Bundeswehr Audience in Germany
Bundeswehr has an estimated audience of 2,360,597 people in Germany. 24.8% are female, 75.2% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kickers, Markus Lanz, Auto mechanic, AutoScout24, Ursula von der Leyen.
The average Bundeswehr fan in Germany is 34.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kickers, Markus Lanz, Auto mechanic, with strongest over-indexing on Kickers (3.53× the country average). Demographically, the Bundeswehr audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Military
Demographics of Bundeswehr fans
| Metric | Value |
|---|---|
| Female | 24.8% |
| Male | 75.2% |
| Average age | 34.4 |
| Estimated audience size | 2,360,597 |
Audience persona
The typical Bundeswehr fan in Germany is more male, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Kickers.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 533,592 | 1.03× |
| Bayern | 394,582 | 1.04× |
| Baden-Württemberg | 303,935 | 0.94× |
| Niedersachsen | 295,828 | 1.29× |
| Hessen | 165,766 | 0.92× |
| Rheinland-Pfalz | 134,672 | 1.14× |
| Sachsen | 112,407 | 0.97× |
| Schleswig-Holstein | 103,615 | 1.22× |
| Berlin | 92,147 | 0.87× |
| Brandenburg | 75,695 | 1.03× |
| Sachsen-Anhalt | 54,529 | 0.89× |
| Thüringen | 53,733 | 0.89× |
| Hamburg | 53,715 | 1.01× |
| Mecklenburg-Vorpommern | 51,322 | 1.14× |
| Saarland | 24,862 | 0.86× |
| Bremen | 15,031 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kickers | 3.53× | Literature |
| Markus Lanz | 2.57× | Movies & TV |
| Auto mechanic | 2.43× | Cars & Mobility |
| AutoScout24 | 1.58× | Cars & Mobility |
| Ursula von der Leyen | 4.35× | Politics & Society |
| Dynamo Dresden | 2.03× | Sports |
| Aral AG | 1.52× | Cars & Mobility |
| Boris Pistorius | 4.9× | Politics & Society |
| Sportschau | 1.59× | Sports |
| Sparkasse | 1.57× | Business & Career |
| ADAC | 1.79× | Cars & Mobility |
| Bundeswehr University Munich | 12.22× | Business & Career |
| Wirtz | 1.95× | Music & Radio |
| Mechanical engineering | 1.74× | Business & Career |
| Used car | 1.62× | Cars & Mobility |
| Friends | 1.61× | Movies & TV |
| Solar energy | 1.69× | Home & Garden |
| Tire | 1.68× | Cars & Mobility |
| Škoda Auto | 1.52× | Cars & Mobility |
| Drill | 2.18× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.83 |
| Need for Security | CONSERVATISM | 1.36 |
| Pet Ownership | JOY | 1.15 |
| Community Orientation | OPEN | 1.12 |
| Early Adopter Mentality | POWER | 1.07 |
| Sports Activity | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.2% |
| United States | 2.1% |
| Austria | 1.2% |
See Bundeswehr audiences in other countries
More Military audiences in Germany
- United States Army (177,556)
- Iraqi Armed Forces (3,725)
- Royal Thai Air Force (3,563)
- Royal Thai Navy (1,140)
- Exército Brasileiro (581)
Frequently asked questions
How many fans does Bundeswehr have in Germany?
Bundeswehr has an estimated audience of 2,360,597 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bundeswehr fans?
24.8% of Bundeswehr fans are female, 75.2% are male, with an average age of 34.4 years.
Which brands do Bundeswehr fans like most?
Bundeswehr fans show strongest brand affinity for Kickers (3.53×), Markus Lanz (2.57×), and Auto mechanic (2.43×) over the country average.
Where do Bundeswehr fans live in Germany?
Bundeswehr fans in Germany are most concentrated in Nordrhein-Westfalen (reach 533,592), Bayern (reach 394,582), and Baden-Württemberg (reach 303,935). These three regions account for the largest share of the active audience.
What other brands do Bundeswehr fans also like?
Beyond Bundeswehr itself, the audience over-indexes on Markus Lanz (2.57×), Auto mechanic (2.43×), AutoScout24 (1.58×), and Ursula von der Leyen (4.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bundeswehr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.