Rascasse Audience Intelligence

Blood donation Audience in Germany

A data profile of the people who buy, follow and care about Blood donation in Germany — modelled from more than twelve digital signal sources. Blood donation has an estimated audience of 395,598 people in Germany.

#5306among Topic in Germany#411in Health

The average Blood donation fan in Germany is 42.2 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include DKMS, CSL Plasma, Obi (store), with strongest over-indexing on DKMS (22.89× the country average).

Demographically, the Blood donation audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Blood donation fan in Germany is balanced, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for DKMS.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blood donation profile in Germany.

Audience size
396K
in Germany
Gender
53.0%♀
47.0% male
Age
42.2
average years
Country rank
#14133
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blood donation fans

53.0% are female, 47.0% are male, average age 42.2.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Blood donation audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age42.2
Estimated audience size395,598
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Blood donation audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Blood donation audience comes from Germany.

Worldwide audience distribution share by country for Blood donation
CountryShare
United States27.7%
United Kingdom10.0%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blood donation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Blood donation fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~90K1.71×
02Bayern~80K1.28×
03Hessen~40K1.25×
04Niedersachsen~40K1.14×
05Schleswig-Holstein~20K1.07×
06Rheinland-Pfalz~20K1.04×
07Nordrhein-Westfalen~90K1.01×
08Hamburg~9K1.01×
09Saarland~5K0.93×
10Brandenburg~10K0.90×
11Sachsen-Anhalt~9K0.84×
12Sachsen~20K0.83×
13Thüringen~8K0.81×
14Berlin~10K0.78×
15Mecklenburg-Vorpommern~6K0.78×
16Bremen~3K0.76×
Fig. 06

Affinity by region

Affinity by region — Blood donation, Germany
0.76×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blood donation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blood donation audience
#·InterestCategoryAffinity×
01CSL PlasmaHealth34.05×
02DKMSPolitics & Society22.89×
03In aller FreundschaftMovies & TV3.42×
04TchiboShopping2.47×
05ADACCars & Mobility2.35×
06RossmannShopping2.14×
07ZDFMovies & TV2.11×
08DeichmannShopping1.97×
09Netto Marken-DiscountShopping1.96×
10HornbachShopping1.92×
11Obi (store)Shopping1.91×
12Deutsche BahnCars & Mobility1.91×
13BauhausShopping1.81×
14EdekaShopping1.80×
15KauflandShopping1.80×
16CommerzbankBusiness & Career1.78×
17AldiShopping1.76×
18REWEShopping1.75×
19BildNews1.74×
20LidlShopping1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blood donation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blood donation audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.34×
Convenience OrientationPREMIUM1.22×
DIY MentalityTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blood donation audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.55×
MindfulnessBALANCE0.58×
Luxury OrientationPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blood donation have in Germany?

Blood donation has an estimated audience of 395,598 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Blood donation fans?

53.0% of Blood donation fans are female, 47.0% are male, with an average age of 42.2 years.

03

Which brands do Blood donation fans like most?

Blood donation fans show strongest brand affinity for DKMS (22.89×), CSL Plasma (34.05×), and Obi (store) (1.91×) over the country average.

04

Where do Blood donation fans live in Germany?

Blood donation fans in Germany are most concentrated in Baden-Württemberg (reach ~90K), Nordrhein-Westfalen (reach ~90K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Blood donation fans also like?

Beyond Blood donation itself, the audience over-indexes on CSL Plasma (34.05×), Obi (store) (1.91×), Bild (1.74×), and Netto Marken-Discount (1.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Blood donation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Blood donation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →