Medical laboratory Audience in Germany

Medical laboratory has an estimated audience of 293,181 people in Germany. 62.3% are female, 37.7% are male, average age 37.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Retirement community, Jotex, Elderly care, Molecular biology, Borussia Dortmund.

The average Medical laboratory fan in Germany is 37.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Retirement community, Jotex, Elderly care, with strongest over-indexing on Retirement community (33.45× the country average). Demographically, the Medical laboratory audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Health · Type: Touchpoint · Subtype: Field of study

Demographics of Medical laboratory fans

Demographic split for Medical laboratory audience in Germany
MetricValue
Female62.3%
Male37.7%
Average age37.2
Estimated audience size293,181

Audience persona

The typical Medical laboratory fan in Germany is more female, around 37.2 years old, with strong Family Orientation tendencies and a notable affinity for Retirement community.

Top regions in Germany

Top regions ranked by reach for Medical laboratory in Germany
RegionReachAffinity
Bayern56,9291.21×
Nordrhein-Westfalen49,2270.77×
Baden-Württemberg39,7220.99×
Niedersachsen26,8280.94×
Sachsen18,2211.27×
Hessen16,9400.76×
Berlin15,5571.19×
Rheinland-Pfalz11,5350.79×
Schleswig-Holstein8,2070.78×
Hamburg7,3011.1×
Sachsen-Anhalt6,3060.83×
Brandenburg6,1890.68×
Mecklenburg-Vorpommern5,3830.96×
Thüringen5,3480.72×
Bremen5,0932.03×
Saarland3,5680.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Medical laboratory audience
BrandAffinityCategory
Retirement community33.45×Kids & Family
Jotex78.71×Shopping
Elderly care15.98×Health
Molecular biology18.12×Health
Borussia Dortmund2.3×Sports
Business intelligence17.5×Business & Career
Anthony Hopkins11.77×Movies & TV
Payback5.88×Shopping
Bathroom cabinet47.39×Home & Garden
Language education7.07×Business & Career
Cardiology13.26×Health
Vacation rental4.89×Travel & Leisure
Job interview4.38×Business & Career
Novo Nordisk7.54×Health
Focus3.91×News
Carrefour9.7×Shopping
LinkedIn2.36×Internet & Social Media
TikTok1.82×Internet & Social Media
Batman2.5×Movies & TV
Lieferando.de2.33×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Medical laboratory audience
TraitClusterScore
Family OrientationCONSERVATISM3.69
LGBTQ+ IdentityOPEN2.28
Early Adopter MentalityPOWER2.23
Career OrientationPOWER2.05
Community OrientationOPEN1.9
Need for SecurityCONSERVATISM1.86

Worldwide distribution

Worldwide audience distribution share by country for Medical laboratory
CountryShare
United States13.7%
Mexico5.5%
Italy5.3%

See Medical laboratory audiences in other countries

More Field of study audiences in Germany

Frequently asked questions

How many fans does Medical laboratory have in Germany?

Medical laboratory has an estimated audience of 293,181 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Medical laboratory fans?

62.3% of Medical laboratory fans are female, 37.7% are male, with an average age of 37.2 years.

Which brands do Medical laboratory fans like most?

Medical laboratory fans show strongest brand affinity for Retirement community (33.45×), Jotex (78.71×), and Elderly care (15.98×) over the country average.

Where do Medical laboratory fans live in Germany?

Medical laboratory fans in Germany are most concentrated in Bayern (reach 56,929), Nordrhein-Westfalen (reach 49,227), and Baden-Württemberg (reach 39,722). These three regions account for the largest share of the active audience.

What other brands do Medical laboratory fans also like?

Beyond Medical laboratory itself, the audience over-indexes on Jotex (78.71×), Elderly care (15.98×), Molecular biology (18.12×), and Borussia Dortmund (2.3×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Medical laboratory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.