Rascasse Audience Intelligence

Bundeswehr Audience in Germany

A data profile of the people who buy, follow and care about Bundeswehr in Germany — modelled from more than twelve digital signal sources. Bundeswehr has an estimated audience of 2,242,380 people in Germany.

#1among Military in Germany#5among NGO / Political Party in Germany#103in Politics & Society

The average Bundeswehr fan in Germany is 34.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Junge Freiheit, Kickers, Markus Lanz, with strongest over-indexing on Junge Freiheit (3.91× the country average).

Demographically, the Bundeswehr audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bundeswehr fan in Germany is more male, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Junge Freiheit.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Military

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bundeswehr profile in Germany.

Audience size
2.2M
in Germany
Gender
24.8%♀
75.2% male
Age
34.4
average years
Country rank
#2970
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bundeswehr fans

24.8% are female, 75.2% are male, average age 34.4.

Fig. 02

Gender split

24.8%
Female
75.2%
Male
Demographic split for Bundeswehr audience in Germany
MetricValue
Female24.8%
Male75.2%
Average age34.4
Estimated audience size2,242,380
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Bundeswehr audience in Germany
Age bracketShare%
16-1928%
20-2927%
30-3919%
40-4915%
50+11%
Fig. 04

Worldwide distribution

83.3%

of the worldwide Bundeswehr audience comes from Germany.

Worldwide audience distribution share by country for Bundeswehr
CountryShare
Germany83.3%
United States2.2%
Austria1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bundeswehr audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bundeswehr fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~300K1.25×
02Schleswig-Holstein~100K1.24×
03Mecklenburg-Vorpommern~50K1.18×
04Rheinland-Pfalz~100K1.11×
05Brandenburg~80K1.06×
06Hamburg~50K1.01×
07Bayern~400K1.00×
08Nordrhein-Westfalen~500K0.99×
09Sachsen~100K0.98×
10Thüringen~60K0.94×
11Sachsen-Anhalt~60K0.93×
12Hessen~200K0.91×
13Saarland~30K0.90×
14Baden-Württemberg~300K0.89×
15Berlin~90K0.86×
16Bremen~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Bundeswehr, Germany
0.75×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bundeswehr audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bundeswehr audience
#·InterestCategoryAffinity×
01Bundeswehr University MunichBusiness & Career12.22×
02Boris PistoriusPolitics & Society4.90×
03Ursula von der LeyenPolitics & Society4.35×
04Junge FreiheitNews3.91×
05KickersLiterature3.53×
06Markus LanzMovies & TV2.57×
07Auto mechanicCars & Mobility2.43×
08DrillHome & Garden2.18×
09Dynamo DresdenSports2.03×
10Julia KlöcknerPolitics & Society2.03×
11ADACCars & Mobility1.79×
12Mechanical engineeringBusiness & Career1.74×
13Solar energyHome & Garden1.69×
14TireCars & Mobility1.68×
15Used carCars & Mobility1.62×
16SportschauSports1.59×
17AutoScout24Cars & Mobility1.58×
18SparkasseBusiness & Career1.57×
19Škoda AutoCars & Mobility1.52×
20Mobile gameGames1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bundeswehr audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bundeswehr audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.89×
Need for SecurityCONSERVATISM1.29×
Risk AppetiteTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bundeswehr audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.54×
IndulgenceJOY0.69×
MindfulnessBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bundeswehr have in Germany?

Bundeswehr has an estimated audience of 2,242,380 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bundeswehr fans?

24.8% of Bundeswehr fans are female, 75.2% are male, with an average age of 34.4 years.

03

Which brands do Bundeswehr fans like most?

Bundeswehr fans show strongest brand affinity for Junge Freiheit (3.91×), Kickers (3.53×), and Markus Lanz (2.57×) over the country average.

04

Where do Bundeswehr fans live in Germany?

Bundeswehr fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bundeswehr fans also like?

Beyond Bundeswehr itself, the audience over-indexes on Kickers (3.53×), Markus Lanz (2.57×), Auto mechanic (2.43×), and AutoScout24 (1.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Military audiences in Germany

See Bundeswehr audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bundeswehr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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