Blood donation Audience in Germany
Blood donation has an estimated audience of 395,598 people in Germany. 53.0% are female, 47.0% are male, average age 42.2. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: DKMS, CSL Plasma, Wetter.com, Gala, Obi (store).
The average Blood donation fan in Germany is 42.2 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include DKMS, CSL Plasma, Wetter.com, with strongest over-indexing on DKMS (22.89× the country average). Demographically, the Blood donation audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Blood donation fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 42.2 |
| Estimated audience size | 395,598 |
Audience persona
The typical Blood donation fan in Germany is balanced, around 42.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for DKMS.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 91,844 | 1.7× |
| Nordrhein-Westfalen | 89,217 | 1.03× |
| Bayern | 82,623 | 1.3× |
| Niedersachsen | 44,436 | 1.16× |
| Hessen | 38,303 | 1.27× |
| Rheinland-Pfalz | 20,968 | 1.06× |
| Sachsen | 16,197 | 0.83× |
| Schleswig-Holstein | 15,393 | 1.08× |
| Berlin | 14,560 | 0.82× |
| Brandenburg | 10,703 | 0.87× |
| Hamburg | 9,092 | 1.02× |
| Sachsen-Anhalt | 8,327 | 0.81× |
| Thüringen | 7,607 | 0.75× |
| Mecklenburg-Vorpommern | 5,540 | 0.73× |
| Saarland | 4,380 | 0.9× |
| Bremen | 2,200 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DKMS | 22.89× | Politics & Society |
| CSL Plasma | 34.05× | Health |
| Wetter.com | 2.45× | Home & Garden |
| Gala | 2.31× | News |
| Obi (store) | 1.91× | Shopping |
| Bild | 1.74× | News |
| Aral AG | 2.19× | Cars & Mobility |
| Netto Marken-Discount | 1.96× | Shopping |
| Rossmann | 2.14× | Shopping |
| Deutsche Bahn | 1.91× | Cars & Mobility |
| Edeka | 1.8× | Shopping |
| REWE | 1.75× | Shopping |
| Kaufland | 1.8× | Shopping |
| Aldi | 1.76× | Shopping |
| Tchibo | 2.47× | Shopping |
| Bauhaus | 1.81× | Shopping |
| ZDF | 2.11× | Movies & TV |
| Globus Baumarkt | 1.88× | Shopping |
| Lidl | 1.65× | Shopping |
| In aller Freundschaft | 3.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.5 |
| Community Orientation | OPEN | 1.42 |
| Patriotism | CONSERVATISM | 1.33 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Family Orientation | CONSERVATISM | 1.2 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 10.0% |
| India | 5.3% |
See Blood donation audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Blood donation have in Germany?
Blood donation has an estimated audience of 395,598 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Blood donation fans?
53.0% of Blood donation fans are female, 47.0% are male, with an average age of 42.2 years.
Which brands do Blood donation fans like most?
Blood donation fans show strongest brand affinity for DKMS (22.89×), CSL Plasma (34.05×), and Wetter.com (2.45×) over the country average.
Where do Blood donation fans live in Germany?
Blood donation fans in Germany are most concentrated in Baden-Württemberg (reach 91,844), Nordrhein-Westfalen (reach 89,217), and Bayern (reach 82,623). These three regions account for the largest share of the active audience.
What other brands do Blood donation fans also like?
Beyond Blood donation itself, the audience over-indexes on CSL Plasma (34.05×), Wetter.com (2.45×), Gala (2.31×), and Obi (store) (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blood donation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.