Home care Audience in Germany
Home care has an estimated audience of 725,153 people in Germany. 71.3% are female, 28.7% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Elderly care, Licensed practical nurse, Registered nurse, Caregiver.
The average Home care fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Elderly care, Licensed practical nurse, with strongest over-indexing on Tagesschau (3.69× the country average). Demographically, the Home care audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Home care fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 40.4 |
| Estimated audience size | 725,153 |
Audience persona
The typical Home care fan in Germany is more female, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 253,605 | 1.6× |
| Bayern | 102,772 | 0.88× |
| Baden-Württemberg | 89,099 | 0.9× |
| Niedersachsen | 82,737 | 1.17× |
| Hessen | 62,132 | 1.12× |
| Sachsen | 44,437 | 1.25× |
| Berlin | 40,845 | 1.26× |
| Schleswig-Holstein | 33,745 | 1.3× |
| Rheinland-Pfalz | 30,438 | 0.84× |
| Thüringen | 21,657 | 1.17× |
| Brandenburg | 19,003 | 0.84× |
| Sachsen-Anhalt | 13,610 | 0.72× |
| Hamburg | 12,961 | 0.79× |
| Mecklenburg-Vorpommern | 8,861 | 0.64× |
| Saarland | 5,563 | 0.62× |
| Bremen | 5,459 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 3.69× | Movies & TV |
| Elderly care | 16.54× | Health |
| Licensed practical nurse | 14.1× | Kids & Family |
| Registered nurse | 14.45× | Kids & Family |
| Caregiver | 11.3× | Health |
| Retirement community | 10.5× | Kids & Family |
| Nursing home care | 16.19× | Kids & Family |
| Nursing theory | 13.3× | Kids & Family |
| Bild | 2.62× | News |
| Wetter.com | 3.29× | Home & Garden |
| Spiegel Online | 2.74× | News |
| Retirement home | 12.96× | Home & Garden |
| REWE | 2.58× | Shopping |
| 2.59× | Internet & Social Media | |
| Critical care nursing | 11.75× | Health |
| 2.63× | Internet & Social Media | |
| Focus | 4.09× | News |
| Aral AG | 2.77× | Cars & Mobility |
| Roland Kaiser | 3.83× | Music & Radio |
| Commerzbank | 2.7× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.85 |
| Pet Ownership | JOY | 1.68 |
| LGBTQ+ Identity | OPEN | 1.57 |
| Need for Security | CONSERVATISM | 1.38 |
| Healthy Lifestyle | BALANCE | 1.31 |
| Mindfulness | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 6.9% |
| Australia | 6.5% |
See Home care audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Home care have in Germany?
Home care has an estimated audience of 725,153 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Home care fans?
71.3% of Home care fans are female, 28.7% are male, with an average age of 40.4 years.
Which brands do Home care fans like most?
Home care fans show strongest brand affinity for Tagesschau (3.69×), Elderly care (16.54×), and Licensed practical nurse (14.1×) over the country average.
Where do Home care fans live in Germany?
Home care fans in Germany are most concentrated in Nordrhein-Westfalen (reach 253,605), Bayern (reach 102,772), and Baden-Württemberg (reach 89,099). These three regions account for the largest share of the active audience.
What other brands do Home care fans also like?
Beyond Home care itself, the audience over-indexes on Elderly care (16.54×), Licensed practical nurse (14.1×), Registered nurse (14.45×), and Caregiver (11.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.