Medical laboratory Audience in United States

Medical laboratory has an estimated audience of 987,376 people in United States. 63.6% are female, 36.4% are male, average age 37.3. Top regions: California, Florida, Texas. Top brand affinities: Finnair, Air India, Indeed.com, Google Maps, Capital One.

The average Medical laboratory fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Finnair, Air India, Indeed.com, with strongest over-indexing on Finnair (675× the country average). Demographically, the Medical laboratory audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Touchpoint · Subtype: Field of study

Demographics of Medical laboratory fans

Demographic split for Medical laboratory audience in United States
MetricValue
Female63.6%
Male36.4%
Average age37.3
Estimated audience size987,376

Audience persona

The typical Medical laboratory fan in United States is more female, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Medical laboratory in United States
RegionReachAffinity
California206,6661.9×
Florida164,2742.46×
Texas119,4721.41×
New York96,6941.75×
Pennsylvania45,8711.38×
Virginia33,4591.39×
Georgia32,7351.08×
New Jersey32,0731.28×
Illinois31,0820.94×
Maryland30,2491.78×
North Carolina27,0520.91×
Ohio26,2230.86×
Washington25,2291.27×
Arizona22,6651.12×
Michigan20,6220.8×
Massachusetts18,4530.95×
Colorado16,8411.08×
Nevada16,3471.71×
Connecticut16,2351.64×
Tennessee15,1710.77×
Indiana14,9990.83×
Missouri14,6510.92×
South Carolina13,9340.94×
Oregon12,2691.08×
Louisiana10,9280.86×
Oklahoma9,5000.87×
Kentucky9,2040.74×
Kansas8,3381.07×
Utah8,1860.93×
Alabama7,9970.58×
Iowa7,3630.91×
Minnesota6,9920.49×
Wisconsin6,8770.46×
Delaware5,9832.2×
Arkansas5,1200.63×
Mississippi5,0010.61×
New Mexico4,8860.99×
Hawaii3,9510.93×
West Virginia3,9190.85×
Washington, District of Columbia3,6361.23×
Idaho3,6190.73×
Rhode Island3,2851.05×
New Hampshire2,9980.77×
Nebraska1,9760.4×
Maine1,9470.55×
Montana1,0960.4×
Alaska1,0470.5×
South Dakota1,0210.45×
North Dakota9360.46×
Wyoming9060.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Medical laboratory audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Air India66.18×Travel & Leisure
Indeed.com11.96×Business & Career
Google Maps11.34×Internet & Social Media
Capital One10.46×Business & Career
Khan Academy12.18×Business & Career
Enterprise Rent-A-Car8.33×Cars & Mobility
CarGurus7.96×Cars & Mobility
Google News7.89×News
DeviantArt9.36×Internet & Social Media
Philippine Airlines29.87×Travel & Leisure
Aruba20.68×Travel & Leisure
Circle K8.38×Shopping
Cardiology13.2×Health
Priyanka Chopra15.23×Movies & TV
AccuWeather6.61×Home & Garden
Apple Store7.77×Shopping
Billy Bob Thornton8.5×Movies & TV
Jollibee10.3×Food & Beverages
Dakota Johnson9.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Medical laboratory audience
TraitClusterScore
SustainabilityBALANCE1.99
Career OrientationPOWER1.7
Family OrientationCONSERVATISM1.57
Price SensitivityPREMIUM1.36
Need for SecurityCONSERVATISM1.35
TravellingTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Medical laboratory
CountryShare
United States13.7%
Mexico5.5%
Italy5.3%

See Medical laboratory audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Medical laboratory have in United States?

Medical laboratory has an estimated audience of 987,376 people in United States, concentrated in California and Florida.

What is the gender split and age of Medical laboratory fans?

63.6% of Medical laboratory fans are female, 36.4% are male, with an average age of 37.3 years.

Which brands do Medical laboratory fans like most?

Medical laboratory fans show strongest brand affinity for Finnair (675×), Air India (66.18×), and Indeed.com (11.96×) over the country average.

Where do Medical laboratory fans live in United States?

Medical laboratory fans in United States are most concentrated in California (reach 206,666), Florida (reach 164,274), and Texas (reach 119,472). These three regions account for the largest share of the active audience.

What other brands do Medical laboratory fans also like?

Beyond Medical laboratory itself, the audience over-indexes on Air India (66.18×), Indeed.com (11.96×), Google Maps (11.34×), and Capital One (10.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Medical laboratory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.