Rascasse Audience Intelligence

Medical laboratory Audience in United States

A data profile of the people who buy, follow and care about Medical laboratory in United States — modelled from more than twelve digital signal sources. Medical laboratory has an estimated audience of 987,376 people in United States.

#282among Touchpoint in United States#713in Health

The average Medical laboratory fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Sustainable energy, Cardiology, Renewable energy, with strongest over-indexing on Sustainable energy (8.25× the country average).

Demographically, the Medical laboratory audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Medical laboratory fan in United States is more female, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.

Category: Health · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medical laboratory profile in United States.

Audience size
987K
in United States
Gender
63.6%♀
36.4% male
Age
37.3
average years
Country rank
#23876
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medical laboratory fans

63.6% are female, 36.4% are male, average age 37.3.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Medical laboratory audience in United States
MetricValue
Female63.6%
Male36.4%
Average age37.3
Estimated audience size987,376
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Medical laboratory audience in United States
Age bracketShare%
16-1929%
20-2917%
30-3916%
40-4918%
50+20%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Medical laboratory audience comes from United States.

Worldwide audience distribution share by country for Medical laboratory
CountryShare
United States13.7%
Mexico5.5%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medical laboratory audience in United States is strongest.

Fig. 05

Top regions by affinity

Medical laboratory fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~9K3.44×
02Kansas~20K2.27×
03Florida~100K1.98×
04California~200K1.57×
05North Dakota~3K1.48×
06New York~80K1.46×
07Iowa~10K1.44×
08Maryland~20K1.43×
09Nevada~10K1.33×
10Connecticut~10K1.30×
11Texas~100K1.26×
12Pennsylvania~40K1.13×
13New Jersey~30K1.13×
14Virginia~30K1.13×
15Wyoming~2K1.12×
16Washington~20K1.07×
17Washington, District of Columbia~3K1.04×
18Arizona~20K1.03×
19Colorado~20K1.03×
20Rhode Island~3K1.03×
21Ohio~30K1.00×
22New Mexico~5K0.99×
23New Hampshire~4K0.98×
24Hawaii~4K0.96×
25Tennessee~20K0.95×
26Oregon~10K0.94×
27Georgia~30K0.93×
28Maine~3K0.93×
29West Virginia~4K0.92×
30Alaska~2K0.92×
31South Dakota~2K0.89×
32South Carolina~10K0.88×
33Utah~8K0.86×
34Idaho~4K0.86×
35Montana~2K0.86×
36Illinois~30K0.85×
37Missouri~10K0.85×
38North Carolina~20K0.84×
39Massachusetts~20K0.84×
40Louisiana~10K0.84×
41Oklahoma~9K0.84×
42Kentucky~10K0.81×
43Mississippi~7K0.81×
44Indiana~10K0.80×
45Michigan~20K0.78×
46Arkansas~6K0.77×
47Nebraska~4K0.77×
48Alabama~10K0.71×
49Wisconsin~9K0.63×
50Minnesota~9K0.63×
Fig. 06

Affinity by region

Affinity by region — Medical laboratory, United States
0.63×1.00×3.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medical laboratory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medical laboratory audience
#·InterestCategoryAffinity×
01China AirlinesTravel & Leisure19.57×
02CardiologyHealth11.13×
03Blood donationHealth10.67×
04Elderly careHealth10.00×
05Sustainable energyHome & Garden8.25×
06FlightAwareTravel & Leisure7.83×
07Doctor of MedicineBusiness & Career6.87×
08Retail bankingBusiness & Career5.70×
09Renewable energyBusiness & Career5.22×
10Web serverTechnology & Electronics4.90×
11Online bankingBusiness & Career4.60×
12FedExBusiness & Career4.25×
13Discount storesShopping3.54×
14Google FlightsTravel & Leisure3.32×
15Mortgage loansBusiness & Career3.22×
16Solar energyHome & Garden3.19×
17Shopping mallsShopping2.79×
18Pizza HutFood & Beverages2.59×
19PinterestInternet & Social Media2.13×
20AirbnbTravel & Leisure2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medical laboratory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medical laboratory audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.97×
SustainabilityBALANCE2.80×
Career OrientationPOWER2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medical laboratory audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Luxury OrientationPREMIUM0.78×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medical laboratory have in United States?

Medical laboratory has an estimated audience of 987,376 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Medical laboratory fans?

63.6% of Medical laboratory fans are female, 36.4% are male, with an average age of 37.3 years.

03

Which brands do Medical laboratory fans like most?

Medical laboratory fans show strongest brand affinity for Sustainable energy (8.25×), Cardiology (11.13×), and Renewable energy (5.22×) over the country average.

04

Where do Medical laboratory fans live in United States?

Medical laboratory fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Medical laboratory fans also like?

Beyond Medical laboratory itself, the audience over-indexes on Cardiology (11.13×), Renewable energy (5.22×), FedEx (4.25×), and Mortgage loans (3.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Medical laboratory audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Medical laboratory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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