American Red Cross Audience in United States

American Red Cross logo

American Red Cross has an estimated audience of 1,824,339 people in United States. 61.3% are female, 38.7% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Arrietty, Ken Burns, Israel, The Journey (1959 film), Christmas Gifts.

The average American Red Cross fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Arrietty, Ken Burns, Israel, with strongest over-indexing on Arrietty (16.55× the country average). Demographically, the American Red Cross audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of American Red Cross fans

Demographic split for American Red Cross audience in United States
MetricValue
Female61.3%
Male38.7%
Average age42.6
Estimated audience size1,824,339

Audience persona

The typical American Red Cross fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Arrietty.

Top regions in United States

Top regions ranked by reach for American Red Cross in United States
RegionReachAffinity
California213,9531.07×
Texas110,5630.7×
New York97,3340.95×
Florida91,7000.74×
North Carolina82,8541.51×
Ohio71,9111.28×
Pennsylvania70,2541.14×
Virginia66,7001.5×
Illinois65,2251.07×
Georgia64,2981.14×
Michigan52,9621.11×
New Jersey44,6660.96×
Massachusetts42,4901.18×
Maryland37,6521.2×
Indiana37,3381.12×
Tennessee36,2670.99×
Missouri34,9371.19×
Washington33,9100.93×
Wisconsin33,2461.21×
Minnesota31,8461.22×
South Carolina31,4721.15×
Connecticut27,2881.49×
Kentucky26,9941.18×
Arizona25,0880.67×
Oregon23,1291.11×
Alabama21,5300.84×
Colorado20,2180.7×
Kansas19,0241.32×
Utah17,6271.08×
Oklahoma15,7180.78×
Louisiana14,7190.63×
Nebraska13,2321.45×
Iowa11,7100.78×
West Virginia11,5581.36×
Mississippi11,2450.75×
Nevada10,7150.61×
Arkansas10,6520.71×
New Hampshire8,9761.25×
Idaho8,2750.9×
Maine7,7701.19×
Hawaii6,5440.83×
Washington, District of Columbia5,6851.04×
New Mexico5,5000.6×
Vermont4,5451.42×
Montana4,5350.9×
Rhode Island4,2330.73×
Delaware3,5050.7×
Alaska2,9320.75×
South Dakota2,8830.68×
North Dakota2,3010.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Red Cross audience
BrandAffinityCategory
Arrietty16.55×Movies & TV
Ken Burns7.23×Movies & TV
Israel1.94×Travel & Leisure
The Journey (1959 film)16.3×Movies & TV
Christmas Gifts4.68×Kids & Family
Corona (band)5.06×Music & Radio
Karbala7.67×Travel & Leisure
Governor of Michigan6.05×Politics & Society
Pillow1.75×Home & Garden
Kendra Scott2.18×Fashion & Accessoires
Khulna University20×Business & Career
Jeep Wagoneer3.75×Cars & Mobility
Isothermal process16.35×Business & Career
Home staging2.75×Home & Garden
Cam Ward1.98×Sports
JDSU1.52×Business & Career
Hibachi3.89×Food & Beverages
Jesse Plemons1.69×Movies & TV
Grinch1.93×Movies & TV
El Paso County, Colorado6.12×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Red Cross audience
TraitClusterScore
PatriotismCONSERVATISM1.7
Community OrientationOPEN1.59
Family OrientationCONSERVATISM1.47
Quality AwarenessPREMIUM1.4
Career OrientationPOWER1.33
Need for SecurityCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for American Red Cross
CountryShare
United States92.7%
United Kingdom2.0%
Japan0.8%

See American Red Cross audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does American Red Cross have in United States?

American Red Cross has an estimated audience of 1,824,339 people in United States, concentrated in California and Texas.

What is the gender split and age of American Red Cross fans?

61.3% of American Red Cross fans are female, 38.7% are male, with an average age of 42.6 years.

Which brands do American Red Cross fans like most?

American Red Cross fans show strongest brand affinity for Arrietty (16.55×), Ken Burns (7.23×), and Israel (1.94×) over the country average.

Where do American Red Cross fans live in United States?

American Red Cross fans in United States are most concentrated in California (reach 213,953), Texas (reach 110,563), and New York (reach 97,334). These three regions account for the largest share of the active audience.

What other brands do American Red Cross fans also like?

Beyond American Red Cross itself, the audience over-indexes on Ken Burns (7.23×), Israel (1.94×), The Journey (1959 film) (16.3×), and Christmas Gifts (4.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Red Cross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.