Elderly care Audience in Germany
Elderly care has an estimated audience of 1,066,567 people in Germany. 74.6% are female, 25.4% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Caregiver, Home Instead, Nursing management, Omni-Biotic, Nurse anesthetist.
The average Elderly care fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Caregiver, Home Instead, Nursing management, with strongest over-indexing on Caregiver (16.81× the country average). Demographically, the Elderly care audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Elderly care fans
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 42.9 |
| Estimated audience size | 1,066,567 |
Audience persona
The typical Elderly care fan in Germany is more female, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Caregiver.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 178,983 | 0.77× |
| Bayern | 132,594 | 0.77× |
| Baden-Württemberg | 98,811 | 0.68× |
| Hessen | 80,007 | 0.98× |
| Niedersachsen | 67,637 | 0.65× |
| Berlin | 60,104 | 1.26× |
| Sachsen-Anhalt | 30,140 | 1.09× |
| Rheinland-Pfalz | 29,989 | 0.56× |
| Sachsen | 27,099 | 0.52× |
| Schleswig-Holstein | 26,673 | 0.7× |
| Thüringen | 26,069 | 0.96× |
| Hamburg | 26,002 | 1.08× |
| Mecklenburg-Vorpommern | 24,388 | 1.2× |
| Brandenburg | 23,466 | 0.71× |
| Saarland | 22,136 | 1.69× |
| Bremen | 21,723 | 2.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Caregiver | 16.81× | Health |
| Home Instead | 37.5× | Health |
| Nursing management | 13.7× | Kids & Family |
| Omni-Biotic | 13.21× | Health |
| Nurse anesthetist | 25.12× | Health |
| Nursing theory | 13.57× | Kids & Family |
| Nursing home care | 15.84× | Kids & Family |
| Old age | 13× | Politics & Society |
| TENA | 37.5× | Health |
| Retirement community | 9.9× | Kids & Family |
| Critical care nursing | 12.65× | Health |
| Geriatrics | 25.18× | Health |
| Medical laboratory | 20.49× | Health |
| Assisted living | 24.96× | Kids & Family |
| Nursing | 4.46× | Business & Career |
| Retirement home | 11.16× | Home & Garden |
| Shop Apotheke | 3.31× | Shopping |
| Gala | 2.29× | News |
| Bonprix | 2.86× | Shopping |
| Roland Kaiser | 3.08× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 6.44 |
| Pet Ownership | JOY | 1.66 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Patriotism | CONSERVATISM | 1.3 |
| Need for Security | CONSERVATISM | 1.28 |
| Healthy Lifestyle | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| Australia | 8.8% |
| South Korea | 7.2% |
See Elderly care audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Elderly care have in Germany?
Elderly care has an estimated audience of 1,066,567 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Elderly care fans?
74.6% of Elderly care fans are female, 25.4% are male, with an average age of 42.9 years.
Which brands do Elderly care fans like most?
Elderly care fans show strongest brand affinity for Caregiver (16.81×), Home Instead (37.5×), and Nursing management (13.7×) over the country average.
Where do Elderly care fans live in Germany?
Elderly care fans in Germany are most concentrated in Nordrhein-Westfalen (reach 178,983), Bayern (reach 132,594), and Baden-Württemberg (reach 98,811). These three regions account for the largest share of the active audience.
What other brands do Elderly care fans also like?
Beyond Elderly care itself, the audience over-indexes on Home Instead (37.5×), Nursing management (13.7×), Omni-Biotic (13.21×), and Nurse anesthetist (25.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Elderly care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.