Rascasse Audience Intelligence

Home care Audience in United States

A data profile of the people who buy, follow and care about Home care in United States — modelled from more than twelve digital signal sources. Home care has an estimated audience of 4,866,773 people in United States.

#3862among Topic in United States#284in Health

The average Home care fan in United States is 46.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home care profile in United States.

Audience size
4.9M
in United States
Gender
72.9%♀
27.1% male
Age
46.4
average years
Country rank
#6872
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home care fans

72.9% are female, 27.1% are male, average age 46.4.

Fig. 02

Gender split

72.9%
Female
27.1%
Male
Demographic split for Home care audience in United States
MetricValue
Female72.9%
Male27.1%
Average age46.4
Estimated audience size4,866,773
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Home care audience in United States
Age bracketShare%
16-1910%
20-2911%
30-3915%
40-4924%
50+40%
Fig. 04

Worldwide distribution

29.7%

of the worldwide Home care audience comes from United States.

Worldwide audience distribution share by country for Home care
CountryShare
United States29.7%
United Kingdom6.9%
Australia6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home care audience in United States is strongest.

Fig. 05

Top regions by affinity

Home care fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~100K2.63×
02Colorado~200K2.23×
03Tennessee~200K2.12×
04New Jersey~300K2.08×
05Pennsylvania~300K2.07×
06Louisiana~100K1.96×
07Virginia~200K1.72×
08Ohio~300K1.68×
09Illinois~300K1.67×
10Alaska~20K1.67×
11Wisconsin~100K1.60×
12Maine~30K1.44×
13North Carolina~200K1.41×
14Nevada~70K1.40×
15Minnesota~90K1.36×
16Iowa~50K1.34×
17South Carolina~100K1.30×
18Idaho~30K1.29×
19New Mexico~30K1.28×
20Maryland~100K1.23×
21Massachusetts~100K1.21×
22Michigan~200K1.20×
23Vermont~10K1.17×
24Florida~400K1.13×
25Georgia~100K1.00×
26Utah~40K1.00×
27California~500K0.93×
28Texas~400K0.89×
29Washington~90K0.88×
30New York~200K0.85×
31Delaware~10K0.79×
32Missouri~50K0.67×
33Nebraska~20K0.67×
34Hawaii~10K0.67×
35Mississippi~30K0.66×
36North Dakota~7K0.66×
37Rhode Island~10K0.65×
38Arkansas~30K0.63×
39Arizona~60K0.61×
40Kentucky~40K0.61×
41Indiana~50K0.60×
42Oregon~30K0.60×
43Montana~8K0.59×
44South Dakota~7K0.58×
45Alabama~40K0.57×
46Kansas~20K0.57×
47New Hampshire~10K0.56×
48Oklahoma~30K0.48×
49West Virginia~10K0.48×
50Washington, District of Columbia~6K0.43×
Fig. 06

Affinity by region

Affinity by region — Home care, United States
0.43×1.00×2.63×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Home care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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