiness & Career2.75×
12Health careBusiness & Career2.58×
13TagesschauMovies & TV2.53×
14Efficient energy useTechnology & Electronics2.11×
15DessertsFood & Beverages1.97×
16MedicineBusiness & Career1.95×
17Netto Marken-DiscountShopping1.89×
18DeichmannShopping1.88×
19TattoosFashion & Accessoires1.87×
20RossmannShopping1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caregiver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caregiver audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.39×
Community OrientationOPEN2.00×
MindfulnessBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caregiver audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Sports ActivityPOWER0.86×
Price SensitivityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caregiver have in Germany?

Caregiver has an estimated audience of 1,534,273 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Caregiver fans?

72.1% of Caregiver fans are female, 27.9% are male, with an average age of 40.7 years.

03

Which brands do Caregiver fans like most?

Caregiver fans show strongest brand affinity for Elderly care (16.81×), Retirement community (11.2×), and Tagesschau (2.53×) over the country average.

04

Where do Caregiver fans live in Germany?

Caregiver fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Caregiver fans also like?

Beyond Caregiver itself, the audience over-indexes on Retirement community (11.2×), Tagesschau (2.53×), Retirement home (12.19×), and Hugendubel (3.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Caregiver audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Caregiver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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