Caregiver Audience in Germany
Caregiver has an estimated audience of 1,534,273 people in Germany. 72.1% are female, 27.9% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Rossmann, Home Office, Time (magazine), Mothercare, Jack White.
The average Caregiver fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Rossmann, Home Office, Time (magazine), with strongest over-indexing on Rossmann (2.17× the country average). Demographically, the Caregiver audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Caregiver fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 40.7 |
| Estimated audience size | 1,534,273 |
Audience persona
The typical Caregiver fan in Germany is more female, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 489,467 | 1.46× |
| Baden-Württemberg | 170,721 | 0.82× |
| Bayern | 168,614 | 0.68× |
| Niedersachsen | 161,124 | 1.08× |
| Hessen | 121,658 | 1.04× |
| Rheinland-Pfalz | 79,306 | 1.03× |
| Sachsen | 70,132 | 0.93× |
| Berlin | 56,809 | 0.83× |
| Schleswig-Holstein | 45,405 | 0.82× |
| Brandenburg | 43,008 | 0.9× |
| Sachsen-Anhalt | 42,798 | 1.08× |
| Thüringen | 41,284 | 1.06× |
| Hamburg | 33,765 | 0.97× |
| Mecklenburg-Vorpommern | 25,755 | 0.88× |
| Saarland | 24,421 | 1.3× |
| Bremen | 14,688 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.17× | Shopping |
| Home Office | 1.95× | Business & Career |
| Time (magazine) | 2.48× | News |
| Mothercare | 1.83× | Kids & Family |
| Jack White | 1.67× | Movies & TV |
| Fatteh | 6.99× | Food & Beverages |
| Samanyolu Haber | 2.9× | Movies & TV |
| Parma | 3.52× | Travel & Leisure |
| Fat-tailed sheep | 12.71× | Pets & Animals |
| Brunello Cucinelli | 2.79× | Fashion & Accessoires |
| Manor | 4.31× | Shopping |
| Bank account | 1.64× | Business & Career |
| Janitor | 3.39× | Home & Garden |
| Solo climbing | 2.08× | Sports |
| Metamorphoses | 1.63× | Literature |
| Rancidification | 7.2× | Business & Career |
| Faun (band) | 2.09× | Music & Radio |
| Ipekyol | 1.85× | Shopping |
| Layne Staley | 3.25× | Music & Radio |
| Recep Tayyip Erdoğan University | 3.36× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.93 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Pet Ownership | JOY | 1.48 |
| Healthy Lifestyle | BALANCE | 1.41 |
| Mindfulness | BALANCE | 1.37 |
| Need for Security | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.2% |
| United Kingdom | 10.7% |
| Japan | 6.7% |
See Caregiver audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Caregiver have in Germany?
Caregiver has an estimated audience of 1,534,273 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Caregiver fans?
72.1% of Caregiver fans are female, 27.9% are male, with an average age of 40.7 years.
Which brands do Caregiver fans like most?
Caregiver fans show strongest brand affinity for Rossmann (2.17×), Home Office (1.95×), and Time (magazine) (2.48×) over the country average.
Where do Caregiver fans live in Germany?
Caregiver fans in Germany are most concentrated in Nordrhein-Westfalen (reach 489,467), Baden-Württemberg (reach 170,721), and Bayern (reach 168,614). These three regions account for the largest share of the active audience.
What other brands do Caregiver fans also like?
Beyond Caregiver itself, the audience over-indexes on Home Office (1.95×), Time (magazine) (2.48×), Mothercare (1.83×), and Jack White (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Caregiver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.