Medical laboratory Audience in Germany
Medical laboratory has an estimated audience of 293,181 people in Germany. 62.3% are female, 37.7% are male, average age 37.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Kieser Training, Loincloth, Unique Gifts, South Asian cuisine, Cocktail.
The average Medical laboratory fan in Germany is 37.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Kieser Training, Loincloth, Unique Gifts, with strongest over-indexing on Kieser Training (10.26× the country average). Demographically, the Medical laboratory audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Touchpoint · Subtype: Field of study
Demographics of Medical laboratory fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 37.2 |
| Estimated audience size | 293,181 |
Audience persona
The typical Medical laboratory fan in Germany is more female, around 37.2 years old, with strong Family Orientation tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 56,929 | 1.21× |
| Nordrhein-Westfalen | 49,227 | 0.77× |
| Baden-Württemberg | 39,722 | 0.99× |
| Niedersachsen | 26,828 | 0.94× |
| Sachsen | 18,221 | 1.27× |
| Hessen | 16,940 | 0.76× |
| Berlin | 15,557 | 1.19× |
| Rheinland-Pfalz | 11,535 | 0.79× |
| Schleswig-Holstein | 8,207 | 0.78× |
| Hamburg | 7,301 | 1.1× |
| Sachsen-Anhalt | 6,306 | 0.83× |
| Brandenburg | 6,189 | 0.68× |
| Mecklenburg-Vorpommern | 5,383 | 0.96× |
| Thüringen | 5,348 | 0.72× |
| Bremen | 5,093 | 2.03× |
| Saarland | 3,568 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 10.26× | Sports |
| Loincloth | 7.27× | Fashion & Accessoires |
| Unique Gifts | 3.09× | Shopping |
| South Asian cuisine | 13.06× | Food & Beverages |
| Cocktail | 1.96× | Food & Beverages |
| Business English | 4.37× | Business & Career |
| Samanyolu Haber | 6.5× | Movies & TV |
| Christmas Gift | 2.24× | Kids & Family |
| CAC 40 | 1.88× | Business & Career |
| Progressive rock | 1.99× | Music & Radio |
| Hévíz | 20× | Travel & Leisure |
| Birthday Gifts | 1.88× | Kids & Family |
| Stradivarius | 1.72× | Shopping |
| Eden Lake | 4.58× | Movies & TV |
| Nurse education | 2.24× | Kids & Family |
| Gründerzeit | 4.54× | Politics & Society |
| Manor | 5.87× | Shopping |
| Hypertext | 2.01× | Technology & Electronics |
| Jessica Rabbit | 3.64× | Movies & TV |
| Home Delivery | 1.87× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.69 |
| LGBTQ+ Identity | OPEN | 2.28 |
| Early Adopter Mentality | POWER | 2.23 |
| Career Orientation | POWER | 2.05 |
| Community Orientation | OPEN | 1.9 |
| Need for Security | CONSERVATISM | 1.86 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.7% |
| Mexico | 5.5% |
| Italy | 5.3% |
See Medical laboratory audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Medical laboratory have in Germany?
Medical laboratory has an estimated audience of 293,181 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Medical laboratory fans?
62.3% of Medical laboratory fans are female, 37.7% are male, with an average age of 37.2 years.
Which brands do Medical laboratory fans like most?
Medical laboratory fans show strongest brand affinity for Kieser Training (10.26×), Loincloth (7.27×), and Unique Gifts (3.09×) over the country average.
Where do Medical laboratory fans live in Germany?
Medical laboratory fans in Germany are most concentrated in Bayern (reach 56,929), Nordrhein-Westfalen (reach 49,227), and Baden-Württemberg (reach 39,722). These three regions account for the largest share of the active audience.
What other brands do Medical laboratory fans also like?
Beyond Medical laboratory itself, the audience over-indexes on Loincloth (7.27×), Unique Gifts (3.09×), South Asian cuisine (13.06×), and Cocktail (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Medical laboratory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.