DKMS Audience in Germany
DKMS has an estimated audience of 285,200 people in Germany. 59.1% are female, 40.9% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kourou, Hakkasan, Nebelung, ICF International, L'Escala.
The average DKMS fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kourou, Hakkasan, Nebelung, with strongest over-indexing on Kourou (49.12× the country average). Demographically, the DKMS audience skews more female with an average age of 40.8, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party
Demographics of DKMS fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 40.8 |
| Estimated audience size | 285,200 |
Audience persona
The typical DKMS fan in Germany is more female, around 40.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kourou.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 168,677 | 1.33× |
| Bayern | 107,814 | 1.16× |
| Baden-Württemberg | 96,866 | 1.22× |
| Niedersachsen | 72,179 | 1.28× |
| Hessen | 46,730 | 1.06× |
| Sachsen | 30,395 | 1.07× |
| Rheinland-Pfalz | 29,473 | 1.01× |
| Berlin | 20,076 | 0.77× |
| Schleswig-Holstein | 19,914 | 0.96× |
| Brandenburg | 13,924 | 0.77× |
| Hamburg | 12,612 | 0.96× |
| Thüringen | 12,502 | 0.85× |
| Sachsen-Anhalt | 12,437 | 0.83× |
| Mecklenburg-Vorpommern | 9,123 | 0.82× |
| Saarland | 6,925 | 0.97× |
| Bremen | 4,707 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kourou | 49.12× | Travel & Leisure |
| Hakkasan | 55.93× | Food & Beverages |
| Nebelung | 17.46× | Pets & Animals |
| ICF International | 43.74× | Business & Career |
| L'Escala | 11.08× | Travel & Leisure |
| Preacher (comics) | 8.05× | Literature |
| Kalidou Koulibaly | 23.09× | Sports |
| Stradivarius | 1.78× | Shopping |
| Kendra Scott | 11.85× | Fashion & Accessoires |
| Coleraine | 27.88× | Travel & Leisure |
| Clogging | 10.55× | Music & Radio |
| Coton de Tulear | 18.39× | Pets & Animals |
| Israel | 1.65× | Travel & Leisure |
| Home Delivery | 2.22× | Food & Beverages |
| Journey to the West (2011 TV series) | 10.76× | Movies & TV |
| Volvo V60 | 3.06× | Cars & Mobility |
| Samanyolu Haber | 2.82× | Movies & TV |
| Brunello Cucinelli | 2.87× | Fashion & Accessoires |
| Haute-Saône | 27.94× | Travel & Leisure |
| Zagreb | 2.24× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.48 |
| Community Orientation | OPEN | 1.38 |
| Pet Ownership | JOY | 1.35 |
| Healthy Lifestyle | BALANCE | 1.33 |
| Sustainability | BALANCE | 1.31 |
| Mindfulness | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 36.5% |
| Poland | 21.0% |
| India | 8.8% |
See DKMS audiences in other countries
More Politics & Society audiences in Germany
- Bundesagentur für Arbeit (8,888,790)
- Social Democratic Party of Germany (4,131,229)
- Bundestag (2,991,250)
- NATO (2,979,964)
- Bundeswehr (2,360,598)
Frequently asked questions
How many fans does DKMS have in Germany?
DKMS has an estimated audience of 285,200 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DKMS fans?
59.1% of DKMS fans are female, 40.9% are male, with an average age of 40.8 years.
Which brands do DKMS fans like most?
DKMS fans show strongest brand affinity for Kourou (49.12×), Hakkasan (55.93×), and Nebelung (17.46×) over the country average.
Where do DKMS fans live in Germany?
DKMS fans in Germany are most concentrated in Nordrhein-Westfalen (reach 168,677), Bayern (reach 107,814), and Baden-Württemberg (reach 96,866). These three regions account for the largest share of the active audience.
What other brands do DKMS fans also like?
Beyond DKMS itself, the audience over-indexes on Hakkasan (55.93×), Nebelung (17.46×), ICF International (43.74×), and L'Escala (11.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DKMS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.