DKMS Audience in Germany
A data profile of the people who buy, follow and care about DKMS in Germany — modelled from more than twelve digital signal sources. DKMS has an estimated audience of 584,929 people in Germany.
The average DKMS fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Blood donation, Nature, Maria Callas, with strongest over-indexing on Blood donation (22.89× the country average).
Demographically, the DKMS audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical DKMS fan in Germany is more female, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Blood donation.
At a glance
The key figures that characterise the DKMS profile in Germany.
Search interest · 12-month trend
Demographics of DKMS fans
60.0% are female, 40.0% are male, average age 41.0.
Gender split
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 41.0 |
| Estimated audience size | 584,929 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide DKMS audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 53.3% |
| Poland | 14.4% |
| India | 7.2% |
Geography
Where the DKMS audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 1.24× | |
| 02 | Niedersachsen | ~70K | 1.24× | |
| 03 | Baden-Württemberg | ~100K | 1.20× | |
| 04 | Bayern | ~100K | 1.16× | |
| 05 | Sachsen | ~30K | 1.09× | |
| 06 | Saarland | ~8K | 1.04× | |
| 07 | Hessen | ~50K | 1.02× | |
| 08 | Rheinland-Pfalz | ~30K | 1.01× | |
| 09 | Bremen | ~5K | 1.01× | |
| 10 | Schleswig-Holstein | ~20K | 0.94× | |
| 11 | Hamburg | ~10K | 0.94× | |
| 12 | Sachsen-Anhalt | ~10K | 0.91× | |
| 13 | Thüringen | ~10K | 0.85× | |
| 14 | Mecklenburg-Vorpommern | ~9K | 0.84× | |
| 15 | Brandenburg | ~10K | 0.80× | |
| 16 | Berlin | ~20K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the DKMS audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blood donation | Health | 22.89× | ||
| 02 | Maria Callas | Music & Radio | 10.59× | ||
| 03 | Kurt Cobain | Music & Radio | 6.49× | ||
| 04 | Cancer awareness | Health | 6.12× | ||
| 05 | Oncology | Health | 6.00× | ||
| 06 | Volunteering | Politics & Society | 3.03× | ||
| 07 | Robert Redford | Movies & TV | 2.95× | ||
| 08 | Fundraising | Business & Career | 2.79× | ||
| 09 | Self-confidence | Health | 2.69× | ||
| 10 | Telegram | Internet & Social Media | 2.54× | ||
| 11 | Nature | Home & Garden | 2.51× | ||
| 12 | Vacations | Travel & Leisure | 2.33× | ||
| 13 | Focus | News | 2.28× | ||
| 14 | Storm of Love | Movies & TV | 2.19× | ||
| 15 | Charity and causes | Business & Career | 2.10× | ||
| 16 | Tagesschau | Movies & TV | 2.08× | ||
| 17 | Hugendubel | Shopping | 1.88× | ||
| 18 | Politics | Politics & Society | 1.85× | ||
| 19 | Family | Kids & Family | 1.84× | ||
| 20 | Müller (company) | Food & Beverages | 1.53× |
Personality of the DKMS audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.35× | |
| Pet Ownership | JOY | 1.67× | |
| Mindfulness | BALANCE | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.91× | |
| Social Media Usage | JOY | 1.01× | |
| Design Affinity | PREMIUM | 1.01× |
Frequently asked questions
How many fans does DKMS have in Germany?
DKMS has an estimated audience of 584,929 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DKMS fans?
60.0% of DKMS fans are female, 40.0% are male, with an average age of 41.0 years.
Which brands do DKMS fans like most?
DKMS fans show strongest brand affinity for Blood donation (22.89×), Nature (2.51×), and Maria Callas (10.59×) over the country average.
Where do DKMS fans live in Germany?
DKMS fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do DKMS fans also like?
Beyond DKMS itself, the audience over-indexes on Nature (2.51×), Maria Callas (10.59×), Tagesschau (2.08×), and Family (1.84×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Politics & Society audiences in Germany
- Bundesagentur für Arbeit (9,268,348)
- Social Democratic Party of Germany (4,148,259)
- NATO (2,987,427)
- Bundestag (2,926,808)
- Bundeswehr (2,242,380)
See DKMS audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for DKMS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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