CSL Plasma Audience in United States

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CSL Plasma has an estimated audience of 9,117,288 people in United States. 63.1% are female, 36.9% are male, average age 44.4. Top regions: Texas, Florida, Michigan. Top brand affinities: Finnair, Capital One, Google Maps, Indeed.com, Diane Keaton.

The average CSL Plasma fan in United States is 44.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Michigan. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (337.97× the country average). Demographically, the CSL Plasma audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of CSL Plasma fans

Demographic split for CSL Plasma audience in United States
MetricValue
Female63.1%
Male36.9%
Average age44.4
Estimated audience size9,117,288

Audience persona

The typical CSL Plasma fan in United States is more female, around 44.4 years old, with strong Extroversion tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for CSL Plasma in United States
RegionReachAffinity
Texas1,641,3242.09×
Florida881,1771.43×
Michigan580,9342.44×
Ohio539,6681.92×
Georgia493,3201.76×
Illinois472,4341.56×
Pennsylvania463,5301.51×
California368,5060.37×
Indiana349,9622.1×
North Carolina319,4471.16×
Arizona282,9361.52×
Oklahoma249,4782.46×
Nevada240,3172.73×
New York230,8020.45×
Missouri218,9311.49×
Tennessee201,9901.1×
South Carolina186,7361.36×
Wisconsin173,4381.26×
New Jersey170,1650.73×
Colorado161,6471.12×
Alabama150,7421.18×
Minnesota143,8091.1×
Washington143,5240.78×
Maryland132,2040.84×
Kansas131,8451.84×
Kentucky110,8370.97×
Oregon104,5821×
Virginia86,2470.39×
New Mexico85,7561.88×
Louisiana77,8710.66×
Mississippi73,6340.98×
Arkansas62,3180.83×
Utah56,2330.69×
Iowa44,2460.59×
Idaho41,7490.91×
Rhode Island39,6081.36×
Delaware37,0391.47×
Connecticut30,5560.33×
Nebraska26,6410.58×
Massachusetts20,1700.11×
Maine15,5640.48×
West Virginia14,6810.35×
Washington, District of Columbia11,3420.41×
South Dakota7,5170.36×
Hawaii1,9570.05×
New Hampshire1,7300.05×
Montana1,1780.05×
North Dakota9770.05×
Wyoming8360.06×
Vermont5700.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CSL Plasma audience
BrandAffinityCategory
Finnair337.97×Travel & Leisure
Capital One9.69×Business & Career
Google Maps6.51×Internet & Social Media
Indeed.com6.14×Business & Career
Diane Keaton8.66×Movies & TV
Blood donation25.75×Health
Billy Bob Thornton10.81×Movies & TV
Autism Awareness11.47×Health
Diabetes mellitus awareness8.2×Health
CarGurus7×Cars & Mobility
Google News6.95×News
Singer-songwriter4.72×Music & Radio
Demi Moore10.17×Movies & TV
AccuWeather6.98×Home & Garden
MSN3.92×News
Circle K6.9×Shopping
Microblogging8.3×Technology & Electronics
Bruce Willis6.63×Movies & TV
Catherine Zeta-Jones10.33×Movies & TV
Khan Academy7.54×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CSL Plasma audience
TraitClusterScore
ExtroversionTHRILL1.38
Community OrientationOPEN1.28
Family OrientationCONSERVATISM1.25
Price SensitivityPREMIUM1.25
Career OrientationPOWER1.17
SustainabilityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for CSL Plasma
CountryShare
United States96.4%
Germany1.5%
Puerto Rico0.7%

See CSL Plasma audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does CSL Plasma have in United States?

CSL Plasma has an estimated audience of 9,117,288 people in United States, concentrated in Texas and Florida.

What is the gender split and age of CSL Plasma fans?

63.1% of CSL Plasma fans are female, 36.9% are male, with an average age of 44.4 years.

Which brands do CSL Plasma fans like most?

CSL Plasma fans show strongest brand affinity for Finnair (337.97×), Capital One (9.69×), and Google Maps (6.51×) over the country average.

Where do CSL Plasma fans live in United States?

CSL Plasma fans in United States are most concentrated in Texas (reach 1,641,324), Florida (reach 881,177), and Michigan (reach 580,934). These three regions account for the largest share of the active audience.

What other brands do CSL Plasma fans also like?

Beyond CSL Plasma itself, the audience over-indexes on Capital One (9.69×), Google Maps (6.51×), Indeed.com (6.14×), and Diane Keaton (8.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CSL Plasma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.