Blood donation Audience in United States

Blood donation logo

Blood donation has an estimated audience of 2,723,241 people in United States. 50.2% are female, 49.8% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: CSL Plasma, Blood bank, American Red Cross, Bank of America, Costco.

The average Blood donation fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CSL Plasma, Blood bank, American Red Cross, with strongest over-indexing on CSL Plasma (45.19× the country average). Demographically, the Blood donation audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Blood donation fans

Demographic split for Blood donation audience in United States
MetricValue
Female50.2%
Male49.8%
Average age40.1
Estimated audience size2,723,241

Audience persona

The typical Blood donation fan in United States is balanced, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for CSL Plasma.

Top regions in United States

Top regions ranked by reach for Blood donation in United States
RegionReachAffinity
California392,3121.31×
Texas353,3951.51×
Florida231,4231.26×
New York161,1401.06×
Illinois113,1161.25×
Georgia102,5211.22×
Arizona87,5741.57×
Pennsylvania83,0800.91×
North Carolina82,1961×
Colorado73,4661.71×
Ohio72,7350.87×
Washington69,0881.26×
Virginia66,9961.01×
Indiana66,7551.34×
New Jersey64,7110.93×
Michigan62,5720.88×
Wisconsin52,7351.29×
Tennessee51,2570.94×
Massachusetts48,2810.9×
Minnesota47,1171.21×
Utah45,9331.88×
Maryland42,4200.91×
South Carolina41,0881×
Missouri38,0820.87×
Nevada37,4811.42×
Louisiana33,5200.95×
Alabama32,8550.86×
Oklahoma32,6381.08×
Oregon29,9660.96×
Kentucky24,7170.72×
Arkansas24,3791.09×
Kansas22,4491.05×
Connecticut22,1490.81×
Iowa21,3120.95×
Mississippi16,5190.74×
New Mexico15,9771.17×
Idaho12,5930.92×
Nebraska12,4220.91×
Washington, District of Columbia8,8261.08×
New Hampshire8,5180.79×
Hawaii7,7610.66×
Rhode Island6,6500.77×
West Virginia6,5980.52×
Maine5,9460.61×
Montana5,3570.71×
South Dakota5,0990.81×
Delaware5,0150.67×
North Dakota4,4130.79×
Wyoming3,0250.75×
Vermont3,0120.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blood donation audience
BrandAffinityCategory
CSL Plasma45.19×Health
Blood bank33.57×Health
American Red Cross19.74×Politics & Society
Bank of America2.65×Business & Career
Costco2.39×Shopping
Fox News Channel1.91×Movies & TV
Walgreens2.48×Shopping
Dollar General2.39×Shopping
American Red Cross Blood Donors31.53×Politics & Society
Google Docs2.45×Internet & Social Media
United States Postal Service2.32×Business & Career
Aldi2.25×Shopping
Capital One2.18×Business & Career
Chick-fil-A2.12×Food & Beverages
Kohl's2.02×Shopping
Donation3.04×Business & Career
X1.56×Internet & Social Media
Chase2.57×Business & Career
Powerball2.23×Games
Starbucks2.03×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blood donation audience
TraitClusterScore
ExtroversionTHRILL1.74
Community OrientationOPEN1.46
Family OrientationCONSERVATISM1.44
Price SensitivityPREMIUM1.43
SustainabilityBALANCE1.36
Career OrientationPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Blood donation
CountryShare
United States27.7%
United Kingdom10.0%
India5.3%

See Blood donation audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Blood donation have in United States?

Blood donation has an estimated audience of 2,723,241 people in United States, concentrated in California and Texas.

What is the gender split and age of Blood donation fans?

50.2% of Blood donation fans are female, 49.8% are male, with an average age of 40.1 years.

Which brands do Blood donation fans like most?

Blood donation fans show strongest brand affinity for CSL Plasma (45.19×), Blood bank (33.57×), and American Red Cross (19.74×) over the country average.

Where do Blood donation fans live in United States?

Blood donation fans in United States are most concentrated in California (reach 392,312), Texas (reach 353,395), and Florida (reach 231,423). These three regions account for the largest share of the active audience.

What other brands do Blood donation fans also like?

Beyond Blood donation itself, the audience over-indexes on Blood bank (33.57×), American Red Cross (19.74×), Bank of America (2.65×), and Costco (2.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blood donation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.