Rascasse Audience Intelligence

Chef Boyardee Target Market in United States

Chef Boyardee has an estimated audience of 514K people in United States.

#4160among brands in United States#2006in Food & Beverages

The average Chef Boyardee fan in United States is 38.3 years old, more female, and lives primarily in California.

Most fans live in California, Florida, New York.

Top affinities include Sun Drop, Orville Redenbacher's, Sublime Text, with strongest over-indexing on Sun Drop (222.74× the country average).

Demographically, the Chef Boyardee audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

The typical Chef Boyardee fan in United States is more female, around 38.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Sun Drop.

Category: Food & Beverages · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
514K
in United States
Gender
56.7%♀
43.3% male
Age
38.3
average years
Country rank
#37536
among all objects in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Chef Boyardee

56.7% are female, 43.3% are male, average age 38.3.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Chef Boyardee audience in United States
MetricValue
Female56.7%
Male43.3%
Average age38.3
Estimated audience size514K
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Chef Boyardee audience in United States
Age bracketShare%
16-2425%
25-3418%
35-4421%
45-5418%
55+18%
Fig. 04

Worldwide distribution

70.7%

of the worldwide Chef Boyardee audience comes from United States.

Worldwide audience distribution share by country for Chef Boyardee
CountryShare
United States70.7%
Canada7.5%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chef Boyardee customers by region in United States
#RegionReachAffinity×
01West Virginia~4K1.43×
02Pennsylvania~30K1.35×
03Ohio~20K1.29×
04Connecticut~7K1.22×
05South Carolina~10K1.21×
06Kentucky~8K1.21×
07North Carolina~20K1.18×
08Florida~40K1.15×
09Alabama~9K1.15×
10New York~40K1.14×
11Georgia~20K1.13×
12Rhode Island~2K1.13×
13Louisiana~8K1.12×
14Delaware~2K1.11×
15New Jersey~20K1.10×
16Tennessee~10K1.10×
17Mississippi~5K1.10×
18Indiana~10K1.08×
19Massachusetts~10K1.07×
20Maryland~10K1.07×
21Nebraska~3K1.05×
22New Hampshire~2K1.05×
23Virginia~10K1.03×
24Arkansas~5K1.03×
25Maine~2K1.03×
26Illinois~20K1.01×
27Missouri~10K1.01×
28Michigan~20K1.00×
29Texas~30K0.99×
30Oklahoma~6K0.99×
31Vermont<1K0.96×
32Kansas~4K0.95×
33North Dakota~1K0.95×
34Washington, District of Columbia<1K0.93×
35Iowa~5K0.92×
36Arizona~10K0.90×
37Nevada~4K0.89×
38Alaska<1K0.88×
39California~50K0.87×
40Wisconsin~8K0.87×
41New Mexico~3K0.85×
42Hawaii~2K0.84×
43Minnesota~7K0.82×
44South Dakota~1K0.81×
45Colorado~7K0.78×
46Idaho~2K0.77×
47Montana~1K0.77×
48Oregon~5K0.76×
49Washington~9K0.75×
50Utah~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Chef Boyardee, United States
0.75×1.00×1.43×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chef Boyardee audience vs. the country average
#·InterestCategoryAffinity×
01Sun DropFood & Beverages222.74×
02Orville Redenbacher'sFood & Beverages195.73×
03Sublime TextTechnology & Electronics166.60×
04Toaster StrudelFood & Beverages164.64×
05Cap'n CrunchFood & Beverages157.14×
06Le Mans (film)Movies & TV156.44×
07Lee IacoccaCars & Mobility120.08×
08Cool WhipFood & Beverages98.87×
09Kool-AidFood & Beverages83.88×
10VelveetaFood & Beverages74.24×
11Capri SunFood & Beverages70.59×
12AutocarCars & Mobility68.48×
13Richard HammondCars & Mobility55.16×
14Hot PocketsFood & Beverages47.01×
15AmpmFood & Beverages44.70×
16Panda ExpressFood & Beverages21.05×
17New York LotteryGames20.00×
18BurlingtonFashion & Accessoires15.35×
19Denny'sFood & Beverages12.92×
20Wendy'sFood & Beverages6.36×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chef Boyardee audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chef Boyardee audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.33×
SpiritualityBALANCE1.55×
Price SensitivityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chef Boyardee audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
Sports ActivityPOWER1.00×
IndividualismJOY1.02×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Chef Boyardee over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/chef-boyardee-31024” · Methodology