Rascasse Audience Intelligence

Elderly care Audience in Germany

A data profile of the people who buy, follow and care about Elderly care in Germany — modelled from more than twelve digital signal sources. Elderly care has an estimated audience of 1,066,567 people in Germany.

#3017among Topic in Germany#182in Health

The average Elderly care fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Caregiver, Home Instead, Nursing management, with strongest over-indexing on Caregiver (16.81× the country average).

Demographically, the Elderly care audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Elderly care fan in Germany is more female, around 42.9 years old, with strong Pet Ownership tendencies and a notable affinity for Caregiver.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Elderly care profile in Germany.

Audience size
1.1M
in Germany
Gender
74.6%♀
25.4% male
Age
42.9
average years
Country rank
#6159
Topic in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Elderly care fans

74.6% are female, 25.4% are male, average age 42.9.

Fig. 02

Gender split

74.6%
Female
25.4%
Male
Demographic split for Elderly care audience in Germany
MetricValue
Female74.6%
Male25.4%
Average age42.9
Estimated audience size1,066,567
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Elderly care audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3921%
40-4929%
50+24%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Elderly care audience comes from Germany.

Worldwide audience distribution share by country for Elderly care
CountryShare
United States25.5%
Australia8.8%
South Korea7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Elderly care audience in Germany is strongest.

Fig. 05

Top regions by affinity

Elderly care fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.31×
02Bremen~10K1.14×
03Berlin~50K1.13×
04Brandenburg~40K1.10×
05Niedersachsen~100K1.07×
06Rheinland-Pfalz~60K1.07×
07Sachsen-Anhalt~30K1.07×
08Hamburg~30K1.05×
09Sachsen~50K1.01×
10Mecklenburg-Vorpommern~20K1.01×
11Nordrhein-Westfalen~200K1.00×
12Saarland~10K1.00×
13Thüringen~30K0.95×
14Baden-Württemberg~100K0.94×
15Schleswig-Holstein~30K0.91×
16Bayern~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Elderly care, Germany
0.87×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elderly care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elderly care audience
#·InterestCategoryAffinity×
01Home InsteadHealth37.50×
02TENAHealth37.50×
03GeriatricsHealth25.18×
04Nurse anesthetistHealth25.12×
05Assisted livingKids & Family24.96×
06Medical laboratoryHealth20.49×
07CaregiverHealth16.81×
08Nursing home careKids & Family15.84×
09Nursing managementKids & Family13.70×
10Nursing theoryKids & Family13.57×
11Omni-BioticHealth13.21×
12Old agePolitics & Society13.00×
13Critical care nursingHealth12.65×
14Retirement homeHome & Garden11.16×
15Retirement communityKids & Family9.90×
16NursingBusiness & Career4.46×
17Shop ApothekeShopping3.31×
18Roland KaiserMusic & Radio3.08×
19Wetter.deHome & Garden2.96×
20BonprixShopping2.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elderly care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Elderly care audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.47×
Community OrientationOPEN1.25×
SpiritualityBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Elderly care audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.56×
Luxury OrientationPREMIUM0.63×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Elderly care have in Germany?

Elderly care has an estimated audience of 1,066,567 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Elderly care fans?

74.6% of Elderly care fans are female, 25.4% are male, with an average age of 42.9 years.

03

Which brands do Elderly care fans like most?

Elderly care fans show strongest brand affinity for Caregiver (16.81×), Home Instead (37.5×), and Nursing management (13.7×) over the country average.

04

Where do Elderly care fans live in Germany?

Elderly care fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Elderly care fans also like?

Beyond Elderly care itself, the audience over-indexes on Home Instead (37.5×), Nursing management (13.7×), Nurse anesthetist (25.12×), and Omni-Biotic (13.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Elderly care audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Elderly care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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