Rascasse Audience Intelligence

CSL Plasma Target Market in United States

A data profile of the people who buy, follow and care about CSL Plasma in United States — modelled from more than twelve digital signal sources. CSL Plasma has an estimated audience of 9,087,422 people in United States.

#400among Brand in United States#166in Health

The average CSL Plasma fan in United States is 42.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Ohio.

Top brand affinities include Blood donation, Alexandra Daddario, Cancer awareness, with strongest over-indexing on Blood donation (45.19× the country average).

Demographically, the CSL Plasma audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CSL Plasma fan in United States is more female, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Blood donation.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CSL Plasma profile in United States.

Audience size
9.1M
in United States
Gender
57.1%♀
42.9% male
Age
42.4
average years
Country rank
#3935
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of CSL Plasma

57.1% are female, 42.9% are male, average age 42.4.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for CSL Plasma audience in United States
MetricValue
Female57.1%
Male42.9%
Average age42.4
Estimated audience size9,087,422
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the CSL Plasma audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3917%
40-4922%
50+30%
Fig. 04

Worldwide distribution

96.2%

of the worldwide CSL Plasma audience comes from United States.

Worldwide audience distribution share by country for CSL Plasma
CountryShare
United States96.2%
Germany1.7%
Puerto Rico0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CSL Plasma audience in United States is strongest.

Fig. 05

Top regions by affinity

CSL Plasma customers by region in United States
#RegionReachAffinity×
01Nevada~200K2.86×
02Oklahoma~200K2.39×
03Michigan~500K2.24×
04Indiana~300K2.06×
05Texas~1.5M2.01×
06New Mexico~90K1.96×
07Ohio~500K1.93×
08Arizona~300K1.91×
09Georgia~500K1.68×
10Kansas~100K1.67×
11Delaware~40K1.63×
12Pennsylvania~500K1.54×
13Illinois~400K1.49×
14Florida~900K1.48×
15Rhode Island~40K1.46×
16Missouri~200K1.42×
17South Carolina~200K1.28×
18Alabama~200K1.24×
19Minnesota~200K1.20×
20Wisconsin~200K1.18×
21Tennessee~200K1.16×
22North Carolina~300K1.11×
23Colorado~200K1.10×
24Oregon~100K1.05×
25Kentucky~100K1.04×
26Mississippi~70K0.95×
27Idaho~40K0.94×
28Arkansas~70K0.92×
29Washington~200K0.91×
30Maryland~100K0.84×
31New Jersey~200K0.69×
32Utah~50K0.69×
33Louisiana~80K0.67×
34Nebraska~30K0.62×
35Alaska~10K0.62×
36Vermont~8K0.54×
37Iowa~40K0.49×
38South Dakota~10K0.46×
39Washington, District of Columbia~10K0.45×
40Maine~10K0.44×
41New York~200K0.43×
42Virginia~90K0.42×
43Montana~10K0.41×
44West Virginia~20K0.39×
45North Dakota~7K0.38×
46Hawaii~10K0.36×
47California~300K0.35×
48New Hampshire~10K0.31×
49Connecticut~30K0.28×
50Massachusetts~20K0.13×
Fig. 06

Affinity by region

Affinity by region — CSL Plasma, United States
0.13×1.00×2.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CSL Plasma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CSL Plasma audience
#·InterestCategoryAffinity×
01Blood donationHealth45.19×
02Blood bankHealth13.12×
03Alexandra DaddarioMovies & TV5.46×
04Preventive healthcareHealth2.44×
05Breast Cancer awarenessHealth2.44×
06Cancer awarenessHealth2.40×
07Clinical trialHealth2.20×
08Charitable organizationPolitics & Society1.93×
09GeneticsKids & Family1.91×
10Diane KeatonMovies & TV1.90×
11PharmacyBusiness & Career1.89×
12CBS NewsMovies & TV1.84×
13MSNNews1.71×
14NostalgiaHome & Garden1.68×
15Ace HardwareHome & Garden1.68×
16Real propertyHome & Garden1.64×
17Nonprofit organizationPolitics & Society1.60×
18Michael JacksonMusic & Radio1.57×
19Hobby LobbyHome & Garden1.56×
20HollywoodTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CSL Plasma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CSL Plasma audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.62×
Career OrientationPOWER1.57×
Need for SecurityCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CSL Plasma audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Pet OwnershipJOY0.86×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is CSL Plasma's target market in United States?

CSL Plasma's target market in United States covers an estimated 9,087,422 people, concentrated in Texas and Florida.

02

What is the gender split and age of CSL Plasma customers?

57.1% of the CSL Plasma audience are female, 42.9% are male, with an average age of 42.4 years.

03

Which brands do CSL Plasma fans like most?

CSL Plasma fans show strongest brand affinity for Blood donation (45.19×), Alexandra Daddario (5.46×), and Cancer awareness (2.4×) over the country average.

04

Where do CSL Plasma fans live in United States?

CSL Plasma fans in United States are most concentrated in Texas (reach ~1.5M), Florida (reach ~900K), and Ohio (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do CSL Plasma fans also like?

Beyond CSL Plasma itself, the audience over-indexes on Alexandra Daddario (5.46×), Cancer awareness (2.4×), MSN (1.71×), and Hobby Lobby (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See CSL Plasma audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CSL Plasma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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