Home care Audience in Germany
A data profile of the people who buy, follow and care about Home care in Germany — modelled from more than twelve digital signal sources. Home care has an estimated audience of 725,153 people in Germany.
The average Home care fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Elderly care, Licensed practical nurse, with strongest over-indexing on Tagesschau (3.69× the country average).
Demographically, the Home care audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Home care fan in Germany is more female, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Home care profile in Germany.
Search interest · 12-month trend
Demographics of Home care fans
71.3% are female, 28.7% are male, average age 40.4.
Gender split
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 40.4 |
| Estimated audience size | 725,153 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Home care audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 6.9% |
| Australia | 6.5% |
Geography
Where the Home care audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 1.54× | |
| 02 | Schleswig-Holstein | ~30K | 1.23× | |
| 03 | Sachsen | ~40K | 1.19× | |
| 04 | Berlin | ~40K | 1.19× | |
| 05 | Niedersachsen | ~80K | 1.15× | |
| 06 | Hessen | ~60K | 1.10× | |
| 07 | Thüringen | ~20K | 1.10× | |
| 08 | Bremen | ~6K | 0.99× | |
| 09 | Brandenburg | ~20K | 0.96× | |
| 10 | Saarland | ~8K | 0.90× | |
| 11 | Baden-Württemberg | ~90K | 0.89× | |
| 12 | Sachsen-Anhalt | ~20K | 0.89× | |
| 13 | Rheinland-Pfalz | ~30K | 0.88× | |
| 14 | Hamburg | ~10K | 0.87× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.87× | |
| 16 | Bayern | ~100K | 0.86× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Home care audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elderly care | Health | 16.54× | ||
| 02 | Nursing home care | Kids & Family | 16.19× | ||
| 03 | Registered nurse | Kids & Family | 14.45× | ||
| 04 | Licensed practical nurse | Kids & Family | 14.10× | ||
| 05 | Nursing theory | Kids & Family | 13.30× | ||
| 06 | Retirement home | Home & Garden | 12.96× | ||
| 07 | Critical care nursing | Health | 11.75× | ||
| 08 | Caregiver | Health | 11.30× | ||
| 09 | Retirement community | Kids & Family | 10.50× | ||
| 10 | Nursing | Business & Career | 4.10× | ||
| 11 | Focus | News | 4.09× | ||
| 12 | Roland Kaiser | Music & Radio | 3.83× | ||
| 13 | Tagesschau | Movies & TV | 3.69× | ||
| 14 | Commerzbank | Business & Career | 2.70× | ||
| 15 | Bild | News | 2.62× | ||
| 16 | Internet & Social Media | 2.59× | |||
| 17 | REWE | Shopping | 2.58× | ||
| 18 | Kaufland | Shopping | 2.44× | ||
| 19 | Obi (store) | Shopping | 2.32× | ||
| 20 | Edeka | Shopping | 2.28× |
Personality of the Home care audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.88× | |
| Spirituality | BALANCE | 2.79× | |
| Mindfulness | BALANCE | 2.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.08× | |
| DIY Mentality | THRILL | 1.11× | |
| Design Affinity | PREMIUM | 1.20× |
Frequently asked questions
How many fans does Home care have in Germany?
Home care has an estimated audience of 725,153 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Home care fans?
71.3% of Home care fans are female, 28.7% are male, with an average age of 40.4 years.
Which brands do Home care fans like most?
Home care fans show strongest brand affinity for Tagesschau (3.69×), Elderly care (16.54×), and Licensed practical nurse (14.1×) over the country average.
Where do Home care fans live in Germany?
Home care fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Home care fans also like?
Beyond Home care itself, the audience over-indexes on Elderly care (16.54×), Licensed practical nurse (14.1×), Registered nurse (14.45×), and Caregiver (11.3×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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