Rascasse Audience Intelligence

Blood donation Audience in United States

A data profile of the people who buy, follow and care about Blood donation in United States — modelled from more than twelve digital signal sources. Blood donation has an estimated audience of 2,723,241 people in United States.

#5374among Topic in United States#414in Health

The average Blood donation fan in United States is 40.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include CSL Plasma, Blood bank, American Red Cross, with strongest over-indexing on CSL Plasma (45.19× the country average).

Demographically, the Blood donation audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blood donation fan in United States is balanced, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for CSL Plasma.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blood donation profile in United States.

Audience size
2.7M
in United States
Gender
50.2%♀
49.8% male
Age
40.1
average years
Country rank
#11133
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blood donation fans

50.2% are female, 49.8% are male, average age 40.1.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Blood donation audience in United States
MetricValue
Female50.2%
Male49.8%
Average age40.1
Estimated audience size2,723,241
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Blood donation audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4919%
50+25%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Blood donation audience comes from United States.

Worldwide audience distribution share by country for Blood donation
CountryShare
United States27.7%
United Kingdom10.0%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blood donation audience in United States is strongest.

Fig. 05

Top regions by affinity

Blood donation fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~70K1.60×
02Utah~40K1.59×
03Arizona~80K1.45×
04Idaho~20K1.45×
05Texas~300K1.41×
06Nevada~30K1.30×
07California~400K1.19×
08Florida~200K1.19×
09Washington~60K1.19×
10Indiana~60K1.18×
11New Mexico~20K1.18×
12Minnesota~50K1.16×
13South Carolina~50K1.15×
14Wisconsin~50K1.14×
15Georgia~90K1.13×
16Oklahoma~30K1.12×
17Illinois~100K1.11×
18Arkansas~20K1.10×
19North Carolina~90K1.04×
20Kansas~20K1.03×
21Washington, District of Columbia~8K1.02×
22Nebraska~10K0.99×
23New York~100K0.98×
24Iowa~20K0.98×
25South Dakota~6K0.98×
26Oregon~30K0.97×
27Louisiana~30K0.96×
28Virginia~60K0.95×
29Tennessee~50K0.95×
30Maryland~40K0.92×
31Alabama~40K0.92×
32North Dakota~5K0.92×
33Pennsylvania~80K0.91×
34New Jersey~60K0.91×
35Missouri~40K0.89×
36Mississippi~20K0.89×
37Ohio~70K0.88×
38Michigan~60K0.88×
39New Hampshire~9K0.88×
40Rhode Island~8K0.88×
41Montana~7K0.88×
42Massachusetts~50K0.87×
43Vermont~4K0.86×
44Connecticut~20K0.85×
45Delaware~6K0.85×
46Alaska~5K0.85×
47Hawaii~10K0.83×
48Maine~8K0.80×
49Kentucky~30K0.79×
50West Virginia~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Blood donation, United States
0.77×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blood donation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blood donation audience
#·InterestCategoryAffinity×
01CSL PlasmaHealth45.19×
02Blood bankHealth33.57×
03American Red Cross Blood DonorsPolitics & Society31.53×
04American Red CrossPolitics & Society19.74×
05DonationBusiness & Career3.04×
06Bank of AmericaBusiness & Career2.65×
07Mitch McConnellPolitics & Society2.61×
08ChaseBusiness & Career2.57×
09WalgreensShopping2.48×
10Google DocsInternet & Social Media2.45×
11CostcoShopping2.39×
12Dollar GeneralShopping2.39×
13Sam's ClubShopping2.36×
14United States Postal ServiceBusiness & Career2.32×
15AldiShopping2.25×
16PowerballGames2.23×
17Capital OneBusiness & Career2.18×
18Chick-fil-AFood & Beverages2.12×
19Kohl'sShopping2.02×
20XInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blood donation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blood donation audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.05×
Career OrientationPOWER1.94×
Family OrientationCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blood donation audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Design AffinityPREMIUM0.94×
MindfulnessBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blood donation have in United States?

Blood donation has an estimated audience of 2,723,241 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blood donation fans?

50.2% of Blood donation fans are female, 49.8% are male, with an average age of 40.1 years.

03

Which brands do Blood donation fans like most?

Blood donation fans show strongest brand affinity for CSL Plasma (45.19×), Blood bank (33.57×), and American Red Cross (19.74×) over the country average.

04

Where do Blood donation fans live in United States?

Blood donation fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Blood donation fans also like?

Beyond Blood donation itself, the audience over-indexes on Blood bank (33.57×), American Red Cross (19.74×), Mitch McConnell (2.61×), and American Red Cross Blood Donors (31.53×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Blood donation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blood donation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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