Rascasse Audience Intelligence

Medical laboratory Audience in Germany

A data profile of the people who buy, follow and care about Medical laboratory in Germany — modelled from more than twelve digital signal sources. Medical laboratory has an estimated audience of 293,181 people in Germany.

#239among Touchpoint in Germany#507in Health

The average Medical laboratory fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Retirement community, Business intelligence, Elderly care, with strongest over-indexing on Retirement community (40.58× the country average).

Demographically, the Medical laboratory audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Medical laboratory fan in Germany is more female, around 37.2 years old, with strong Family Orientation tendencies and a notable affinity for Retirement community.

Category: Health · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medical laboratory profile in Germany.

Audience size
293K
in Germany
Gender
62.3%♀
37.7% male
Age
37.2
average years
Country rank
#17629
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medical laboratory fans

62.3% are female, 37.7% are male, average age 37.2.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Medical laboratory audience in Germany
MetricValue
Female62.3%
Male37.7%
Average age37.2
Estimated audience size293,181
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Medical laboratory audience in Germany
Age bracketShare%
16-1927%
20-2919%
30-3916%
40-4920%
50+18%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Medical laboratory audience comes from Germany.

Worldwide audience distribution share by country for Medical laboratory
CountryShare
United States13.7%
Mexico5.5%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medical laboratory audience in Germany is strongest.

Fig. 05

Top regions by affinity

Medical laboratory fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.63×
02Sachsen~20K1.13×
03Bayern~50K1.07×
04Berlin~10K1.05×
05Hamburg~7K1.03×
06Mecklenburg-Vorpommern~6K1.03×
07Saarland~4K1.03×
08Niedersachsen~30K0.95×
09Sachsen-Anhalt~7K0.94×
10Thüringen~7K0.93×
11Hessen~20K0.90×
12Rheinland-Pfalz~10K0.90×
13Baden-Württemberg~40K0.89×
14Schleswig-Holstein~9K0.87×
15Brandenburg~8K0.87×
16Nordrhein-Westfalen~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Medical laboratory, Germany
0.85×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medical laboratory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medical laboratory audience
#·InterestCategoryAffinity×
01Bathroom cabinetHome & Garden51.17×
02Business intelligenceBusiness & Career43.87×
03Retirement communityKids & Family40.58×
04Elderly careHealth20.49×
05Molecular biologyHealth17.93×
06CarrefourShopping14.62×
07Anthony HopkinsMovies & TV13.42×
08Purchase discountShopping12.76×
09Retirement homeHome & Garden11.02×
10CardiologyHealth11.01×
11Alexis BledelMovies & TV9.35×
12Novo NordiskHealth7.52×
13PhilanthropyArts & Culture6.74×
14Job interviewBusiness & Career5.67×
15PaybackShopping4.98×
16Political scienceBusiness & Career4.72×
17Online newspaperNews3.39×
18MedicineBusiness & Career3.24×
19TagesschauMovies & TV2.51×
20TikTokInternet & Social Media2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medical laboratory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medical laboratory audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.40×
Career OrientationPOWER2.46×
Community OrientationOPEN2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medical laboratory audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
Luxury OrientationPREMIUM0.65×
DIY MentalityTHRILL0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medical laboratory have in Germany?

Medical laboratory has an estimated audience of 293,181 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Medical laboratory fans?

62.3% of Medical laboratory fans are female, 37.7% are male, with an average age of 37.2 years.

03

Which brands do Medical laboratory fans like most?

Medical laboratory fans show strongest brand affinity for Retirement community (40.58×), Business intelligence (43.87×), and Elderly care (20.49×) over the country average.

04

Where do Medical laboratory fans live in Germany?

Medical laboratory fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Medical laboratory fans also like?

Beyond Medical laboratory itself, the audience over-indexes on Business intelligence (43.87×), Elderly care (20.49×), Purchase discount (12.76×), and Molecular biology (17.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Medical laboratory audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Medical laboratory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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