Chef Boyardee Audience in United States

Chef Boyardee logo

Chef Boyardee has an estimated audience of 567,099 people in United States. 56.7% are female, 43.3% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Panda Express, Cap'n Crunch, Toaster Strudel, Le Mans (film), Sublime Text.

The average Chef Boyardee fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Panda Express, Cap'n Crunch, Toaster Strudel, with strongest over-indexing on Panda Express (21.05× the country average). Demographically, the Chef Boyardee audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Software

Demographics of Chef Boyardee fans

Demographic split for Chef Boyardee audience in United States
MetricValue
Female56.7%
Male43.3%
Average age37.6
Estimated audience size567,099

Audience persona

The typical Chef Boyardee fan in United States is more female, around 37.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Panda Express.

Top regions in United States

Top regions ranked by reach for Chef Boyardee in United States
RegionReachAffinity
California57,7460.93×
Texas50,4401.03×
Florida45,8471.19×
New York37,8661.19×
Pennsylvania24,7921.3×
Ohio22,7221.3×
North Carolina20,9861.23×
Georgia20,4121.17×
Illinois20,1891.07×
New Jersey16,2571.13×
Michigan15,2651.03×
Virginia14,6711.06×
Tennessee12,9361.14×
Massachusetts12,5401.12×
Indiana11,3121.09×
Arizona10,8100.93×
South Carolina10,4321.22×
Maryland10,4201.07×
Missouri9,3671.02×
Alabama9,2501.17×
Washington8,9540.79×
Kentucky8,4541.19×
Louisiana8,3321.14×
Wisconsin7,5170.88×
Colorado7,3760.83×
Connecticut7,1471.26×
Minnesota6,8500.84×
Oklahoma6,3241×
Nevada4,9780.91×
Oregon4,9520.76×
Mississippi4,8651.04×
Arkansas4,8181.03×
Iowa4,3100.92×
Kansas4,1790.94×
Utah3,7240.73×
West Virginia3,5611.35×
Nebraska3,0401.07×
New Hampshire2,3781.06×
New Mexico2,3260.82×
Maine2,0221×
Idaho1,9660.69×
Hawaii1,9460.8×
Rhode Island1,9391.07×
Delaware1,6271.04×
Washington, District of Columbia1,6160.95×
Montana1,1170.71×
North Dakota1,0240.88×
South Dakota9090.69×
Alaska9090.75×
Vermont8660.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chef Boyardee audience
BrandAffinityCategory
Panda Express21.05×Food & Beverages
Cap'n Crunch157.14×Food & Beverages
Toaster Strudel164.64×Food & Beverages
Le Mans (film)156.44×Movies & TV
Sublime Text166.6×Technology & Electronics
Burlington15.35×Fashion & Accessoires
Kool-Aid83.88×Food & Beverages
Lee Iacocca120.08×Cars & Mobility
Cool Whip98.87×Food & Beverages
Sun Drop222.74×Food & Beverages
Ampm44.7×Food & Beverages
Capri Sun70.59×Food & Beverages
Supercuts20×Beauty & Wellness
New York Lottery20×Games
Autocar68.48×Cars & Mobility
Nestea168.12×Food & Beverages
Velveeta74.24×Food & Beverages
Hot Pockets47.01×Food & Beverages
Little Caesars7.16×Food & Beverages
Canidae18.03×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chef Boyardee audience
TraitClusterScore
Convenience OrientationPREMIUM1.61
Luxury OrientationPREMIUM1.57
Family OrientationCONSERVATISM1.56
IndulgenceJOY1.53
SpiritualityBALANCE1.41
ExtroversionTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Chef Boyardee
CountryShare
United States71.2%
Canada7.4%
United Kingdom2.5%

See Chef Boyardee audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Chef Boyardee have in United States?

Chef Boyardee has an estimated audience of 567,099 people in United States, concentrated in California and Texas.

What is the gender split and age of Chef Boyardee fans?

56.7% of Chef Boyardee fans are female, 43.3% are male, with an average age of 37.6 years.

Which brands do Chef Boyardee fans like most?

Chef Boyardee fans show strongest brand affinity for Panda Express (21.05×), Cap'n Crunch (157.14×), and Toaster Strudel (164.64×) over the country average.

Where do Chef Boyardee fans live in United States?

Chef Boyardee fans in United States are most concentrated in California (reach 57,746), Texas (reach 50,440), and Florida (reach 45,847). These three regions account for the largest share of the active audience.

What other brands do Chef Boyardee fans also like?

Beyond Chef Boyardee itself, the audience over-indexes on Cap'n Crunch (157.14×), Toaster Strudel (164.64×), Le Mans (film) (156.44×), and Sublime Text (166.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chef Boyardee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.