Rascasse Audience Intelligence

American Red Cross Audience in United States

A data profile of the people who buy, follow and care about American Red Cross in United States — modelled from more than twelve digital signal sources. American Red Cross has an estimated audience of 1,834,883 people in United States.

#103among NGO / Political Party in United States#968in Politics & Society

The average American Red Cross fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bob Evans, Blood donation, Ronaldinho, with strongest over-indexing on Bob Evans (20× the country average).

Demographically, the American Red Cross audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Red Cross fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Bob Evans.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Red Cross profile in United States.

Audience size
1.8M
in United States
Gender
61.3%♀
38.7% male
Age
42.6
average years
Country rank
#15238
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Red Cross fans

61.3% are female, 38.7% are male, average age 42.6.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for American Red Cross audience in United States
MetricValue
Female61.3%
Male38.7%
Average age42.6
Estimated audience size1,834,883
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the American Red Cross audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3918%
40-4923%
50+29%
Fig. 04

Worldwide distribution

92.6%

of the worldwide American Red Cross audience comes from United States.

Worldwide audience distribution share by country for American Red Cross
CountryShare
United States92.6%
United Kingdom2.0%
Japan0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Red Cross audience in United States is strongest.

Fig. 05

Top regions by affinity

American Red Cross fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~30K1.50×
02Vermont~5K1.47×
03Virginia~60K1.44×
04Nebraska~10K1.42×
05West Virginia~10K1.41×
06North Carolina~80K1.40×
07Minnesota~30K1.31×
08Ohio~70K1.25×
09Wisconsin~30K1.25×
10Kansas~20K1.24×
11New Hampshire~9K1.20×
12Indiana~40K1.19×
13Oregon~20K1.18×
14Maryland~40K1.17×
15Kentucky~30K1.16×
16Missouri~30K1.15×
17Maine~7K1.14×
18South Carolina~30K1.11×
19Utah~20K1.11×
20California~200K1.09×
21Pennsylvania~70K1.09×
22Georgia~60K1.09×
23Massachusetts~40K1.05×
24Alaska~4K1.03×
25Michigan~50K1.02×
26Tennessee~40K0.99×
27Washington, District of Columbia~5K0.98×
28Illinois~60K0.97×
29Hawaii~8K0.96×
30New Jersey~40K0.95×
31Montana~5K0.94×
32Idaho~9K0.93×
33Washington~30K0.90×
34New York~90K0.87×
35Alabama~20K0.86×
36Oklahoma~20K0.84×
37Mississippi~10K0.79×
38Iowa~10K0.79×
39North Dakota~3K0.76×
40South Dakota~3K0.75×
41Rhode Island~4K0.73×
42Delaware~4K0.72×
43Texas~100K0.71×
44Arizona~30K0.71×
45Colorado~20K0.71×
46Arkansas~10K0.71×
47Florida~80K0.66×
48New Mexico~6K0.66×
49Nevada~10K0.65×
50Louisiana~10K0.62×
Fig. 06

Affinity by region

Affinity by region — American Red Cross, United States
0.62×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Red Cross audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Red Cross audience
#·InterestCategoryAffinity×
01Bob EvansFood & Beverages20.00×
02RonaldinhoSports20.00×
03ColumboMovies & TV20.00×
04Pep GuardiolaSports20.00×
05Chef BoyardeeFood & Beverages20.00×
06Gareth BaleSports20.00×
07Antoine GriezmannSports19.94×
08Blood donationHealth19.74×
09Kevin De BruyneSports16.35×
10Chuck BerryMusic & Radio9.96×
11BevMo!Shopping8.89×
12Naked WinesFood & Beverages8.06×
13Bachelor in Paradise (TV series)Movies & TV7.32×
14Kelly OsbourneMusic & Radio6.51×
15PoliticoPolitics & Society4.72×
16NASDAQBusiness & Career3.97×
17Drudge ReportSports3.75×
18Charitable organizationPolitics & Society2.58×
19Nonprofit organizationPolitics & Society1.92×
20Trader Joe'sShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Red Cross audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Red Cross audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.70×
Community OrientationOPEN1.90×
Career OrientationPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Red Cross audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.87×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Red Cross have in United States?

American Red Cross has an estimated audience of 1,834,883 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Red Cross fans?

61.3% of American Red Cross fans are female, 38.7% are male, with an average age of 42.6 years.

03

Which brands do American Red Cross fans like most?

American Red Cross fans show strongest brand affinity for Bob Evans (20×), Blood donation (19.74×), and Ronaldinho (20×) over the country average.

04

Where do American Red Cross fans live in United States?

American Red Cross fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do American Red Cross fans also like?

Beyond American Red Cross itself, the audience over-indexes on Blood donation (19.74×), Ronaldinho (20×), Kelly Osbourne (6.51×), and NASDAQ (3.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See American Red Cross audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Red Cross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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